Regional Sales Manager

Bumper to Bumper Canada; Kelowna; On-site; CAD 90,000 - 105,000; Full time

Job summary

A leading automotive parts company is seeking a Regional Sales Manager to lead the western regional sales team. This role focuses on revenue growth, customer relationships, and team development. The ideal candidate will have 5-7 years of sales management experience, be bilingual, and demonstrate strong organizational and client-facing skills. Join a dynamic team in Kelowna and make an impact in the automotive aftermarket industry.

Benefits

Competitive salary

Comprehensive benefits

Generous pension plan contributions

Employee discounts

Career development opportunities

Qualifications

• 5-7 years of sales management experience.
• Proven ability to achieve revenue and profit targets.
• Experience in the automotive aftermarket parts and equipment industry (an asset).

Responsibilities

• Responsible for recruiting, developing, and maintaining a competent sales team.
• Drives performance management of direct reports through ongoing review.
• Establishes sales budgets and customer territory lists.

Skills

Sales management experience

Bilingual in French and English

Strong organizational skills

Client-facing skills

Strategic planning

Education

College diploma in Sales or Marketing

Job description

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This position can be based out of one for the following cities : Vancouver, Victoria or Kelowna.

You will be responsible for the strategic and operational leadership of the western regional sales team. The primary objective of the role is to maximize performance as measured by Revenue growth, Gross Margin and Utilization improvement, achieving EBITDA goals, and team member engagement and retention. You will additionally be responsible for improving overall sales force effectiveness and productivity, the development of new business opportunities and management of key customer relationships, and the ongoing recruitment and development of highly capable and engaged sales team members.

What We Can Offer You

• A competitive salary.
• Comprehensive benefits and employee assistance program accessible.
• A generous employer contribution to the pension plan.
• Complete insurance coverage.
• Employee discounts on automotive products.
• Career development opportunities.
• Work in a dynamic work environment you’ll be able to expand your skills.

Your Daily Contribution & Impact

Responsible to recruit, develop and maintain a motivated and competent team, capable of achieving the Region’s sales goals

Creates a culture of success by driving performance management of direct reports through ongoing review and coaching of all sales activities

Elevates team performance by actively sharing knowledge, proposing ideas and contributing to team development

Ensures adherence to the Sales Governance and Sales Management Process (SMP)

Stays current with industry and competitive research and information to develop their team and to help them position Bumper to Bumper to support customer business objectives and initiatives.

Provides competitive intelligence to help CSMs and Regional Directors develop counter strategies that will neutralize competitive influence on the customer’s buying decisions.

Understands the overall strategic direction and portfolio and can assist sales teams in customizing solutions based on customer’s needs.

Contributes to enduring relationships at the highest levels of the customer’s organization; personally interacts with executives; establishes professional relationships and credibility with key business executives / contacts.

Acts as a point of escalation and collaborates with other functions to drive resolution of customer issues of high complexity, in support of customer requirements.

Supports the Talent Review process to ensure top talent is identified and effectively utilized in the organization.

Proactive in identifying and removing barriers to support team performance, ensuring individual and group excellence.

Challenges current ways of doing things (conventional practices), pursues ongoing process improvements, creates and evaluates new solutions. New solutions may be adopted nationally within Bumper to Bumper organization as a new business practice.

Ensures all HR policies and practices are adhered to.

Drives the annual budgeting and financial process ensuring adherence to margin guidelines

Responsible for accurately forecasting 30-60-90 day revenue and profit values.

Leads the professional development and training of the Regional Sales Force

Assist the Director of Sales Operations, along with the Vice President of Member Sales, with the development and implementation of the Regional sales plan

Consultation with both to set priorities and action plans to achieve objectives as set out in the Regional sales plan

Responsible for establishing sales budgets and customer territory lists for each Sales Representative in the Region

Ensure that customer growth, market share and EBITDA growth targets are met

Review monthly the progress to budget of each sales representative

Provide feedback and coaching, take corrective action as required to deal with performance gaps

Ensure company’s policies and standards of conduct are understood and adhered to

Liaison with the Top 50 customers / prospects within the Region

Works with Branch Managers, Customer Service Manager and Sales Representatives to ensure customer needs are met

Perform other Regional Sales Manager related duties as required by the organization

Expertise & Essential Skills

College diploma of Sales or Marketing minor;

5-7 years of sales management experience;

Bilingual in French and English, written and oral communications;

Excellent organization and communication skills.

Ability to manage a team;

Proven ability to make own decisions as required within defined limits of the position

Demonstrate a high attention to detail, be extremely organized, the ability to multi-task, and exhibit superior communication skills.

Ability to manage budgets and reports

Established track record of achieving revenue and profit targets

Exceptional client facing skills : ability to build trust, proven strengths in negotiation and dispute resolution, and ability to deliver service excellence to the customer

Proven strategic planning and analytical skills

Strong interpersonal and communication skills

Energetic, Innovative and Results Driven

Local & National travel is expected to be up to 75% annually

Experience in the automotive aftermarket parts and equipment industry (an asset).

Why Bumper to Bumper?

Bumper to Bumper is more than just a network of auto parts stores and repair shops; it’s Uni-Select’s flagship brand, bringing together experts who share the same commitment to providing quality parts, tools, and services.

With over 190 Bumper to Bumper stores and over 110 Bumper to Bumper Auto Service shops across Canada, we provide a turnkey trusted program, offering complete support, a strong brand image, and a dynamic go-to-market strategy.

Our extensive inventory features over 500,000 products, sourced from 350+ suppliers, including top national brands and private-label products, covering most makes and models on the road today. As skilled professionals, we understand the importance of trust and reliability. That’s why we offer training on the latest technologies, including our EVE - Electric Vehicle Expert program, ensuring our partners stay at the forefront of the industry.

At Bumper to Bumper, we stand for the right to repair and fight against obsolescence. We’re committed to keeping cars on the road longer, believing that if something can be repaired, it should be! Long live your car!

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Sales and Business Development

Industries

Motor Vehicle Manufacturing

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