Part-time Marketing Lead (Performance + Creative) - 100% Remote

Cloudcure; Canada; Remote; CAD 80,000 - 100,000; Part time

Job summary

A fast-growing digital health startup in Canada is looking for a Part-time Marketing Lead to help grow their client base smarter and faster. This is a remote role ideal for a creative marketer with experience in digital campaigns, specifically in health and wellness. Responsibilities include planning and launching marketing campaigns, producing engaging content, and delivering performance reports. Compensation ranges from $25 to $30 CAD/hour based on experience.

Qualifications

• Creative and analytical marketer comfortable with strategy and design.
• Experienced in Meta Ads, Google Ads, and UGC/short-form content.
• Hands-on with reporting tools like GA4 and Google Sheets.

Responsibilities

• Plan and launch full-funnel digital marketing campaigns.
• Produce short-form content and compelling copy that converts.
• Deliver weekly summaries on traffic and conversions.

Skills

Creative and analytical marketing

Experience in Meta Ads

Experience in Google Ads

UGC/short-form content

Figma

Canva

Adobe Suite

Hands-on reporting tools

Experience in startups

Job description

Part-time Marketing Lead (Performance + Creative) - 100% Remote

Job Openings Part-time Marketing Lead (Performance + Creative) - 100% Remote

About the job Part-time Marketing Lead (Performance + Creative) - 100% Remote

Cloudcure is a fast-growing Canadian digital health startup helping patients struggling with obesity, Type 2 diabetes, and metabolic conditions through evidence-based medical care and coaching. Were now hiring a Marketing Lead to help us grow smarter and faster.

This is a hands-on, remote role for someone who can both strategize and executeideal for a highly creative marketer with digital campaign experience in health, wellness, or regulated sectors.

What Youll Do:

• Own campaign strategy: Plan and launch full-funnel digital marketing campaignsfrom cold awareness to warm retargetingacross Meta, Google, YouTube, TikTok and more.
• Execute with creativity: Ideate, storyboard, and produce short-form content (e.g., Reels, TikToks, UGC-style), static ads, and compelling copy that converts.
• Stay compliant: Understand and apply Canadian health advertising regulations (e.g., Rx drug marketing, claims rules, consent requirements).
• Report performance: Deliver weekly summaries on traffic, conversions, creative wins/losses, and paid media performance to leadership.
• Weekly Creative updates: Continuously test new creatives, and accompanying messaging to drive growth.
• Tackle attribution: Develop scrappy but effective workarounds for data limitations (post-iOS14) and multi-platform user journeys.
• Stretch every dollar: Were startup-mindedyour job is to make $1 work like $5.
• Try new channels: Pitch and lead collaborations with influencers, affiliates, or new growth platforms (Reddit, podcasts, etc).

Who You Are:

• A creative and analytical marketer whos comfortable doing both strategy and design
• Experienced in Meta Ads, Google Ads, and UGC/short-form content
• Skilled in Figma, Canva, or Adobe Suite
• Experience in startups - bonus points for healthcare, health-tech, or other regulated industries
• A self-starter who thrives with autonomy and loves data
• Hands-on with reporting tools like GA4, Meta Ads Manager, and Google Sheets

Pay: $25-30 CAD/hour, depending on experience

• Commitment: 10-20 hours/week to start, with potential to grow
• Location: Remote (work from anywhere)
• Start Date: ASAP

Bonus Points:

• Experience in healthcare, pharmaceutical, or wellness space
• Prior work with influencer outreach or affiliate marketing
• Understanding of Canadian advertising standards for medical clinics