Senior Marketing Manager

Tri-Mach; Elmira; On-site; CAD 100,000 - 125,000; Full time

Job summary

A leading provider of sanitary solutions is seeking an experienced Senior Marketing Manager to lead its marketing strategy. The role focuses on product marketing for custom B2B solutions and requires a degree in Marketing or a related field. You will develop marketing plans, manage product launches, and ensure brand consistency. Ideal candidates possess strong analytical and communication skills, with a proven success record in marketing strategies.

Qualifications

• Proven success in designing marketing and communications strategies.
• Excellent organizational skills and ability to meet deadlines.
• Strong analytical and strategic thinking capabilities.

Responsibilities

• Develop and implement the strategic marketing plan to drive revenue.
• Manage the product portfolio and develop go-to-market strategies.
• Ensure consistent brand messaging and visual identity across all channels.

Skills

Analytical thinking

Project management

Communication skills

Education

Degree or diploma in Marketing, Communications, or similar field

Job description

Tri-Mach is a leading provider of sanitary stainless steel solutions, specializing in custom equipment and services for the food, beverage, and pharmaceutical industries. For over 30 years, Tri-Mach has remained passionate about providing state-of-the-art machinery and innovative new solutions to our communities' most vital industries.

At Tri-Mach, we believe the formula to creating the best solutions, is having the best people. Recognized as one of Canada's Top Employers, we've never lost sight of putting people first, ensuring an open culture driven by respect, support, and building long-term relationships.

We are looking for an experienced Senior Marketing Manager to lead our marketing strategy, with a strong focus on product marketing for our custom B2B solutions—driving successful product launches and developing go-to-market strategies that resonate with customers. It is crucial that our Senior Marketing Manager promote a positive company image through safety, quality, consistency, and professionalism.

Key Responsibilities

• Develop and implement the strategic marketing plan to drive revenue, including digital and traditional campaigns
• Work closely with Product Development department to understand product offerings and customer benefits
• Manage the product portfolio by developing and executing comprehensive go-to-market strategies to ensure successful product launches and market penetration
• Onboard and oversee external partners and vendors to support the execution of marketing initiatives—ensuring alignment with brand standards, timelines, and strategic objectives
• Develop and implement sales enablement strategies and tools—including product collateral, competitive insights, and training materials—to equip the Sales team with the resources needed to effectively communicate value propositions
• Ensure consistent brand messaging and visual identity across all marketing materials and channels, maintaining the integrity of the brand umbrella across all divisions
• Other duties as assigned
  
  

Requirements

• A degree or diploma with a focus in Marketing, Communications, Public Relations, or similar
• Proven success designing and executing marketing and communications strategies and campaigns
• Excellent organizational and project management skills and ability to meet deadlines
• Must be able to think analytically and strategically
• Superior written and verbal communications skills