Senior Customer Lifecycle Manager

Slope; Canada; Remote; CAD 193,000 - 236,000; Full time

Job summary

A leading marketing technology firm is seeking a Lifecycle Marketing Manager to enhance guest engagement for restaurants through targeted marketing strategies. The ideal candidate will have over 8 years of experience in CRM and lifecycle marketing, as well as expertise in managing extensive databases. This role offers a competitive salary range of $140,000 - $170,000 USD plus equity, and provides extensive benefits including health coverage and flexible PTO.

Benefits

Comprehensive health coverage

Monthly lifestyle stipend

Unlimited/flexible PTO

Qualifications

• 8+ years of experience in CRM, lifecycle marketing, or digital marketing.
• Experience managing large-scale databases (10M+).
• Strong command of design and copy writing.

Responsibilities

• Develop and execute guest lifecycle marketing strategy.
• Oversee personalized multi-channel campaigns.
• Monitor key performance metrics and present insights.

Skills

CRM experience

Lifecycle marketing

Customer segmentation

Data analysis

Campaign management

Tools

Adobe Campaign

Braze

Salesforce

Tableau

SQL

Job description

About Owner.com: Owner is the all-in-one platform that restaurants use to succeed online. Thousands of restaurant owners use our tools to build their website, drive online orders, create their own branded app, manage their customer relationships, and set up marketing automations. You can think of it as Shopify meets HubSpot, but specifically for restaurants.

Learn more about the problems we are solving for our customers here.

Our vision: We’re starting by helping independent restaurants succeed online. But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive. Once we nail the solution for restaurants – we’ll scale it into every other local business type. In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age.

Our traction: In just over 3 years we have generated tens of millions in revenue, served millions of guests, and processed hundreds of millions of online orders. More importantly, we’ve helped thousands of restaurant owners save their businesses — and not only survive, but thrive.

Our team: Our team grew from under 100 to nearly 200 talented people in 2024. We’ve got top talent from the most successful companies in SMB software, including Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe. We’ll be scaling even faster in 2025 to keep pace with our customer growth.

Where we work: Owner is a remote-first, global company headquarters in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location!

Why we’re looking for you: Owner is on a mission to arm restaurants to fight their goliaths. We are giving them tools (first-party online ordering, dedicated mobile app, advanced omni-channel marketing) that previously took teams to run and could really only be perfected by the big national brands. We are their CMO in a box.

This role is a unique opportunity — while it sits within our Product & Engineering team, the focus is on building out lifecycle customer campaigns that help our restaurants engage directly with their guests. If bridging product, technology, and customer marketing sounds like an exciting challenge, we’d love to hear from you!

We are seeking a visionary, data-driven, and customer-obsessed Lifecycle Marketing Manager. This person will help thousands of restaurants drive guest engagement, loyalty, and lifetime value through our marketing channels. This role will lead the development, testing and deployment of all guest-facing lifecycle marketing campaigns. You will partner deeply with the product development team to drive new features and capabilities into our CRM and marketing automation stack. Success is driving millions and eventually billions in revenue to our restaurants.

We are looking for a veteran of lifecycle marketing to work inside the product org alongside the team building our self-driving CRM engine. We want to give thousands of local restaurants the expertise on lifecycle marketing only big national brands have access to.

The impact you will have

• Develop and execute our guest lifecycle marketing strategy across thousands of local restaurants to increase engagement, retention, and guest lifetime value.
• Oversee personalized multi-channel campaigns, including email, SMS, push, in-app and in-store experiences.
• Continuously create, test and optimize calendar and event driven campaigns driving millions in sales for our restaurants.
• Scale and optimize our approach to discounts, coupons & loyalty programs ensuring independent restaurants driveget huge ROI.
• Very strong command of design and copy writing to create campaigns both directly and through guiding a team.
• Analyze restaurant and guest data to identify insights, optimize segmentation, and enhance personalization efforts.
• Monitor key performance metrics (e.g., retention rates, guest lifetime value, ROI) and present actionable insights to leadership.
• Collaborate with analytics and MarTech teams to build predictive models and identify gaps in data architecture.
• Act as the embedded expert that both runs marketing on behalf of our restaurants, but also feeds-back to the product org on how our embedded marketing suite needs to evolve.
• Start as a scrappy team of one (with agency/contractor help) - but be ready to scale the team as we prove our value for our restaurants.
• Be the voice of industry marketing experience while moving in a fast paced, flexible startup environment.

Who you’ll work with

• You will report to our Senior Product Manager
• You will collaborate closely with our Product, Engineering and our Marketing Team

What we’re looking for

• 8+ years of experience in CRM, lifecycle marketing, loyalty programs, or digital marketing.
• 10+ years of experience managing architecting campaigns, driving personalization to achieve extraordinary business outcomes.
• Experience managing large-scale databases (10M+), customer segmentation, and multi-channel campaign execution.
• Deep knowledge key marketing levers: couponing and discounting, loyalty programs, specials and bundling.
• General knowledge of CRM tools and platforms (e.g., Adobe Campaign, Braze, Salesforce) and analytics tools (e.g., Tableau, SQL).
• Analytical and results oriented while having an incredibly high bar for craft and quality of guest experience.

Pay and benefits

• The estimated starting salary range for this role is 140,000 - 170,000 USD plus a generous pre-IPO equity package. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.
• Other benefits include comprehensive health coverage, monthly lifestyle stipend, unlimited/flexible PTO - plus extra fun perks!

Notice - Employment Scams

Communication from our team regarding job opportunities will only be made by an Owner team member with an @owner.com email address. We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers or banking information. If you believe you are being contacted by scammer, please mark the communication as "phishing" or “spam” and do not respond.