Outside Sales Representative

BHD Instrumentation; Edmonton; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading instrumentation company is seeking an Outside Sales Representative in Canada. The ideal candidate will drive revenue growth by identifying new business opportunities and delivering tailored solutions. With 3+ years of outside sales experience, strong communication skills, and a consultative selling approach, you will thrive in a dynamic environment focused on solving complex challenges. Expect extensive travel across Alberta, BC, and beyond, to build relationships and close deals, all in a culture that values warmth and teamwork.

Benefits

Uncapped commissions

Performance bonuses

Career growth paths

Medical benefits package

Recognition programs

Qualifications

• 3+ years in outside sales, ideally in industrial equipment or B2B technical sales.
• Demonstrated success in hitting sales targets.
• Skilled in consultative selling and uncovering hidden customer problems.

Responsibilities

• Identify and pursue new business opportunities through cold outreach and networking.
• Challenge customer assumptions and propose tailored solutions.
• Extensive travel to visit clients for demonstrations and negotiations.

Skills

Relationship building

Consultative selling

Strong communication

Negotiation

Problem-solving

Education

Bachelor's degree preferred

Tools

CRM Software

MS Office

Job description

Join Us!

We are excited to announce opportunities within our rapidly growing company. Featuring date-of-the-art calibration laboratories across Canada. BHD is an inspiring company who has won the Best Place to Work award for 6 years and counting!

Join our team at BHD as an Outside Sales Representative where your energy and people skills will truly shine! We're looking for a delightful, energetic individual who thrives on connecting with others. If your friends or colleagues often say how much they love working with you, and you enjoy learning new things while engaging with people, this is the perfect role for you.

No need to be a technical expert - we're looking for "people" persons who excel at building relationships and love interacting with customers. At BHD, we value a culture of warmth, approachability, and teamwork, and your personality will be key in maintaining and enhancing this environment. You'll be the friendly face and voice that helps customers with their sales needs, bringing both enthusiasm and great communication to every conversation. Apply today and make a difference in a place where your natural warmth and curiosity are celebrated!

BHD Instrumentation is a leading provider of instrumentation and industrial test equipment solutions, specializing in sales, calibration, repair, and rentals. We're a high-growth company backed by strategic investors, focused on solving complex challenges for industrial clients across Canada. If you're driven by results, thrive in dynamic environments, and want to build a career in a company that rewards bold execution, this is your opportunity. We're not looking for order-takers - we need challengers who redefine how customers think about their problems.

Summary:

As an Outside Sales Representative, you'll be the frontline force driving revenue growth by identifying opportunities, challenging customer assumptions, and delivering tailored solutions that solve real-world instrumentation challenges. This role demands high energy, extensive travel (up to 50-70% across Alberta, BC, and beyond), and a relentless focus on closing deals. You'll report directly to the VP, Sales and have clear paths to advancement into senior sales, management, or strategic roles for top performers.

Job Duties:

• Prospect and Hunt Aggressively: Identify and pursue new business opportunities through cold outreach, networking, and leveraging industry events. We're seeking someone hungry to build a pipeline from scratch, expect 20-30% of your time on proactive lead generation.
• Challenge and Solve Customer Problems: Adopt a Challenger Sales approach - teach customers new insights about their operations, tailor solutions from our portfolio (e.g., calibration tools, test equipment, rentals), and differentiate us from competitors. Focus on root-cause analysis: diagnose inefficiencies in industrial testing processes and propose high-impact fixes.
• Travel and Build Relationships: Hit the road to visit clients on-site (e.g., oil & gas, manufacturing, utilities sectors). Conduct demos, negotiate contracts, and close deals face-to-face. Willingness to travel extensively (overnight stays are common) is non-negotiable - leverage this to forge deep, trust-based relationships.
• Drive Revenue and Metrics: Achieve quarterly quotas, track CRM data, and collaborate with internal teams (calibration experts, service techs, etc.) to ensure seamless delivery. Report on wins, losses, and market insights to refine strategy.
• Continuous Improvement: Stay ahead of industry trends (e.g., emerging tech in instrumentation), provide feedback on product gaps, and mentor junior team members as you advance.

Requirements:

• Proven Track Record: 3+ years in outside sales, ideally in industrial equipment, instrumentation, or B2B technical sales. Demonstrated success in hitting targets (provide examples in your application).
• Hungry and Driven Mindset: You're self-motivated, resilient to rejection, and obsessed with winning. We want someone who views sales as a strategic battle - psychologically attuned to customer needs, with the grit to push through obstacles.
• Challenger Sales Expertise: Skilled in consultative selling; you don't just pitch products - you uncover hidden problems, educate clients, and tailor solutions that create massive value. Technical aptitude (e.g., understanding of calibration/test equipment) is a plus; we'll train the rest.
• Travel Readiness: Valid driver's license, passport, and enthusiasm for road warrior life. Comfortable with 50-70% travel for in-person visits; remote work flexibility when not in the field.
• Career-Oriented: Ambitious with a desire for rapid advancement, e.g., into sales leadership or business development. Bachelor's degree preferred but not required if you've got the results to back it up.
• Soft Skills: Excellent communication, negotiation, and problem-solving abilities. Tech-savvy (CRM, MS Office, etc.) and adaptable in fast-paced environments.

What We Offer:

• Competitive Compensation: Base + uncapped commissions, performance bonuses, and equity potential for stars.
• Career Growth: Clear advancement paths - top performers move up quickly (e.g., to Sales Director in 2-36 years). We invest in training and mentorship.
• Culture: High-impact environment where execution wins. Work with a lean, strategic team focused on leverage points like customer innovation and market dominance - no bureaucracy, just results.

If you're a high-IQ hustler who sees sales as a system for outsized impact, apply now. Send your resume and a brief note on your biggest sales win (and why it succeeded). We're brutally selective - only the hungry need to apply. No excuses; just results.

Why BHD?

Be a part something innovative and growing!

We are proud leaders within our industry and continue to drive success. We have seen revenue growth year after year while also being established for over 30 years in the industry.

Benefit from our benefits!

We enroll our employees in an extensive medical benefits package. We also offer competitive compensation, vacation days, recognition programs, incentive packages and many more perks!

Succeed as a Team!

Our commission structure promotes an inclusive sales team environment. We all have invested interest in seeing each other succeed and are committed to do so.

Never Stop Growing!

Our product offerings offer an extensive opportunity to continue to learn. You will have routine product information sessions available and a knowledgeable sales department to support you. We are proud of our history of quick career progression for our top achievers and are committed to see our people succeed and grow.

Enjoy Where You Work!

We built a beautiful state-of-the-art office where you will be proud to work. Enjoy free parking, an open-concept environment, industry resources at your fingertips and visibility into our calibration, sales, and rentals departments.

BHD Instrumentation is a growing company that sells, services and rents professional test equipment from leading manufacturers. BHD has been in business for over 30 years and is the leading supplier to industrial clients in all market segments.