Senior Marketing Manager

Biocon Biologics; Toronto; On-site; CAD 80,000 - 90,000; Full time

Job summary

A leading biotech firm in Toronto is seeking an Ophthalmology Senior Marketing Manager to develop and execute strategic marketing plans. The ideal candidate will have over 7 years of marketing experience in the pharmaceutical or biotech industries and a strong background in ophthalmology. Responsibilities include collaborating with cross-functional teams and driving brand awareness. This position offers a salary between CA$80,000 - CA$90,000 per year and requires some travel.

Qualifications

• 7+ years of marketing experience in pharmaceutical or biotech industries.
• Ophthalmology experience is a strong asset.
• Proficiency in financial planning and business modeling.

Responsibilities

• Develop and implement brand marketing strategies for the Ophthalmology portfolio.
• Analyze market trends and customer insights to drive decisions.
• Build relationships with KOLs and healthcare providers.

Skills

Brand marketing

Product launches

Market development

Strategic thinking

Analytical skills

Interpersonal skills

Healthcare knowledge

Education

Bachelor’s degree in Business Administration, Pharmacy, Life Sciences

Job description

Overview

The Ophthalmology Senior Marketing Manager is responsible for developing and executing strategic marketing plans to drive brand awareness, market share, and business growth. This role works closely with cross-functional teams including Sales, Market Access, Medical Affairs, and Corporate Accounts to align with Biocon Biologics commercial objectives. The position reports to the Franchise Head of Ophthalmology.

Key Responsibilities

• Develop and implement brand marketing strategies for the Ophthalmology portfolio.


• Lead the execution of product launch plans, brand positioning, and messaging across all key stakeholders.


• Collaborate with Sales, Market Access, and Medical Affairs to develop promotional materials and engagement strategies.


• Analyze market trends, customer insights, and competitor activities to drive data-driven decision-making.


• Drive the execution of multichannel marketing campaigns, including digital, social media, and field engagement initiatives.

Brand and Customer Engagement

• Build strong relationships with key opinion leaders (KOLs), healthcare providers (HCPs), and industry stakeholders to enhance brand credibility.


• Lead the development and execution of medical conferences, symposia, and customer engagement events.


• Ensure alignment between marketing campaigns and customer needs in the ophthalmology market.

Field Team Support

• Develop and execute marketing tools, training materials, and sales aids to support field teams.


• Work closely with the Sales team to align marketing strategies with field execution.


• Conduct regular market and customer insights research to refine commercial strategies.

Performance Measurement & Customer Insights

• Track and analyze key performance indicators (KPIs) to measure the impact of marketing initiatives.


• Conduct competitive analysis and market research to identify opportunities for growth.


• Utilize data-driven insights to optimize marketing campaigns and brand positioning.

Qualifications

7+ years of marketing experience in pharmaceutical or biotech industries. Ophthalmology experience is a strong asset, with a track record of launching new products and developing markets. Demonstrated expertise in biosimilars, biologics, or specialty pharmaceuticals is highly desirable. Proven success in managing stakeholder relationships, developing growth strategies, and executing new product launches.

Skills

• Proven track record of brand marketing, product launches, and market development.


• Experience working cross-functionally with Sales, Medical Affairs, Market Access, and patient support teams.


• Strong strategic thinking, problem-solving, and analytical skills.


• Ability to develop and execute multichannel marketing strategies.


• Deep understanding of the Canadian healthcare landscape, including regulatory, market access, and payer environments.


• Proficiency in financial planning, forecasting, business modeling and performance tracking.


• Excellent interpersonal and communication skills, with a demonstrated ability to influence and collaborate with internal and external stakeholders.


• Highly adaptable and capable of working in a fast-paced, dynamic environment.

Additional Skills & Requirements

• Strategic Thinking: Ability to conceptualize, implement, and manage complex marketing initiatives.


• Industry Knowledge: Understanding of the ophthalmology market and competitive landscape.

Education

Bachelor’s degree in Business Administration, Pharmacy, Life Sciences, or a related discipline. Advanced degrees (MBA, MPH) or certifications in project management are an asset.

Location and Travel

• Location: Canada


• Salary: CA$80,000 - CA$90,000 per year


• Travel: Up to 30% travel within Canada and internationally, as required.

Equal Opportunity Statement

Biocon Biologics is an Equal Opportunity, EEO / Affirmative Action Employer committed to excellence through diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), national origin, disability, genetic information, status as a protected veteran or any other characteristic protected by applicable federal, state or local law.

Job Details

• Seniority level: Mid-Senior level


• Employment type: Full-time


• Job function: Marketing, Sales, and Health Care Provider


• Industries: Biotechnology Research and Pharmaceutical Manufacturing

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