Principal Product Marketing Manager

Medium; Remote; CAD 100,000 - 130,000; Full time

Job summary

A leading tech company is seeking a Principal Product Marketing Manager for Application Security in Canada. This role involves leading the strategy for advanced application security solutions, engaging with various teams to develop market messaging, and producing impactful sales materials. Ideal candidates will have extensive experience in B2B SaaS product marketing with a strong focus on security. The position offers a competitive salary and flexible work arrangements.

Benefits

Competitive salary and equity

Flexible paid time off

Professional growth opportunities

Health and wellness support

Home office setup support

Qualifications

• 7+ years of product marketing experience in B2B SaaS.
• Experience with application security capabilities like SAST, SCA, DAST.
• Deep understanding of security and compliance personas.

Responsibilities

• Lead go-to-market strategy for application security solutions.
• Develop messaging for security and engineering leaders.
• Produce sales enablement materials for launches.

Skills

Product marketing experience

Application security knowledge

Analytical skills

Strategic communication

Customer engagement understanding

Job description

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Principal Product Marketing Manager, Application Security in Americas.

In this role, you will lead the go-to-market strategy for advanced application security solutions, shaping messaging, positioning, and enablement for enterprise customers. You will work cross-functionally with Product, Engineering, Sales, and Customer Success to translate complex security capabilities into compelling value propositions. This role offers the opportunity to influence revenue growth, drive customer adoption, and elevate the company’s thought leadership in the security and DevSecOps space. You will manage strategic projects, mentor other marketers, and help security professionals understand and trust the solutions provided. This is ideal for a product marketing leader who thrives in fast-paced, innovative, and collaborative environments.

Accountabilities

• Lead positioning, messaging, and go-to-market strategy for application security and related solutions.
• Partner with Product, Engineering, Sales, and Customer Success to understand customer needs and translate them into clear, actionable revenue plays.
• Develop persona-specific messaging for security, compliance, and engineering leaders across the buyer journey.
• Execute go-to-market plans for new and existing security capabilities, ensuring launches are timely and impactful.
• Produce high-quality sales enablement materials such as pitches, playbooks, objection-handling guides, and business value content.
• Serve as a subject matter expert on security solutions, synthesizing market trends, competitive intelligence, and customer insights.
• Mentor and coach other Product Marketing Managers, improving cross-functional collaboration and marketing effectiveness.
• Expand external thought leadership through speaking engagements, content programs, and other visibility initiatives.

Requirements

• 7+ years of product marketing experience in B2B SaaS, with at least 3 years focused on security or DevSecOps products.
• Practical experience with application security capabilities such as SAST, SCA, DAST, or secret detection.
• Deep understanding of security, compliance, and engineering personas, including buying and adoption behaviors.
• Proven track record of developing go-to-market strategies and translating complex technical products into clear value propositions.
• Experience working with enterprise customers and creating scalable marketing and sales enablement materials.
• Strong analytical, strategic, and communication skills, with the ability to explain technical concepts to diverse audiences.
• Comfortable operating in fast-paced, remote-first environments and collaborating across multiple regions.
• Openness to learning and staying current on emerging trends in security, DevSecOps, and application security tools.

Benefits

• Competitive salary and equity compensation.
• Flexible paid time off and remote-first work environment.
• Professional growth opportunities, mentorship, and access to industry-leading tools and programs.
• Health and wellness support, including insurance and well-being resources.
• Inclusive and collaborative team culture with global colleagues.
• Support for home office setup and professional development budgets.

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.