Senior Marketing Coordinator

Manderley Turf Products Inc; Ottawa; Hybrid; CAD 62,000 - 66,000; Full time

Job summary

A leading landscape company in Ontario is seeking a Senior Marketing Coordinator to develop and execute strategic marketing plans. The ideal candidate will have a university degree in marketing and 2-3 years of relevant experience. Responsibilities include analyzing market trends, collaborating with sales teams, and ensuring brand management. This position offers a competitive salary range of $62K to $66K, fostering a positive working environment and opportunity for growth.

Benefits

Competitive wages

Potential for career growth

Comprehensive benefits package

Wellness program

Product discounts

Scholarships for employees and their children

Qualifications

• 2-3 years of direct work experience in a marketing capacity.
• Strong knowledge of competitive analysis methods.
• Proven team player who is both flexible and adaptable.

Responsibilities

• Assist in the development and execution of strategic marketing plans.
• Conduct market research to determine feasibility and profitability.
• Collaborate with sales to prepare sales forecasts and monitor performance.

Skills

Project management

B2B marketing principles

Email marketing

Verbal communication

Relationship building

Education

University degree in marketing, advertising, sales, or business administration

Job description

For over 60 years, Manderley has been passionate about creating living green space for beautiful, healthy communities by providing high quality, innovative lawn, and garden products. We’re Canada's largest sod producer and leaders in the landscape industry, but still have a small, family-feel. We believe that the success of our company and high employee satisfaction comes from great teamwork, ensuring everyone has an opportunity to contribute, be heard, learn new skills, and have fun. If you’re someone who enjoys a challenge, who’s driven to solve problems and brings a positive attitude to the table, you’ll fit right in at Manderley.

For more information on our company, our products, and our culture, visit www.manderley.com

Reasons to Join Manderley!

• Competitive Wages
• Potential for career growth
• Hybrid work
• Comprehensive Benefits Package
• Wellness Program and Benefits
• Product discounts for employees and their friends and families.
• Four scholarships are annually awarded to employees and their children.
• Working with a great team
• Other company perks.

Senior Marketing Coordinator

The Senior Marketing Coordinator is responsible for assisting in the development and leading the execution of strategic marketing plans for the organization. This individual will serve as the subject matter resource and support for internal and external stakeholders across all marketing-related activities, through various channels and with the objective of achieving core goals in alignment with strategic pillars of growth, retention, reclamation and awareness.

What will YOU be doing as Senior Marketing Coordinator?

• Initiate research, development, and implementation of new marketing programs, to support departmental goals, and respond to stakeholder needs
• Analyze market trends to determine feasibility and profitability of new or existing offerings; make recommendations based on findings.
• Support Manderley growth strategy initiatives
• Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.
• Assist with product mix management
• Collaborate with sales, production, and operations personnel to prepare sales forecasts, monitor performance and take actions as required to ensure targets are met.
• Work with designers, writers, editors, and other creative staff to produce marketing collateral in accordance with brand messages.
• Champion the production of engaging media, with a focus on video.
• Assist in the development of marketing plans within budget requirements.
• Collaborate with both inside and outside sales representatives to identify customer needs.
• Provide support and tools to account managers and other sales staff that will drive sales within their areas.
• Prepare and deliver reports on the status of all marketing programs and initiatives to senior management.
• Communicate and negotiate with promotional partners as needed for joint marketing activities.
• Design and attend relevant trade show and convention appearances in order to build relationships and promote the organization's initiatives.
• Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered.
• Communicate pertinent information clearly and effectively to all stakeholders.

What YOU bring to the table?

• University degree in marketing, advertising, sales, or business administration, or equivalent.
• 2-3 years of direct work experience in a marketing capacity.
• Excellent understanding and familiarity with core B2B, relationship-based marketing principles.
• Proven history in creating and executing successful e-mail marketing, Internet marketing, and direct marketing programs.
• Knowledge of ethical marketing best practices and associated regulations.
• Ability to build and sustain relationships with key business partners, including retailers, wholesalers, and resellers.
• Strong knowledge of competitive analysis methods.
• Experience managing freelancers and contractors – proven ability to keep projects on track.
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
• Excellent written and verbal communication skills.
• Proven team player who is both flexible and adaptable.

Compensation 62K to 66K base salary, commensurate with experience.

Manderley welcomes and encourages applications from people with disabilities. Accommodation is available on request of candidates taking part in all aspects of the selection process.