Senior Product Manager, Advertising Platforms

Bell Canada; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A leading telecommunications provider in Canada is seeking a Senior Product Manager for Advertising Platforms. This role involves developing Bell Media’s advertising product strategy to scale ad inventory and revenue. The ideal candidate has 5+ years of product management experience and possesses strong knowledge of the adtech ecosystem. This position provides a supportive work culture and hybrid work arrangements, allowing flexibility based on business needs.

Benefits

Comprehensive compensation package

35% discount on services

Medical, dental, vision and mental health benefits

Qualifications

• 5+ years product management and/or ad operations experience.
• Experience managing technical projects from ideation to implementation.
• Familiar with agile methodologies.

Responsibilities

• Drive ad product strategy and roadmap.
• Manage multi-year capital and operating expenditure.
• Lead communication with key stakeholders.

Skills

Adtech ecosystem knowledge

Product management

Analytical thinking

Team collaboration

Stakeholder communication

Education

University degree in business, engineering, or computer science

Tools

DSP

SSP

OMS

Job description

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Senior Product Manager, Advertising Platforms

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.

We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

On the Bell Media Digital team you will be a part of creating ground-breaking digital experiences that transform the way Canadians stay informed and entertained. From award-winning programming, to breaking world news and impactful local stories, your creativity, tenacity and technical expertise will be rewarded with a sense of belonging as you collaborate with the innovators around you.

The Senior Product Manager, Advertising Products will play a key role in building Bell Media’s overall advertising product strategy with the goal of significantly scaling Bell Media’s ad inventory and revenue. The successful candidate will be a collaborative product leader with deep knowledge of adtech ecosystem ,and will be responsible for managing advertising products that digitize our media and make Bell Media a digital powerhouse. This role will report to the Director, Ad Platforms and will partner with our ad sales & operations, content platforms and revenue management teams in order to execute our aggressive strategy for growth.

Key Responsibilities

• Leverage your strong knowledge of adtech, the advertising media ecosystem, the ad buyer perspective and the consumer decision journey to drive ad product strategy and roadmap and delivery via product requirements and solutions across Bell Media’s video and audio properties
• Drive advertising innovation by leveraging data and media inventory to create incremental value for Bell Media properties.
• Identify key industry, competitive, and technology trends and communicate strategic implications to product teams.
• Manage a multi-year capital and operating expenditure across your portfolio of initiatives
• Quantify and prioritize product improvements across a wide range of adtech solutions
• A champion for collaboration/teamwork and comfortable working with people across departments, levels of seniority, time zones and cultures
• Lead communication with key stakeholders. You are as comfortable in detailed engineering discussions as you are in open conversations with customers.
• Define success metrics, measure, and iterate based on user feedback
• Manage strategic partnership development with key adtech suppliers across DSP, SSP and Ad Server solutions.
• Provide leadership and participation in initiatives that improve team member value and departmental strength.

Critical Qualifications

• University degree in business, engineering, or computer science, with a strong technical and analytical background
• 5+ years product management and/or ad operations experience, which includes leading teams to develop, deploy and launch complex technology driven products
• Experience managing technical projects from ideation to implementation (PMP certification is an asset)
• Experience with advertising technologies such as with DSP, SSP, OMS, or other ad technology, campaign planning or management platforms.
• Experience working in an agile build squad / team. Understands the fundamentals of agile / scrum based iterative product development, including user story development, backlog grooming, managing velocity, and establishing metrics of success
• Deliver results in a fast-paced, goal-driven environment that requires the ability to handle multiple tasks simultaneously without compromising quality
• Comfortable with ambiguity and demonstrates strong ability to work independently as well as in a team environment
• Experience in working directly with senior stakeholders and leadership
• Proactive problem solver, with a passion for learning, and is results oriented

Adequate knowledge of French is required for positions in Quebec.

Additional Information:

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or [e-mail] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

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