Senior Manager, Marketing Innovation & Digital Excellence - BBU

AstraZeneca; Mississauga; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading healthcare company in Mississauga is seeking a Digital Marketing Lead to drive omnichannel engagement strategies. You will lead a high-performing team, approve content plans, and optimize customer engagement through data-driven decisions. Ideal candidates have over 7 years in digital marketing, strong leadership skills, and experience in healthcare is a plus. Apply now to join this inclusive team and make a meaningful impact.

Benefits

Flexible working conditions

Collaborative culture

Opportunities for professional growth

Qualifications

• 7+ years of experience in digital marketing and omnichannel execution.
• 3+ years of leading teams in a marketing environment.
• Experience in healthcare/pharmaceutical is desirable.

Responsibilities

• Lead a high-performing team in omnichannel engagement strategies.
• Approve content planning frameworks and omnichannel activation plans.
• Supervise content operations and ensure personalization at scale.

Skills

Digital marketing

Team leadership

Content strategy

Data analysis

Customer engagement

Education

Bachelor’s degree in Marketing, Communications, or Business

Master’s degree

Tools

Salesforce Marketing Cloud

Job description

At AstraZeneca, we pride ourselves on crafting a collaborative culture that champions knowledge-sharing, daring thinking, and innovation – ultimately providing employees with the opportunity to work across teams, functions and even the globe.

Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to build a strong culture of collaboration and partnership by engaging face-to-face in our offices 3 days a week. Our head office and BlueSky Hub in downtown Toronto are purposely crafted with collaboration in mind, providing space where teams can come together to strategize, brainstorm, and connect on key projects.

Our dedication to sustainability is also central to our culture and part of what makes AstraZeneca is an excellent place to work. We know the health of people, the planet and our business are interconnected which is why we’re taking bold actions to address some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention.

Lead a high-performing team to plan, activate, and optimize omnichannel engagement across BBU brands. You will set operating rhythms, elevate content and channel excellence, and drive measurable impact through experimentation and data-informed decisions—partnering closely with Brand, Digital Medical, and Product teams.

What you’ll do

People leadership and digital strategy

• Lead, coach, and develop a team through regular 1:1s, feedback, performance reviews, and tailored growth plans; champion a high-engagement, inclusive culture.
• Establish clear operating rhythms (quarterly planning, sprint ceremonies, retros), role transparency, and ways of working with Brand, Digital Customer Engagement Managers and Medical.
• Champion an experimentation approach and test-and-learn culture across squads.
• Lead quarterly Digital Business Reviews with BBU brand teams; ensure insight to portfolio performance, goal progress, and improvement plans.
• Approve omnichannel activation plans, content planning frameworks, and experimentation roadmaps in partnership with the Director and Brand leads.
• Set quality bars for content readiness and channel activation; ensure consistent execution to standard.
• Prioritize team workload and sequence initiatives across BBU brands and OBU operational work.
• Support annual digital customer engagement planning cycles.

Customer engagement strategy and activation (BBU)

• Supervise end-to-end omnichannel experiences to achieve reach, engagement, and conversion goals.
• Find opportunities where digital can drive primary engagement among lower-decile target segments.
• Coordinate with Product Managers and agencies for channel readiness and execution; remove blockers and align dependencies.

Content strategy and personalization

• Own BBU content planning frameworks with DCEMs and brand teams, including message segmentation, content audits, and content roadmaps.
• Define decision rules for content variation (persona, journey stage, trigger) and operationalize personalization at scale.
• Supervise content operations (brief, create, assemble, QA, deploy-ready) to improve speed, reuse, and consistency.

Journey enablement (SFMC)

• Guide design and enhancement of micro-journeys (triggers, decision splits, suppressions, frequency) with DCEM and Brand.
• Ensure required content, data, and decisioning inputs for personalization are available and practical; partner with data teams on prerequisites.
• Run structured experimentation (A/B, multivariate) to improve open rate, CTR, conversion, and downstream behaviors in partnership with Product.

Measurement and optimization

• Define BBU-aligned goals and reporting cadences with analytics partners across channels and content.
• Lead insight-to-action sessions with Brand and Medical; translate findings into backlog changes and content tests.
• Maintain a rolling optimization roadmap for content and journey enhancements that show measurable lift.

Stakeholder and vendor partnership

• Align plans with Brand, DCEM, Scientific Affairs, and Medical; facilitate workshops to drive clarity, decisions, and commitment.
• Coordinate with agencies and platform partners on scope, timelines, and quality; ensure efficient handoffs and rapid issue resolution.

What success looks like (key indicators)

• Talent outcomes: high engagement, strong team performance, skill growth, and retention.
• Omnichannel impact: sustained improvements in engagement, CTR, conversion, journey progression, and channel consistency.
• Content effectiveness: faster time-to-market, measurable lift from personalization, strong content quality scores.
• Operational efficiency: on-time activations, reduced rework, and smooth coordination with agencies and IT.
• Stakeholder satisfaction: positive feedback from Brand/DCEM/Medical; adoption of frameworks and plans.

Qualifications

Essential

• Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s an asset.
• 7+ years in digital marketing/omnichannel execution, including 3+ years leading teams.
• Demonstrated success planning and activating omnichannel programs across web, email, and marketing automation—preferably Salesforce Marketing Cloud.
• Strong content strategy and operations experience (modular content, personalization, message mapping, cross-channel adaptation).
• Proven ability to lead teams, manage partners, and collaborate with agencies and IT to deliver on time and to standard.
• Data-informed approach with hands‑on experimentation and the ability to translate insights into action.

Desirable

• Experience in healthcare/pharmaceutical environments and collaboration with Medical/Scientific Affairs.
• Familiarity with Canadian HCP and patient engagement dynamics and global-to-local content pull-through.

Great People want to Work with us! Find out why:

• GTAA Top Employer Award for 10 years
• Top 100 Employers Award
• Canada’s Most Admired Corporate Culture
• Learn more about working with us in Canada
• View our YouTube channel

This is the place to make a meaningful impact – on patients’ lives and your personal growth. It’s both exciting and inspiring, and it’s what keeps us motivated every day.

Ready to make a difference? Apply now!

Date Posted

13-Nov-2025

Closing Date

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry‑leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.