Senior Media Buyer

OpenWeb; London; On-site; CAD 65,000 - 80,000; Full time

Job summary

A leading digital media company in London, Ontario, seeks a highly motivated Search Media Buyer to drive performance marketing initiatives. The ideal candidate will manage budgets across multiple platforms and create compelling ad creatives. You will work in a hybrid model, with in-office collaboration three times a week. The role offers competitive compensation ranging from $65,000 to $80,000 along with equity and benefits.

Benefits

Competitive wages

Employer paid medical, dental, and vision

RRSP or 401K with company match

Paid time off

Culture of learning and development

Qualifications

• 5 years of experience in digital media buying, especially in search.
• Experience with major platforms for paid media.
• Ability to create ad creatives and copy.

Responsibilities

• Develop and optimize paid media campaigns.
• Manage budget allocations for efficient results.
• Conceptualize and create ad creatives.

Skills

Digital media buying experience

Data-driven decision making

Creative ad copywriting

A/B testing expertise

Proficient in Excel/Google Sheets

Tools

Google Ads

Facebook Ads

TikTok Ads

Taboola

Outbrain

Job description

About Hive Media

Hive Media Group connects audiences with fun and thought-provoking content across our extensive portfolio of digital brands and redefines what it means to be a people-driven news and entertainment company. We create ads and media-buy across dozens of native social and programmatic traffic sources. When paired with highly verticalized publishing platforms we are able to deliver the most focused content with the best ad experience to users anywhere in the world.

About the Role :

Hive Media Group is looking for a highly motivated search Media Buyer who excels at performance marketing and creative production to join our team! The ideal candidate has a proven track record of making creatives for performance media buying is a data-driven self-starter who is constantly diving into data and seeking out new testing opportunities researching strategies and providing insights from past campaign performance. This person will be launching and scaling spend on a high volume of native and / or social campaigns daily.

You wont just push buttonsyoull craft stories test ideas and turn data into decisions. If you thrive at the intersection of strategy content and performance and want to have a direct impact on growth this is the role for order to succeed in this role you must be experienced and confident in your ability to manage large spending budgets developing your own creatives have a critical eye for detail and have a passion for data analysis!

• This is a full-time Hybrid position in either Hive Media Office

Responsibilities : Search Media Buying

Develop deploy and optimize paid media campaigns across multiple digital platforms such as Facebook Google TikTok Taboola Newsbreak etc to maximize profitability.

Manages budget allocations and bid parameters to deliver the most efficient results.

Monitor KPIs (ROAS CPA CTR etc.) and uncover insights that drive smarter decisions and ensure that campaign KPIs and objectives are met both near and long term.

Stay up to date on current events & suggest campaign updates in response to major news.

Pull and analyze campaign performance reports to inform daily optimizations and testing recommendations.

Creative Development

Conceptualize and create your own ad creativesincluding static video carousels and native formats.

Write thumb-stopping copy that connects with real people and converts

Maintain creative quality while experimenting with new angles and formats

Strategy & Testing

A / B test different creative concepts messaging and formats continuously based on insights gained from campaign management

Research identify and evaluate media market trends new markets and competitive activity to capitalize on untapped opportunities such as niche sites.

Experiment with new platforms and channels.

Mentorship

Review and provide input on campaign builds and optimizations handled by the contractor.

Requirements :

5 years of hands-on experience of digital media buying preferably in search with one or more of the following platforms : Google Facebook Tiktok Taboola Outbrain Pinterest Snapchat

1 year of hands-on experience with Search.

Must be proficient in Excel / google sheets

Strong working knowledge and understanding of paid search paid social and programmatic advertising.

Exceptional work ethic high sense of urgency driven and self-motivated.

Must have an Analytical mindset with a creative flair.

Hands-on experience creating ad creatives and copy that have driven measurable results.

Strong experience writing / revising test plans based on information obtained from prior marketing and testing efforts. OR ( Proven experience running A / B tests based on insights from campaign performance audience behavior or competitive research not just guessing but using data to shape test hypotheses and iterate effectively.)

Ability to follow changes in the search and paid media industry and adjust strategies accordingly.

Able to work independently with minimal supervision as well as collaboratively with management and peers virtually.

Must be extremely detail-oriented passionate about data analysis and able to multitask in a fast-paced environment.

Experience providing guidance or mentorship to junior media buyers or contractors.

Comfortable working in a fast-paced test-and-learn environment.

Must be able to join us onsite 3x per week in office.

Why Work for Hive Media

Our Senior Media Buyer compensation package includes an annual salary ranging between $65000 - $80000 (based on candidates experience and skill set). Additionally this role is eligible for equity and benefits including :

Competitive wages

Employer contribution towards Medical Dental and Vision premiums for all regular full-time employees and their dependents.

Registered Retirement Saving Plan (RRSP) or 401K Plan with company match for employees depending on country of residence

Paid Time Off

We care about your career and foster a culture of learning. We provide dedicated time to improve your skills lunch and learns online courses knowledge sharing between team members and many more opportunities.

A management team focused on performance growth engagement and connection.

Company-sponsored events and fully hosted summer and winter parties.

Please note only qualified candidates will be contacted.

Hive Media Group LLC is proud to be an equal opportunity employer committed to a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race colour religion sex sexual orientation gender identity or expression national origin age marital status disability veteran status or any other basis protected by law. Accommodations will be provided during the recruitment process to ensure a fully accessible process. If you require accommodations during the recruitment process please reach out.

Required Experience :

Senior IC

Key Skills

Purchasing,Sourcing,Procurement,HR Sourcing,SAP,Supply Chain Experience,ERP Systems,negotiation,Materials Management,Manufacturing,MRP,Contracts

Employment Type : Full Time

Experience : years

Vacancy : 1