National Director, Communications for Career Sales Force

RBC; Toronto; On-site; CAD 100,000 - 140,000; Full time

Job summary

A leading Canadian bank is seeking a National Director, Communications for Career Sales Force in Toronto. This role involves providing national leadership in the planning and execution of communication and marketing strategies that enhance company reputation and drive employee engagement. Ideal candidates will have proven leadership experience, strong writing skills, and knowledge of communications tools. This is a full-time role with a progressive team offering dynamic opportunities to make a lasting impact.

Benefits

Ability to make a difference

Work in a dynamic team

Opportunities for challenging work

Qualifications

• Proven experience developing and executing communication and change management strategies for senior executive stakeholders.
• Strong knowledge of internal and external communications tools and best practices.
• Bilingual in English and French is a plus.

Responsibilities

• Establish and execute communications plans and strategies.
• Identify communication audiences and develop plans accordingly.
• Manage national communication objectives and promotional policies.
• Cultivate positive media relations plans.

Skills

Expert writing

Strong knowledge of communications tools

Crisis Management

Decision Making

Job description

Job Description

As National Director, Communications for Career Sales Force you will provide national leadership, planning and execution of communication and marketing strategies and programs to enhance the reputation and corporate image of RBC, drive employee engagement and support the business objectives and strategic priorities of Career Sales across all four businesses (MS, IRP, FP, and Group Advantage). You will support the SVP CSF and Executive leadership team and CSF National Office for all communications strategies and deliverables. You will partner with Corporate Communications and Government Relations to ensure that sensitive public issues are handled in an effective manner.

What will you do?

• Establish and execute short‑ and long‑term communications and change plans and strategies hinged on best practices, to further CSF’s business priorities, drive employee engagement, and sustain public goodwill for RBC.
• Identifies main communication audiences (internal and external) and determines the best way to communicate information to them and develop and implement a communication plan.
• Draft speeches for the SVP and Executive team and support the development of speaking notes for national office leaders speaking at internal and external events.
• Manage the national CSF communication objectives, promotional policies and needs of RBC across CSF and its four businesses nationally to develop communication strategies that will enhance employee engagement, further business performance and positively influence public opinion or promote ideas, thought leadership or demonstrate RBC as a purpose‑driven organization.
• Handles more complex media relations issues, e.g., media tour/visits, supervise and organize round‑table discussions.
• Directs activities of external agencies, proactively engages corporate communications to develop regional activities that support national strategies.
• Proactively develops positive media relations plans to drive awareness of key initiatives, including donations, thought leadership, unique RBC hosted events.
• Cultivates a feeling of energy, excitement and optimism in the team.

What do you need to succeed?

Must have:

• Proven experience developing and executing communication and change management strategies for senior executive stakeholders.
• Expert writing and change management skills.
• Strong knowledge of internal (RBC) and external communications tools and best practices (including social media).

Nice to have:

• Bilingual in English and French.
• Deep knowledge of RBC (key contacts and working relationships).
• Understanding of RBC’s Career Sales Force business.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high‑performing team.
• Opportunities to do challenging work.

Crisis Management, Decision Making, Industry Knowledge, Internal Communications, Knowledge Organization, Long Term Planning, Multi‑Level Communication, Oral Communications, Organizational Communications, Organizational Savvy and Politics

Additional Job Details

Address: ROYAL BANK PLAZA, 200 BAY ST:TORONTO

City: Toronto

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: PERSONAL & COMMERCIAL BANKING

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-12-05

Application Deadline: 2025-12-20

Note

Applications will be accepted until 11:59 PM on the day prior to the application deadline date above.

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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