Senior Revenue Marketing Manager

Paddle; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading digital product company is seeking a Revenue Marketing Manager to drive integrated campaigns that enhance sales growth. This role involves ownership of full-funnel marketing initiatives, collaboration with Sales and cross-functional teams to optimize success metrics, and leveraging insights to maximize lead generation and pipeline development. The ideal candidate will have over 5 years of B2B SaaS marketing experience and a strong track record in campaign execution. Enjoy flexibility in a transparent and diverse work environment.

Benefits

Unlimited holidays

Stock options

Private healthcare

Professional development opportunities

Qualifications

• 5+ years of experience in B2B SaaS campaign, integrated, or revenue marketing roles.
• Proven track record of planning and executing campaigns that generate pipeline and accelerate revenue.
• Strong understanding of funnel mechanics, campaign orchestration and attribution.

Responsibilities

• Plan and execute integrated, full-funnel campaigns targeting key segments.
• Act as the voice of Marketing for Sales, partnering with GTM Enablement.
• Define success metrics, track sourced and influenced pipeline.

Skills

B2B SaaS campaign experience

Campaign orchestration

Cross-functional collaboration

Job description

Location

UK, Toronto

Employment Type

Full time

Location Type

Remote

Department

Commercial Marketing

What do we do?

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments‑related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally.

The Role:

We’re looking for a Revenue Marketing Manager to drive the campaigns that fuel Paddle’s Sales‑led growth. You’ll plan, launch and optimise full‑funnel, integrated campaigns that create and accelerate leads and pipeline for our upper SMB, Mid Market, and Strategic segments.

As a key member of the Revenue Marketing team, you’ll be the driving force behind campaigns and strategies that define Marketing’s influence on pipeline and revenue outcomes. You’ll work closely with Sales, Partnerships, Demand Generation, Product Marketing and Brand to ensure every program delivers measurable commercial impact and consistent market presence.

This role is ideal for someone who thrives at the intersection of strategy and execution—a hands‑on campaign marketer who loves collaborating cross‑functionally to drive measurable business impact.

What you’ll do:

• Campaign Ownership: Plan and execute integrated, full‑funnel campaigns targeting our key ICPs and segments, driving qualified leads and pipeline across our Sales‑led motion.
• Sales & Marketing Interlock & Enablement: Act as the voice of Marketing for Sales, clearly communicating asks and priorities and partnering with GTM Enablement to ensure Sales and Partnerships have what they need to activate campaigns successfully.
• Cross‑Functional Collaboration: Partner with Product Marketing, Demand Generation and Brand to turn messaging and positioning into audience‑driven programs that move prospects through the funnel.
• Campaign Attribution & Optimisation: Partner with Marketing and GTM Operations to define success metrics, track sourced and influenced pipeline and continuously optimise programs for ROI.
• Full‑Funnel Thinking: Ensure campaigns drive consistent engagement and value from awareness through to deal acceleration.

You’ll work closely with:

• Sales: Establish tight alignment and collaboration with Sales’ pipeline goals and priority segments and accounts.
• Partnerships: Leverage our partner program in campaign activations to amplify and maximise influence on key accounts.
• ABM: Develop ABM and persona plays that plug into broader pipeline campaigns.
• Demand Generation: Activate across paid and owned channels to maximise reach, impact and ROI.
• Product Marketing: Anchor campaigns in product value and customer insight.
• Brand & Content: Ensure campaigns reflect our brand narrative and creative standards.

We’d love to hear from you:

• 5+ years of experience in B2B SaaS campaign, integrated, or revenue marketing roles.
• A proven track record of planning and executing campaigns that generate pipeline and accelerate revenue.
• Strong understanding of funnel mechanics, campaign orchestration and attribution.
• Excellent cross‑functional collaboration and communication skills, especially working with Sales, Partnerships and other Marketing functions.
• A data‑driven mindset with the ability to balance creativity and commercial focus.

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.

We’ll do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.

Why you’ll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.

We live and breathe our values, which are:

Paddle for others

Paddle together

Paddle simply

We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and well‑being initiatives.

We’re a ‘digital‑first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and enhanced parental leave. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.