Senior Marketing Automation Manager

Portfolio Group; Toronto; On-site; CAD 125,000 - 150,000; Full time

Job summary

A dynamic marketing company in Toronto is seeking a Senior Marketing Automation Manager to implement automation campaigns across group companies. The ideal candidate will have strong skills in Marketo and email marketing, a solid understanding of campaign management, and effective communication abilities. This full-time position offers competitive perks, including enhanced health benefits and additional vacation days based on service length.

Benefits

Day off on your birthday

Enhanced Benefits with Health and Dental Coverage

Registered Retirement Savings Plan (RRSP) Matching Program

Downtown Location (Right near Union Station)

Vacation Days increase after 2 and 5 years’ service

Qualifications

• Proficiency in Marketo and CRM (preferably Salesforce).
• Strong background in email marketing and campaign management.
• Excellent interpersonal and communication skills.
• Detail-oriented with strong analytical skills.
• Effective at managing time and meeting deadlines.

Responsibilities

• Use Marketo for various campaign types across client and prospect communications.
• Conduct A/B testing to optimize campaign performance.
• Work cross-functionally to implement and measure campaign lifecycles.

Skills

Proficiency in Marketo

Strong background in email marketing

Excellent interpersonal skills

Strong analytical skills

Effective time management

Tools

Salesforce CRM

GotoWebinar

Job description

Job Start Date

ASAP

Overview

The job description outlines the role of a Senior Marketing Automation Manager, emphasizing the use of Marketo and other tools to drive campaign effectiveness and growth within a dynamic marketing team.

This is a full-time position working out of the Downtown Toronto office, off of Union station.

Job Purpose

• Role Focus: Implementing automation campaigns across group companies to engage prospects and clients.
• Environment: Fast-paced, supportive, and growth-oriented with a focus on achieving results through teamwork.

Responsibilities

• Campaign Implementation and Management: Use Marketo for various campaign types (email nurture, webinars, events, gated content) across client and prospect communications; manage and monitor multiple nurture programs to ensure effective lead progression through the sales funnel.
• Campaign Optimization and Integration: Conduct A/B testing to optimize campaign performance; integrate campaign activities with Salesforce CRM to enhance sales team efficiency and data quality; manage third-party software integration (e.g., GotoWebinar) with Marketo.
• Collaboration and Reporting: Work cross-functionally to implement and measure campaign lifecycles (acquisition, conversion, retention); use Marketo analytics to monitor, manage, and optimize campaigns for improved ROI; contribute to enhancing Marketo’s functionality with new product features.

Mandatory Skills

• Technical Competencies: Proficiency in Marketo and CRM (preferably Salesforce).
• Campaign Experience: Strong background in email marketing and campaign management.
• Communication: Excellent interpersonal and communication skills.
• Analytical Abilities: Detail-oriented with strong analytical skills.
• Time Management: Effective at managing time and meeting deadlines.

Desirable Skills

• B2B Marketing Experience: Understanding of business-to-business marketing dynamics.
• CRM Experience: Familiarity with Salesforce or similar CRM systems.

Key Traits and Qualities

• Ability to work independently and drive results.
• Willingness to contribute new ideas and continuously improve processes.
• Skills to work effectively with diverse teams towards common goals.

Perks and Benefits

• Day off on your birthday
• Enhanced Benefits with Health and Dental Coverage
• We offer a Registered Retirement Savings Plan (RRSP) Matching Program
• Downtown Location (Right near Union Station)
• Vacation Days increase after 2 and 5 years’ service