Sales Consultant

Northern Roads Auto Group; Lindsay; On-site; CAD 45,000 - 60,000; Full time

Job summary

A family-owned automotive group in Ontario is looking for a Sales Consultant at Lindsay Kia. In this role, you will engage with customers, understand their vehicle preferences, and guide them through the sales process. Previous experience in sales is an asset, with a minimum of 2 years in Canadian sales or retail required. Enjoy comprehensive employee health initiatives and the opportunity to grow in your career with a supportive work family.

Benefits

Employee engagement activities

Health and wellness initiatives

Career path planning and training

Qualifications

• Minimum 2 years of Canadian sales/retail/hospitality experience required.
• OMVIC certification or willingness to obtain.
• Valid G driver's license and clean abstract.

Responsibilities

• Greet and assist customers in a friendly manner.
• Develop knowledge of inventory features and specifications.
• Conduct test drives and explain financing options.
• Maintain relationships with customers for repeat business.
• Complete paperwork and documentation accurately.

Skills

Customer service

Sales negotiation

Product knowledge

Interpersonal skills

Job description

Northern Roads Auto Group is more than just a business, a collection of dealerships or rooftops, it’s a place where our family has the privilege to serve yours.

Location: Lindsay Kia

Availability: Open - Monday to Saturday

Compensation: Base salary + bonus

*NO EXPERIENCE NECESSARY*

When you join Northern Roads, you’ll enjoy:

• Trusted relationships – We’re a work family and you’ll become a part of the team.
• Many employee engagement activities – We want you to want to come into work every day.
• Employee Health and Wellness Initiatives – We truly care about your well‑being.
• Career path planning and training – We want you to succeed and grow alongside us.
• There are plenty of other perks and incentives, you’ll have to join us to find out more!

Are you ready to get in the 'driver's seat' and take control of your earning potential? Look no further than a sales opportunity at Lindsay Kia!

You’ll love your position as an Sales Consultant:

• Customer Engagement: Greet and assist customers in a friendly and professional manner. Understand their vehicle preferences and guide them through the sales process.
• Product Knowledge: Develop a deep understanding of the vehicles in our inventory, including features, specifications, and available options, to effectively present them to customers.
• Sales Process: Conduct test drives, explain financing options, and negotiate sales terms to ensure customer satisfaction and meet or exceed sales targets.
• Customer Follow-Up: Maintain ongoing relationships with customers to address inquiries, provide post‑sale support, and encourage repeat business.
• Market Knowledge: Stay informed about industry trends, competitor offerings, and market conditions to provide customers with accurate and up‑to‑date information.
• Documentation: Complete necessary paperwork and documentation accurately and in a timely manner.
• Compliance: Adhere to all relevant laws, regulations, and company policies related to automotive sales.
• Other duties as assigned.

We’d love to hear from you, if:

• Previous experience in auto sales is an asset but not required. However, a minimum of 2 years of previous Canadian sales/retail/hospitality experience is required.
• OMVIC certification or a willingness to obtain.
• Technically savvy and prior DMS experience is an asset.
• Excellent interpersonal and communication skills.
• Strong negotiation and closing skills.
• Self‑motivated, goal-oriented, and driven to achieve sales targets.
• Valid G driver's license and a clean abstract.

More About Us:

At Northern Roads Auto Group, we’ve proudly operated successful, family‑owned automotive businesses for over 30 years in the heart of the Niagara Region. We’re passionate about growth, innovation, and delivering exceptional customer experiences.

As one of the first Kia dealers in Canada and a multi‑Kia President’s Award‑winning group, we continue to expand our footprint with the addition of Lindsay Kia (2023), Belleville Chrysler Dodge Jeep RAM FIAT (2024), and most recently, Bill’s Toyota (2025).

Our success is built on integrity, innovation, and community—a commitment that drives everything we do.

At Northern Roads Auto Group Inc., accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. We are committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier‑free workplace and support accommodating the accessibility needs of individuals with disabilities so that individuals can participate in all aspects of our recruitment process. Should you require this accommodation, please contact [e-mail].

We would like to thank all candidates in advance for their interest only. Please note, due to the volume of applicants we receive, only those candidates selected for an interview will be contacted.