Sales Development Representative (SDR)

Lillio (formerly HiMama); Remote; CAD 50,000 - 85,000; Full time

Job summary

A social-purpose business is seeking a driven Sales Development Representative to join their team. This role focuses on engaging potential customers in the early childhood education sector, contributing to revenue growth, and supporting childcare providers. Ideal candidates will have sales experience and strong communication skills. This position offers a competitive salary between $50,000 and $85,000 annually, along with a remote-first work environment and various perks including health benefits and opportunities for professional development.

Benefits

Flexible working arrangements

Health benefits package

Paid time off

Learning and mentorship opportunities

Subscription to Headspace

Team-wide social activities

Qualifications

• 1-3 years of sales, business development, or customer-facing experience.
• Highly motivated and energetic.
• Strong history of meeting performance goals.
• Comfortable making outbound calls and connecting with decision-makers.
• Demonstrates a growth mindset.

Responsibilities

• Conduct outbound outreach to create new sales pipeline.
• Qualify leads for Account Executives.
• Build rapport with decision-makers.
• Report on campaign performance.

Skills

Verbal communication

Written communication

Sales experience

Organizational skills

Time management

Tools

Salesforce

Salesloft

Job description

About Lillio (formerly HiMama) and Our Mission:

At Lillio (formerly HiMama), we are committed to serving the field as an authentic voice of the early childhood education (ECE) workforce, providing programs with all of the building blocks for high-quality early care and education and helping early educators focus on what matters most for children’s successful development and learning: relationships, play, creativity, and loving, nurturing caregiving. We are a social-purpose business with the goal of empowering early childhood educators through innovative, affordable tools that enable them to improve child outcomes, engage family members, and support continued professional growth for their staff. If you are excited about being part of an impact-driven business, focused on making a difference in the early childhood education industry, Lillio is the place for you.

Lillio is a Series B, private-equity backed business and we’re proud to be part of the Bain Double Impact portfolio. Lillio is recognized as an industry leader, most recently selected by Fortune in 2023 for their "Impact 20" list, which highlights organizations that have built their business models around world‑changing ideas to solve social and environmental problems.

Sales at Lillio

is a small, high‑energy, and results‑driven team that thrives on performance and impact. We work closely together to drive the growth of our business while keeping our customers’ success at the center of everything we do. Team members support one another, share best practices, and celebrate wins together, creating an environment where hard work, curiosity, and creativity are recognized and rewarded.

We are looking for a driven, curious, and energetic Sales Development Representative (SDR) to join our Sales team. Reporting to the Senior Team Lead, Sales, this role is an exciting opportunity to kickstart your sales career, contribute directly to revenue growth, and help childcare owners and directors solve real business challenges.

As the first line of communication with potential customers, you’ll be responsible for identifying and engaging prospects, qualifying leads, and setting up Account Executives (AEs) for success. You will help shape how Lillio is perceived in the market while learning the ins and outs of the sales process in a high‑growth, mission‑driven environment.

What You’ll Be Doing:

• Lead with high‑energy outbound outreach to create new pipeline, while treating inbound leads as an added bonus for generating qualified sales opportunities.
• Build rapport with key decision‑makers (owners, directors, and administrators) to understand their challenges and introduce Lillio’s solutions.
• Conduct discovery calls to uncover prospect needs and pain points.
• Qualify leads to ensure AEs focus on high‑potential opportunities.
• Collaborate closely with AEs to ensure a seamless handoff and a strong start to the customer relationship.
• Manage a structured lead pipeline in Salesforce, keeping data accurate and up‑to‑date.
• Stay informed about Lillio’s offerings and childcare industry trends to provide relevant insights.
• Participate in team meetings, campaigns, and cross‑functional initiatives to optimize top‑of‑funnel performance.
• Help launch targeted outbound campaigns to drive pipeline growth.
• Research leads to enrich data and prioritize lead lists.
• Report on campaign performance and share insights to optimize results.
• Take extreme ownership over the inbound funnel, iterating continuously to increase conversion rates.
• Reach and exceed monthly quota for opportunities generated, consistently driving top‑of‑funnel growth.

What We’re Looking For:

• 1–3 years of sales, business development, or customer‑facing experience (SaaS experience is a plus).
• Highly motivated, energetic, and driven to engage potential customers and consistently hit outreach and opportunity creation goals.
• A strong history of meeting and exceeding measurable performance goals.
• Strong verbal and written communication skills.
• Comfortable making outbound calls, sending emails, and connecting with decision‑makers.
• Highly organized with strong time‑management skills and attention to detail.
• Demonstrates a growth mindset, thrives in a culture of coaching and feedback, and actively engages in self‑reflection and personal development.
• Collaborative team player who thrives in a fast‑paced, dynamic environment.
• Familiarity with Salesforce and/or Salesloft is a plus.
• Passionate and excited about helping childcare providers succeed and improve outcomes for families and communities.
• Experience in sales (SDR, BDR) is an asset — but grit, drive, and a growth mindset matter most.

Salary

$50,000 - $85,000 a year

Perks

• Flexible working arrangements; we are a remote‑first company who gathers together (virtually) every quarter, and in‑person at least once per year. You must be willing to travel in‑person as required for the role.
• Health benefits package includes medical, dental and vision.
• Paid time off, including vacation, personal and volunteer days.
• Opportunities for learning, mentorship and professional development.
• A subscription to the mindfulness and meditation platform, Headspace.
• Ongoing team‑wide and company‑wide virtual social activities and success celebrations.

Accessibility

Lillio is committed to inclusiveness, equity and accessibility. If you require accommodations at any step of the application or interview process, please indicate so under the "Accommodations Question" box on your application. Accommodations may include but are not limited to: alternative methods of communication, providing a detailed “what to expect”, or modified testing. Please note this list is not exhaustive and we are more than happy to discuss other accommodations as required.

Commitment to Diversity

Diversity, Inclusion and Belonging are central to Lillio's core values. Lillio aims to ensure we provide a safe environment for everyone to thrive while bringing their authentic selves to work. Our mission is to promote an inclusive work space for all employees through Education, Discussion, and Celebration of our differences. Embracing these differences while coming together with a common purpose is what makes our team extra special. Our focus on inclusion and belonging is activated in the day‑to‑day culture at Lillio through our Diversity, Inclusion and Belonging (DIBS) committee, our bi‑weekly DIBS discussions, DIBS Slack community, D&I training and education, volunteer days, donation matching, and more.

Equal Employment

Lillio is an equal employment opportunity employer. We consider all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age veteran status, or any other legally protected characteristics.

Don’t have all the requirements but convinced you’ll be able to make an impact? We’d love to hear from you! Please note that we place serious consideration to your application to all questions; only completed profiles will be considered for this role.