Sales and Business Development

Home Instead; Victoria; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading senior care service provider in Canada is seeking a Sales & Business Development Advisor to drive business growth. The role involves networking, consultative selling, and building connections within the community to promote premium care services. Ideal candidates will have a passion for making a positive impact on seniors and their families, along with sales experience and excellent communication skills.

Benefits

Competitive compensation package

Benefits

Career growth opportunities

Mileage reimbursement for travel

Flexible work environment

Qualifications

• Must have your own vehicle (with business insurance coverage); mileage reimbursement provided.
• Open to driving regularly within your assigned region to meet clients and prospects.
• Minimum 2 years’ experience in sales, business development, or senior care industry preferred.

Responsibilities

• Build and maintain relationships with referral sources.
• Conduct in-person meetings and presentations to grow market presence.
• Track activities and performance in CRM.

Skills

Relationship-building skills

Sales experience

Communication skills

Tech-savvy

Education

Post-secondary education in business, healthcare, or related field

Tools

CRM tools

Job description

Overview

As a Sales & Business Development Advisor, you’ll play a key role in driving business growth by building strong relationships with referral partners, converting leads into clients, and promoting our premium care services. This role is perfect for someone who thrives on networking, consultative selling, and making an impact in the senior care sector.

You’ll be out in the community most of the time—meeting prospects, connecting with professionals, and ensuring our brand is top of mind. If you enjoy autonomy, hitting goals, and being part of a mission-driven team, this is the opportunity for you.

Responsibilities

• Business Development & Sales
• Build and maintain relationships with referral sources (hospitals, physicians, assisted living communities, senior centers, etc.).
• Use a consultative approach to identify client needs and convert inquiries into service agreements.
• Conduct in-person meetings, presentations, and community engagement activities to grow market presence.
• Client Relationship Management
• Lead initial consultations with prospective clients and families.
• Ensure an excellent client experience from onboarding through follow-up.
• Marketing & Growth
• Execute local marketing strategies and participate in networking events.
• Represent the organization at community events and industry functions.
• Reporting & Collaboration
• Track activities and performance in CRM.
• Work closely with internal teams to ensure seamless care delivery.

Who You Are

• Energetic and goal-driven, with proven success in sales or business development.
• Exceptional communicator with strong relationship-building skills.
• Tech-savvy and comfortable with CRM tools.
• Passionate about making a positive impact on seniors and their families.

Requirements

• Must have your own vehicle (with business insurance coverage); mileage reimbursement provided.
• Open to driving regularly within your assigned region to meet clients and prospects.
• Post-secondary education in business, healthcare, or related field preferred.
• Minimum 2 years’ experience in sales, business development, or senior care industry preferred.
• Ability to work some weekends.

Why Join Us?

• Competitive compensation package, benefits, and career growth opportunities.
• Mileage reimbursement for travel.
• Flexible, dynamic work environment where you make an impact every day.
• Be part of a mission to change the way the world ages.