Senior Marketing Programs Manager

Varicent; Remote; CAD 100,000 - 125,000; Full time

Job summary

A leading software company in Canada seeks a Senior Marketing Programs Manager to oversee marketing performance management, manage key metrics, and facilitate cross-departmental collaboration. The ideal candidate will have over 5 years of relevant experience and a strong analytical background. This position is remote and requires excellent communication and leadership skills to liaise effectively with various teams. Join us to drive impactful marketing strategies and contribute to our continued growth.

Qualifications

• At least 5 years of experience in a Marketing, Program Management or Operations role.
• Experience with CRM, Planning, and BI tools.
• Strong capabilities in communicating and interfacing between Sales, Marketing and Product Groups.

Responsibilities

• Manage the Marketing Performance Management System.
• Act as the proxy to the CMO when needed.
• Plan and facilitate Marketing leadership meetings.
• Coordinate and facilitate cross‑functional meetings.

Skills

Analytical skills

Interpersonal skills

Leadership

Data-driven decision making

Tools

CRM

Salesforce

BI tools

Job description

Req# : eda1b063-6c33-49f0-8b47-a92f12f4d306 Senior Marketing Programs Manager Ottawa / Marketing / Full Time / Remote Apply for this job A named leader by Forrester in the sales performance management space, Varicent was founded in 2005 when we pioneered sales performance management software. Evolving quickly to become the fastest growing software company in North America according to Deloitte’s Fast 50 in 2010, Varicent was acquired by IBM in 2012 and has since been re-founded as an independent global business serving mid‑size and enterprise clients with our full suite of solutions to assist in smarter territory and quota planning, efficient lead to revenue operations, and the fastest and most flexible way to pay sellers accurately and on‑time. We are looking for talented, driven people that can make an impact across our organization. Reporting to CMO, you will serve as a trusted advisor and bridge the gap between strategy and execution, forming the “connective tissue” between the office of the CMO and cross‑departmental go‑to‑market teams. You will play a pivotal role in the strategic planning, execution, and performance management of our marketing programs and initiatives. Your strong business acumen, exceptional organizational skills, and ability to think critically will be instrumental in optimizing our marketing operations and driving growth. The successful candidate will juggle a diverse range of responsibilities that span operations, communications, performance management and analysis.

What you will bring

Manage the Marketing Performance Management System

Develop and maintain key performance indicators (KPIs) and marketing metrics to track performance, ROI, and overall marketing effectiveness.

Conduct in‑depth analysis and provide actionable insights to drive data‑driven decision‑making

Prepare comprehensive reports and presentations for leadership, highlighting marketing performance and opportunities for improvement.

CMO Proxy

Act as the proxy to the CMO when and where needed. Serve as a liaison between the marketing department and other departments, as well as external stakeholders.

Represent the CMO to facilitate more efficient operations in key meetings and projects.

Operations

Plan and facilitate Marketing leadership meetings, set agendas, and ensure follow‑ups on action items.

Oversee specific projects or initiatives within the marketing department, collaborating across departments to ensure successful execution and alignment with the company's broader goals.

Cross‑Functional Collaboration

Act as a liaison between marketing and other departments, fostering effective communication and collaboration.

Coordinate and facilitate cross‑functional meetings, ensuring alignment and driving initiatives forward.

Support the CMO in managing relationships with external partners, agencies, and vendors.

Success Criteria

1-3 Months :

Implement and run Marketing Performance Management system.

Run QBR, Monthly and weekly cadence meetings

Be able to create Salesforce reports and dashboards

Understand our market and products at a conversational level

4-6 Months :

Identify areas of concern and advise Marketing Teams

Liaise with Finance, Sales, and Development on behalf of Marketing

Drive Agendas and Priorities for Cadence and Planning Meetings

7 Months & Beyond :

Identify areas of concern and advise Marketing Teams

Liaise with Finance, Sales, and Development on behalf of Marketing.

Represent the voice of the CMO in operational meetings

What you will bring

At least 5 years of experience in a Marketing, Program Management or Operations role, or in a similar operations or strategy position. At least 7 years experience at start‑ups and / or growth stage companies is strongly preferred.

Excellent analytical skills, with the ability to interpret complex data, identify trends, and make data‑driven recommendations. Experience with CRM, Planning and BI tools is preferred.

Ability to coordinate people and activities across multiple functional areas with demonstrated strong capabilities in communicating and interfacing between Sales, Marketing and Product Groups

Ability to lead efficient, productive meetings, and create and deliver compelling presentations.

The ideal candidate combines practical urgency with intuitive judgment. They are known for their reliability, prudence, and focus, ensuring tasks are completed efficiently and complex situations are navigated effectively.

Excellent communication and interpersonal skills, with the ability to collaborate effectively at all levels of the organization.

Demonstrated ability to thrive in a fast‑paced, dynamic environment and adapt to changing priorities.

Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email [e-mail] Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and / or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact.

Drive high performance and maximize revenue using vital data, insights, and tools through Varicent's suite of sales and revenue performance management solutions.

Notice

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