Salesforce Marketing Cloud Platform Specialist

Gallagher; Calgary; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading insurance and consulting firm in Calgary is seeking a Salesforce Marketing Cloud Platform Specialist. This role involves optimizing the Marketing Automation platform, ensuring seamless operations, and collaborating with teams to meet marketing goals. The ideal candidate has a Bachelor's degree, 5 years of relevant experience, and proficiency in Salesforce Marketing Cloud and other marketing tools. Competitive salary and comprehensive benefits are offered.

Benefits

Flexible medical & dental coverage

Life and AD&D insurance options

Retirement savings with company match

Employee Stock Purchase Plan

Educational expense reimbursement

Discounted gym membership

Paid sick and personal days

Employee referral bonus program

Qualifications

• 5 years of related experience with Salesforce.com and Marketing Automation Tools in a B2B environment.
• Experience in running demand generation campaigns preferred.
• Background in Insurance and/or Financial Services is a plus.

Responsibilities

• Facilitate onboarding of merger partners to Salesforce Marketing Cloud.
• Contribute to improvements or new requirements for the platform.
• Ensure alignment across teams in marketing automation.
• Conduct rigorous QA and resolve issues for smooth operations.
• Oversee lead management and monitor data flow automations.
• Provide training on new Salesforce Marketing Cloud features.

Skills

Salesforce Marketing Cloud

Marketing Automation Tools

Strong communication skills

Attention to detail

Education

Bachelor's degree

Tools

Salesforce.com

Pardot

Hubspot

Eloqua

Marketo

Job description

Introduction

Welcome to Gallagher – a global leader in insurance, risk management, and consulting services. With a growing team of more than 52,000 professionals worldwide, we empower businesses, communities, and individuals to thrive. At Gallagher, you can build a career whether it’s with our brokerage division, our benefits and HR consulting division, or our corporate team. Experience The Gallagher Way, a culture fueled by shared values and a collective passion for excellence. Join one of our dynamic teams, where you'll play a pivotal role in shaping Gallagher's future and unlocking unparalleled opportunities for both clients and yourself.

We believe that every candidate brings something special to the table, including you! So, even if you feel that you’re close but not an exact match, we encourage you to apply.

Overview

Are you passionate about leveraging cutting-edge marketing automation technologies to drive impactful results? As a Salesforce Marketing Cloud Platform Specialist, you will be a key contributor to the optimization, maintenance, and expansion of our advanced Marketing Automation platform. Your expertise in Salesforce Marketing Cloud and Marketing Automation will be pivotal in ensuring seamless operations, delivering innovative solutions, and empowering teams to achieve their marketing goals effectively.

How you'll make an impact

• Merger Transition Support: Facilitate the onboarding of merger partners to Salesforce Marketing Cloud by adhering to established processes and best practices.
• Collaborate with stakeholders to gather requirements, track relevant user stories, and conduct thorough post-deployment checks to ensure successful transitions.

• Platform Enhancement & Solutioning: Contribute to the ideation and implementation of improvements or new requirements for existing processes, features, and capabilities.
• Drive the expansion of platform functionalities to meet evolving business needs and enhance marketing automation capabilities.

• Cross-Functional Collaboration: Partner with marketing automation colleagues and other departments to brainstorm solutions, refine processes, and provide knowledge support.
• Foster a collaborative environment to ensure alignment and efficiency across teams.

• Quality Assurance & Issue Resolution: Conduct rigorous QA for project tasks, identifying and resolving issues related to processes, errors, or system functionality.
• Minimize disruptions to marketing activities by proactively addressing challenges and ensuring system reliability.

• Lead Management & Data Flow Monitoring: Oversee core lead management and data flow automations to ensure the consistent delivery of qualified leads.
• Maintain and optimize processes to support seamless lead generation and nurturing.

• Training & Knowledge Sharing: Provide comprehensive training to marketing automation team members on new and improved Salesforce Marketing Cloud features and functionalities.
• Empower teams with the knowledge and skills needed to maximize platform utilization and drive marketing success.

About you

Required:

• Bachelor's degree and 5 years related experience required.
• Experience with managing Salesforce.com and Marketing Automation Tools (like Marketing Cloud, Pardot, Hubspot, Eloqua, Watson, or Marketo) in a B2B environment required.

Preferred:

• Experience running demand generation campaigns. Salesforce CRM experience. Experience in Insurance and/or Financial Services industry a plus.

Behaviors:

• Strong communication and interpersonal skills, including excellent writing skills. Excellent attention to detail.

Compensation and benefits

On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits.

Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve:

• Flexible medical & dental coverage to meet your household's needs
• Life, Dependent Life and AD & D Insurance options
• Retirement savings including RRSP including a company match, TFSA, pension and more
• Employee Stock Purchase Plan

Other benefits include:

• Educational expense reimbursement
• Employee assistance programs
• Discounted gym membership (GoodLife Fitness)
• Opportunity for flexible work arrangements
• Paid sick days & personal days
• Employee education recognition program
• Employee referral bonus program

We value inclusion and diversity

Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.

Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.

We are an equal opportunity employer which values diversity in the workplace and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws.

Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.