Senior Demand Gen Leader — B2B Tech Growth

AON3D; Quebec; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading 3D printing company in Quebec is seeking a strategic Head of Demand Generation to drive marketing efforts and lead strategies across various channels. This role involves oversight of paid media campaigns, inbound lead generation, and demand generation metrics. The ideal candidate has over 5 years of experience in B2B marketing, particularly in additive manufacturing, with strong analytical skills and proficiency in marketing automation tools. The position promises opportunities for significant growth and impact on the company's market presence.

Qualifications

• 5+ years of experience in B2B demand generation or growth marketing.
• Proven experience managing PPC campaigns and working with agencies.
• Strong analytical skills to translate data insights into strategies.

Responsibilities

• Develop and execute a multichannel demand generation strategy.
• Manage demand generation budgets and performance reporting.
• Oversee paid media campaigns and ensure continuous optimization.
• Own inbound lead generation programs and email workflows.
• Develop lead scoring models and report on key funnel metrics.

Skills

B2B demand generation

Growth marketing

Performance marketing

Analytical skills

Marketing automation systems

PPC campaign management

Tools

Google Ads

LinkedIn Ads

HubSpot

Job description

A leading 3D printing company in Quebec is seeking a strategic Head of Demand Generation to drive marketing efforts and lead strategies across various channels. This role involves oversight of paid media campaigns, inbound lead generation, and demand generation metrics. The ideal candidate has over 5 years of experience in B2B marketing, particularly in additive manufacturing, with strong analytical skills and proficiency in marketing automation tools. The position promises opportunities for significant growth and impact on the company's market presence.