Paid Social Specialist

Fidelity Canada; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading financial services firm in Toronto is seeking a Paid Social Specialist to drive performance through innovative content and audience strategies. The role involves executing and optimizing campaigns on platforms like Meta, LinkedIn, and TikTok. The ideal candidate has 3+ years of experience in digital advertising and strong project management skills. Join us to contribute to a diverse and dynamic environment focused on client success.

Benefits

Flexible working schedule

Diversity and Inclusion initiatives

Career growth opportunities

Qualifications

• 3+ years of experience in digital advertising, preferably in paid social.
• Ability to work under pressure and manage multiple priorities.

Responsibilities

• Execute and optimize paid social campaigns across multiple platforms.
• Develop platform-specific strategies tailored to audience behaviors.

Skills

Detail-oriented

Project management skills

Analytical skills

Experience with Meta and Google Ads

Education

University Degree in Marketing or Advertising

Tools

Adobe Analytics

Job description

Job Description

Paid Social Specialist

Please note:

• Current work authorization for Canada is required for all openings.
• This is a full-time regular role.
• You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

The Opportunity:

The Paid Social Specialist is a hands-on role focused on driving performance through content, audience strategy, and platform innovation. Reporting to the Manager, Paid Social Strategy, this role is responsible for executing and optimizing paid social campaigns across platforms like Meta, LinkedIn, TikTok, YouTube, and Reddit, amongst other emerging platforms.

This role will lead the development of platform-specific strategies and tactics, ensuring content is tailored to platform and aligned with audience behaviors. The Paid Social Specialist will own audience segmentation and targeting, continuously testing and refining to improve efficiency and outcomes. They will also manage platform budgets, monitor pacing, and identify opportunities to scale what works.

Collaboration is key—this role works closely with creative, data analytics, corporate affairs and digital marketing teams, as well as agency partners, to ensure campaigns are insight-driven and aligned with broader business goals. The Paid Social Specialist will also explore new ad formats, beta opportunities, and emerging trends to keep the business at the forefront of paid social innovation.

What You Will Do:

Support paid social strategy & lead platform-specific tactics

• Partner closely with the Social Designer, Manager of Paid Social Strategy, Digital Marketing, Advertising and Content Marketing teams to align paid social strategy with creative direction and campaign goals. Ensure paid social is seamlessly integrated across the broader communications ecosystem—including paid and owned channels.
• Develop detailed, platform-specific paid social briefs for agency partners that reflect brand and performance objectives. Collaborate with internal stakeholders to ensure paid social campaigns support both brand awareness and acquisition goals, with a focus on driving measurable KPIs.
• Use tools like Adobe Analytics and other data platforms to uncover audience insights and inform targeting strategies for key investor segments. Leverage both internal and external data to ensure paid social plans are grounded in performance learnings and behavioral trends.
• Work with agency partners to ensure the right media mix, budget allocation, and platform tactics are in place to meet campaign objectives and deliver strong performance across all paid social channels.

Operational Expertise

• Stay current on emerging formats, algorithm changes, and user behavior to ensure Fidelity’s paid social presence remains competitive and relevant.
• Keep up to date on social media platforms, trends, and best practices with regular check-ins with social platform partners.

Budget reconciliation and management

• Work closely with external partners to ensure timely invoicing, monthly reconciliation of billing and payments.
• Work closely with Manager, Paid Social Strategy to ensure paid social budget stays on track ensuring accurate pacing, efficient spend, and alignment to ad plans. This includes forecasting and reallocating based on performance.

Execute against annual business plan

• Support on presentations to obtain buy-in and alignment from the executive team and key stakeholders.
• Provide strategic insights, anticipating environmental changes that could impact platform performance.
• Contributes to budget setting on an annual and quarterly basis.

The Expertise You Bring:

• Demonstrate an innovative, collaborative and proactive approach
• Understanding of how and interest in building integrated marketing communications programs
• Ability to communicate clearly, persuasively and diplomatically to a wide range of audiences
• Must be very detail oriented and can work well under pressure
• Self-starter and fast learner with the ability to work well independently as well as collaboratively
• The ability to manage multiple priorities in an ever changing environment and meet deadlines
• The position requires strong analytical, creative and organizational skills.
• Demonstrate experience in the following ad platforms, but not limited to, Meta, Google Ads/DV360, Reddit, LinkedIn, TikTok, SnapChat.
• Demonstrate experience building out detailed paid social strategies and tactics, preferably in the financial services sector.

What We’re Looking For:

• 3+ years of experience in a digital advertising role required, preferably in paid social execution.
• University Degree with a focus in Marketing or Advertising required, or equivalent work experience.
• Marketing or advertising experience in paid social and YouTube.
• Strong project management skills
• Financial services experience is a strong asset
• Media Agency experience is a strong asset
• Adobe Analytics skill an asset

Internal applicants should submit their application by 6:59 PM on October 1, 2025.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [e-mail].

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

• Canada's Top 100 Employers
• Greater Toronto's Top Employers
• Canada's Top Family-Friendly Employers
• Canada's Top Employers for Young People
• Great Place To Work Certified
• Best Workplaces for Inclusion
• Best Workplaces for Mental Wellness
• Best Workplaces for Today's Youth
• Best Workplaces for Women
• Best Workplaces in Financial Services & Insurance
• Best Workplaces in Ontario
• Best Workplaces with Most Trusted Executive Teams

LinkedIn Top Companies in Canada

Human Resource Director (HRD) - Best Place To Work

• HRD - 5-Star Benefit Program
• HRD - 5-Star Diversity & Inclusion Employer

Designations

• Canadian Compassionate Companies – Certified
• Benefits Canada's Workplace Benefits Award - Future of Work Strategy
• TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
• Canadian HR Reporter's Most Innovative HR Team