Senior Product Marketing Manager

AlayaCare; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A leading SaaS company in Toronto is seeking a Senior Product Marketing Manager to lead go-to-market strategies across their platform. The ideal candidate will have over 6 years of experience in B2B SaaS roles and a strong background in product marketing. Responsibilities include crafting value propositions, collaborating with product teams, and developing sales enablement tools. This role supports a hybrid working model, offering flexibility for remote work.

Benefits

Equity in a high-growth company

Hybrid working model

Comprehensive group benefits

Paid Volunteer Time off

Career growth opportunities

Qualifications

• 6+ years of professional experience in B2B SaaS or related fields.
• Proven experience with GTM processes in an Enterprise SaaS role.
• Strong analytical skills to extract quantitative insights.

Responsibilities

• Create value propositions and strategies for differentiation.
• Collaborate with product teams to drive market insights.
• Identify market challenges and develop effective solutions.

Skills

B2B SaaS experience

Product Marketing

Analytical skills

Project management

Time management

Interpersonal skills

Education

Bachelor's Degree in Business, Marketing, Engineering

Tools

JIRA

Confluence

Roadmunk

Looker

Amplitude

Asana

Crayon

Job description

About AlayaCare:

At AlayaCare, we’re revolutionizing the way that home healthcare is delivered. Our leading cloud-based software allows our customers around the world to manage their employees, scheduling, billing, and enable better delivery of care. We're a fast-growing SaaS company with a team of 550+ team members across Canada, US, Australia, and Brazil. We aim to be the world leader in home healthcare software solutions as we empower providers to deliver better health outcomes to their patients and clients. We pride ourselves on our open and transparent culture, our bias for action, and being committed to a workplace where we can be ourselves.

About the role:

Reporting to the Senior Director, Product Marketing, the Senior Product Marketing Manager will help lead commercialization and go-to-market (GTM) motions across the AlayaCare platform for key home-care and home-health solutions. The ideal candidate will be the interlock between the Product organization and other functional teams, including Sales, Marketing, Customer Success, Account Management, Finance, among many others. You will design a scalable GTM engine to connect our unique value to the challenges health agencies face into the market. You will clearly articulate our solution value, buyer journeys and solutions, define and hone our ICP and market focus, built understanding of competitive insights and differentiate value across our markets. You will develop and own the positioning, messaging and sales-led activities of solution and products, as well as drive the continual refinement of our pricing and packaging. You don’t treat “customer obsession” as just a buzz word, you are invested in customer success, learning from their feedback and bring them the best value possible.

A day in the life:

Positioning & Competitive Analysis

• Create, develop, and refine value propositions, product pitches, and strategies for differentiation.
• Define where we play by defining our ICP, driving win-rate and growth.
• Drive voice of customer and voice of market by gathering, maintaining and distributing insights of competitors, customer feedback and market dynamics.

GTM and Product Launches

• Collaborate with product, bringing market and customer insights to drive the right offering and portfolio.
• Align the company, provide insights and gather feedback, to influence functional stakeholders to ensure an effective and scalable go-to-market process.
• Identify the triggers and problems the market faces, and architect the clarity on how we solve those challenges.
• Develop high-impact sales enablement tools that drive win-rate, grow ACV and drive expansion.

Pricing & Packaging

• Define and maintain pricing and packaging to ensure market resonance and successful business outcomes as our platform and features evolve.

What you bring to the team :

• 6+ years of professional experience, including B2B SaaS, with at least 3 years in Product Marketing, Strategy/Management Consulting, or another related field.
• Bachelor's Degree (B.Sc., B.Comm, etc.) in Business, Marketing, Engineering.
• Proven experience with go-to-market (GTM) processes and building effective plans to bring new product and features to market in an Enterprise SaaS role.
• Strong analytical skills, with the ability to design and own metrics, and to extract quantitative insights to show effectiveness.
• Superior project management and organization skills as well as detail-oriented, and thorough.
• Experience with the following would be an asset: JIRA, Confluence, Roadmunk, Looker, Amplitude, Asana, Crayon.
• Exceptional time management, interpersonal, communication, decision making, and organization skills are table stakes.
• Healthcare technology experience an asset.

Location and travel requirements:

AlayaCare supports a flexible hybrid working model, expecting that our employees have a regular in-office presence at their closest office location while offering flexibility for some remote work. Our team encourages in-person collaboration and with this, the preferred candidate location for this position would be within the Greater Toronto Area.

What Makes AlayaCare a Great Place to Work:

• Our products have a positive impact on the lives of countless care workers and care recipients
• Our company has been recognized by the Globe and Mail as one of Canada’s Top Growing Companies and as a recipient of Deloitte's Technology Fast 50TM program award for our rapid revenue growth, entrepreneurial spirit and bold innovation
• Equity in a well-funded, high-growth company
• Hybrid working models with beautiful and creative office spaces to enjoy in prime locations
• Virtual and onsite social events for employees centered around collaboration, learning, and fun, including DEIBA committee events, volunteer events, fireside chats, catered team lunches, celebrations, and team building activities
• Comprehensive group benefits program, including telemedicine
• Employee expense program for health, wellness, lifestyle, professional development and productivity-related expenses
• Parental leave top-up program
• Flexible vacation policy
• Company Wellness Day program for extra time to unwind
• Paid Volunteer Time off Program
• Career growth and learning and development opportunities
• An entrepreneurial culture of transparency, collaboration, and innovation
• Access to our employee perk program for discounts at various participating vendors

If this sounds like the perfect job for you, apply today. As well as joining a great culture and a market-leading company, you will be part of a team making a positive difference in the post-acute care market. If this isn’t the job for you, you may know someone who is a perfect fit. Please feel free to share this opportunity.

If you want to explore AlayaCare further, please visit our website www.alayacare.com .

Better outcomes, better belonging

Our team members are uniqu e—l ike our products and the customer groups that we service. AlayaCare employees bring different strengths, perspectives, and experiences to their roles and to our products that enable better care. We are committed to offering a people-centric culture where all employees belong and feel heard.

Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare's policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration.

If you require accommodation as part of the recruitment and selection process, please reach out to [e-mail] . Please note, we do not accept unsolicited headhunter or agency resumes.