Product Marketing Manager

SAP SE; Montreal; Hybrid; CAD 113,000 - 193,000; Full time

Job summary

A leading technology company in Montreal is seeking an experienced Product Marketing Manager to drive marketing strategies and content creation for their cloud solutions. This role involves crafting messaging, supporting sales enablement, and collaborating with cross-functional teams. Ideal candidates will have over 5 years of B2B tech marketing experience and strong skills in content creation. Competitive compensation and benefits are offered, along with opportunities for career growth.

Benefits

Competitive compensation

Career growth opportunities

Dynamic and collaborative culture

Qualifications

• 5+ years of product marketing or related experience in B2B enterprise software.
• Proven ability to develop messaging, strategic marketing plans, and enablement content.
• Strong skills in content creation across written, visual, and video formats.
• Excellent collaboration and communication skills with the ability to influence cross-functional teams.

Responsibilities

• Develop messaging and a strategic plan aligned with digital marketing.
• Deliver comprehensive marketing content including thought leadership, website copy, and videos.
• Support sales and partner marketing activities with targeted content.
• Align SAP Sales Cloud strategy with emerging business needs.

Skills

Product marketing experience

Content creation skills

Collaboration skills

Data-driven approach

CRM/CX enterprise software expertise

Job description

Overview

Product Marketing Manager

We are seeking a strategic and creative Product Marketing Manager to join our growing CX SAP Sales Cloud and SAP Service Cloud Product Marketing team. In this role, you will craft messaging, build marketing go-to-market programs, and deliver compelling content that drives awareness, demand generation, sales execution, and partner success. You will collaborate across product, digital marketing, sales, and partner teams to amplify our market presence and ensure our solutions meet evolving customer needs.

Responsibilities

• Develop messaging and a strategic plan aligned with digital marketing.
• Amplify digital review platform importance and increase the number of solution reviews.
• Content & Demand Generation
  • Deliver a comprehensive bill of materials for digital and field marketing teams, including thought leadership content, infographics, messaging, website copy, product tours, solution videos, and blogs.
• Sales & Go-to-Market Enablement
  • Create and support targeted sales play content, such as solution briefs, pitch decks, prospecting tools, social content, and video content.
• Partner Marketing & Enablement
  • Curate messaging and materials for SAP Partner programs, including solution briefs, pitch decks, and Event-in-a-Box toolkits.
• Market Alignment & Thought Leadership
  • Develop content that aligns SAP Sales Cloud strategy with emerging business needs and long-term trends.
  • Launch quarterly, PMM-driven release marketing programs (webinars, blogs, videos, newsletters) in collaboration with Product Management across SAP Sales Cloud, Service Cloud, Enterprise Service Management, and Foundation.

Qualifications

• 5+ years of product marketing or related experience in B2B enterprise software.
• Proven ability to develop messaging, strategic marketing plans, and enablement content.
• Experience working with digital review platforms (e.g., G2, TrustRadius, Gartner Peer Insights).
• Strong skills in content creation across written, visual, and video formats.
• Experience enabling sales and partner go-to-market activities.
• Excellent collaboration and communication skills with the ability to influence cross-functional teams.
• Data-driven approach with experience measuring and reporting marketing impact.
• Subject matter expertise in the Salesforce Automation and/or Customer Service CRM/CX enterprise software applications space.

What We Offer

• The opportunity to shape the positioning and success of SAP’s modern, cloud-native CRM solutions.
• A dynamic and collaborative culture with exposure to senior stakeholders across marketing and product organizations.
• Competitive compensation and benefits package.
• Career growth in a global company committed to innovation and customer success.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [e-mail].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. The targeted compensation range for this position is 113,500 - 192,900 CAD. The actual amount offered will be within that range, dependent upon education, skills, experience, scope, location, etc. Any variable incentive is contingent on company and personal performance. A summary of benefits and eligibility requirements can be found at www.SAPNorthAmericaBenefits.com.

Due to the nature of the role, which involves global interactions with SAP entities, as well as with employees and stakeholders in Canada, functional proficiency in English is required for positions based in Quebec.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 434445 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

Requisition ID: 434445

Posted Date: Sep 4, 2025

Work Area: Marketing

Employment Type: Regular Full Time

Expected Travel: 0 - 10%

Location: Montreal, Quebec, CA, H3B 0B3

Job Segment: CRM, Cloud, Marketing Manager, Product Marketing, ERP, Technology, Marketing