Senior Copywriter for Email Campaigns & Brand Alignment

IFG International Financial Group Ltd; Canada; On-site; CAD 60,000 - 80,000; Full time

Job summary

A top financial institution in Canada is looking for a Copywriter to enhance brand messaging and ensure editorial standards. This role involves collaboration within Agile teams to deliver email campaigns and managing complex information. Ideal candidates should have over 5 years of writing experience, a degree in English or Journalism, and proficiency in digital marketing tools. This is an initially 12-month contract based in downtown Toronto.

Qualifications

• 5+ years of experience writing, editing, and proofing copy across various platforms.
• Solid understanding of WCAG accessibility requirements and inclusive digital design principles.
• Experience in digital marketing.

Responsibilities

• Participate in cross-functional Agile teams to deliver email campaigns.
• Maintain and update editorial standards for consistency.
• Present and revise copy decks during stakeholder review meetings.

Skills

Writing and editing

Stakeholder communication

Team collaboration

Content management

Education

Degree/diploma in English or Journalism

Tools

Sales Force Marketing Cloud

Adobe Experience Manager (AEM)

MS Office products

Job description

Our client, a Top 5 bank in Canada is looking to hire a Copywriter in Corporate Strategy team for an initial 12-month contract with a high possibility of extension and conversion.This role is 2 days a week in the office, can be fully remote in Toronto.

• Complete web content requests assigned as per the project plan on time and in accordance with the Bank's quality, branding, accessibility, and design guidelines. Hires will spend the majority of their day authoring in our web content management platform (AEM) and Adobe Target. Request will be of medium to high complexity.
• Monitor and maintain site health (site quality, accessibility, and SEO scores) across all pages they've been assigned as per the project plan.
• Communicate early and often with project manager and other stakeholders in order to capture new requirements and escalate any blockers.
• Coordinate with cross-functional partners on authoring best practices and page content recommendations.

Must-Have Skills:

• 10+ years of content management experience
• 3+ years' experience with e-commerce personalization, preferably working with Adobe Target (please list which personalization engine they have used)
• 3+ years' experience with UX design - ensuring website content has a consistent look and feel and is formatted to established standards (demonstrated in project work)
• 2+ years' experience with HTML and CSS.

Nice to have skills:

• Experience using Adobe Experience Manager is preferred
• Demonstrated understanding of the impact of content and can use SEO to analyze website traffic and user engagement metrics to drive optimizations
• Practical experience with Agile development methodologies.

If you are interested & qualified for this opportunity, please send your updated resume in MS Word format to [e-mail] If this is not the right opportunity for you, let's connect and I can share with you how IFG can help advance your career!