Senior Director of Marketing, Consulting Business

Reach3 Insights; Vancouver; Hybrid; CAD 150,000 - 180,000; Full time

Job summary

A leading insights firm based in Vancouver is seeking a Senior Director of Marketing. This role involves developing marketing strategies and overseeing a team for brand positioning and thought leadership. Candidates should have over 10 years of marketing experience in consulting or professional services. A hybrid working model and competitive salary ranging from $150,000 to $180,000 CAD are offered.

Benefits

Home office stipend

Competitive compensation

Profit-sharing plan

Employer-paid benefits

Generous vacation days

Qualifications

• 10+ years of experience in marketing within consulting or professional services.
• Proven track record of building brand authority and thought leadership.
• Exceptional stakeholder management and communication skills.

Responsibilities

• Define and execute the marketing strategy for both brands.
• Build brand equity through thought leadership.
• Manage external agencies and contractors.

Skills

Stakeholder management

Content marketing

SEO

Email marketing

Strategic mindset

Job description

Senior Director of Marketing, Consulting Business

Reach3 Insights – Senior Director/ VP of Marketing, Consulting Business

We’re looking for a strategic and hands‑on marketing leader to drive the brand and thought leadership strategy for Reach3 Insights and Angus Reid Group — two businesses shaping the future of modern market research and consulting.

As the Senior Director or VP of Marketing, you’ll be responsible for developing and executing high‑impact marketing programs that elevate both brands’ visibility, showcase our thought leadership, and strengthen credibility with key audiences across industries.

This is a highly collaborative role that requires working closely with senior stakeholders across consulting, sales, and delivery teams. You’ll balance strategic vision with strong execution skills, leading freelance and contractor resources to produce world‑class marketing outputs — from research‑led content and case studies to social storytelling and digital presence.

If you’re a seasoned marketer from the consulting or professional services space, skilled at creating compelling narratives, and thrive in an environment that values excellence and ownership — this is your opportunity.

Who are we?

Rival Group, comprised of Rival Technologies, Reach3 Insights and Angus Reid Group, is an award‑winning global insights firm on a mission to transform the insights industry through the power of AI‑accelerated, mobile messaging‑based conversational insights.

Rival Technologies is solving a massive problem in the research industry by building the world’s first, enterprise‑grade conversational insights platform. We engage with consumers & business audiences via organic mobile messaging–based techniques to capture rich, in‑the‑moment qual/quant human insights at scale.

Reach3 is a full‑service research consultancy that develops scalable, conversational insight solutions for today’s modern, agile enterprise. Featuring immersive, in‑the‑moment research designs, intelligent data sciences and dynamic digital storytelling, our approach delivers deep experiential insights that inspire action.

Angus Reid Group (ARG) is a full‑service market research and data services powerhouse. For decades, they’ve been at the forefront of innovation in the insights industry — helping organizations make better, faster, and smarter business decisions.

We own and operate proprietary research panels across North America and conduct studies globally, delivering actionable insights and trusted analysis.

But, why us for your next career move?

When you join Reach3, you’ll help pioneer a new way of capturing & delivering insights, working directly with senior consultants and industry leaders who are passionate about the power of our approaches to drive business success across a variety of industries and global brands. We pride ourselves on a culture built on trust and hard work (while still having a good time!) and leadership that invests in you, your development and career growth. Not to mention, we have a lineup of top‑notch Fortune 100 clients that many could only dream of working with!

Benefits

• Hybrid workplace with hubs in Toronto, Vancouver, and Chicago. This is a Vancouver‑based role. We offer a Home Office Stipend, monthly internet and cellphone stipend to ensure you’re comfortable and well‑set‑up.
• Competitive compensation: salary range $150,000 to $180,000 CAD, commensurate with experience and internal equity. Upper portion typically reserved for tenured employees.
• Profit‑sharing plan.
• RRSP plan with employer match.
• 100 % employer‑paid benefits plan including health and dental, paramedical and mental health services.
• Generous vacation, sick, personal, and mental health days.

Interested? Let’s talk.

As a Senior Director of Marketing/VP of Marketing, Consulting Business at Reach3, you will:

• Define and execute the marketing strategy for Reach3 Insights and Angus Reid Group, aligned with each brand’s growth priorities and market positioning.
• Build and maintain brand equity through consistent, high‑quality thought leadership and storytelling.
• Partner with senior business leaders and consultants to identify marketing opportunities and amplify insights‑led content.
• Manage external agencies, freelancers, and contractors to deliver on key priorities efficiently and at a high standard.
• Collaborate closely with the broader central marketing team to ensure brand alignment and leverage shared resources.

Content & Thought Leadership

• Lead creation of content that reinforces brand authority — blogs, ebooks, articles, social posts, and customer case studies.
• Translate proprietary research and consulting expertise into clear, marketable insights and storylines that differentiate the brands.
• Partner with subject‑matter experts to co‑develop thought leadership assets that reflect each business’s perspective on evolving market trends.
• Maintain editorial excellence and brand consistency across all channels.

Digital Presence & Campaign Execution

• Oversee the brands’ digital presence, including website, SEO, and social media, ensuring consistent messaging and strong engagement.
• Develop and execute email marketing and nurture campaigns designed to drive awareness, influence, and credibility.
• Use analytics to measure the reach and impact of campaigns, optimizing for visibility and influence.

Stakeholder Management

• Act as the central marketing partner for senior consulting leaders across multiple business units, managing diverse needs, priorities, and expectations.
• Coordinate messaging and content development across multiple stakeholders to maintain clarity and alignment.
• Build strong internal relationships that foster collaboration and ensure marketing is tightly connected to business strategy and client delivery.

Requirements

• 10+ years of progressive experience in marketing within consulting, professional services, or market research organizations.
• Proven track record building brand authority and thought leadership programs that elevate market presence and influence.
• Exceptional stakeholder management and communication skills — able to navigate complex organizations and competing priorities.
• Strong writing and storytelling ability; capable of shaping insights into compelling narratives.
• Experience managing agencies, freelancers, and contractors to deliver quality work on time and on budget.
• Hands‑on experience with content marketing, SEO, and email marketing best practices.
• Experience in market research or consumer insights industry highly desirable.
• Strategic mindset with a bias for action — comfortable moving between big‑picture strategy and detailed execution.

Apply Now!

If you think you’re a good fit, please connect with us ASAP with your resume. You must be eligible to work in Canada. We value unique qualities and experiences that each candidate brings to the table. We believe in a personal approach to hiring and take the time to thoroughly review each resume ourselves. Rest assured, we do not use AI or automated systems to review or filter resumes.

No recruiters and no phone calls, please!

Equal Opportunity Statement

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion. Reach3 Insights Inc. provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.