Mgr, Content Design & Practice

Rogers Communications; Halifax; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading telecommunications company is seeking a Manager for Content Design & Practice in Halifax. In this role, you will lead a team to develop user-centered digital content for various platforms. Ideal candidates should have a Bachelor's degree and at least 2 years of relevant experience, with strong analytical and collaborative skills. The position offers competitive salary, benefits, and growth opportunities.

Benefits

Competitive salary & annual bonus

Health and dental benefits

Pension plan and stock matching programs

Paid time off for volunteering

Growth and development opportunities

Wellness programs

Qualifications

• 2+ years of experience in digital content design or similar role.
• Proven ability to produce engaging content across multiple digital platforms.
• Strong writing, editing, and communication skills with attention to detail.

Responsibilities

• Manage a team of Digital Content Designers to ensure quality content delivery.
• Lead content strategy and ensure alignment with brand objectives.
• Utilize analytics to assess content performance and make improvements.

Skills

Content Management

Analytical Skills

Team Collaboration

Creative Problem-Solving

User-Centered Design

Education

Bachelor's degree in Marketing, Communications, Journalism, Design, or related field

Tools

Google Analytics

Adobe Creative Suite

CMS

Jira

Figma

Job description

Overview

Mgr, Content Design & Practice role at Rogers Communications. Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. We support 30 million Canadians each month through managing a robust portfolio that champions leading-edge technology. We drive large-scale, complex, and high-visibility technology projects and programs that shape the future of technology in Canada and expand connectivity from coast to coast. If you are interested in being a part of this, consider applying for the following opportunity.

Location We are open to hire nationally.

Who We’re Looking For

Reporting to the Senior Manager, Digital Content, you will manage a team of Digital Content Designers and collaborate with marketing, product, UX, and digital analytics teams to produce user-centered content for customer-facing and internal digital platforms (websites and mobile applications). From concept to execution, your work will ensure that every piece of content reflects the Rogers brand, supports customer journeys, and achieves measurable outcomes. If you can build high-performing teams, are a creative problem-solver with a passion for storytelling and have an eye for detail, this role is for you.

What You’ll Do

• Content Strategy & Design: Grow the Digital Content practice through the development of guidelines, libraries and content patterns.
• Provide editorial oversight and strategic content direction for Digital Content Designers who craft and implement engaging, user-first digital content that aligns with Rogers’ business objectives and brand guidelines.
• Lead the Digital content strategy, design and produce content for a variety of platforms, including websites, mobile apps, chatbots and internal applications.
• Collaborate with cross-functional teams (marketing, UX, product, analytics) to develop content that supports user journeys and enhances customer experiences.

Content Creation & Optimization

Review, write, edit, and optimize content for clarity, consistency, and accessibility.

Ensure all content is SEO-friendly, accessible (AODA-compliant), and team members are aligned with UX best practices.

Support personalization efforts by working with the Personalization and Optimization team to create content variations for A/B testing, multivariate testing, and content experiments.

Support digital tools with AI capabilities by collaborating with developers on content prompts, few-shot training and the content strategy for source articles.

Use analytics insights and data-driven recommendations to continuously improve content relevance, engagement, and conversion rates.

Project Management & Collaboration

Manage content production timelines, ensuring content is delivered on time and to a high standard of quality.

Coordinate with external partners, including design agencies and freelancers, to scale content production as needed.

Maintain content calendars and schedules to ensure timely delivery for digital campaigns, product launches, and ongoing updates.

Performance Analysis & Reporting

Use tools like Google Analytics, Adobe Analytics, and CMS dashboards to track content performance and engagement.

Create performance reports and present actionable insights to stakeholders, offering recommendations for content improvements.

Innovation & Continuous Improvement

Stay up to date on digital content trends, emerging platforms, and industry best practices.

Test new content formats, interactive experiences, and visual storytelling methods to ensure Rogers’ content remains fresh, relevant, and impactful.

What You Bring

• Proficiency in content management systems (CMS) and work management tools (Jira, Trello, Asana, etc.).
• Hands-on experience with analytics tools (Google Analytics, Adobe Analytics) to measure and optimize content performance.
• Experience with design software (Adobe Creative Suite, Figma, or similar) to collaborate with UX designers on visual content development.
• Bachelor’s degree in Marketing, Communications, Journalism, Design, or a related field.
• 2+ years of experience as a digital content designer, content strategist, UX writer, or similar role.
• Retail & Telecommunications experience is an asset, with understanding of eCommerce and service journey analytics considered a bonus.
• Proven ability to create content that is clear, engaging, and on-brand across multiple digital platforms.
• Knowledge of SEO best practices and accessibility standards (AODA compliance).
• Strong writing, editing, and communication skills with a passion for delivering excellent user experiences.
• Ability to manage multiple projects with tight deadlines in a fast-paced, dynamic environment.
• A creative mindset with a problem-solving approach to content design.
• Strong interpersonal skills with the ability to build relationships and collaborate with cross-functional teams.
• Attention to detail and a commitment to continuous improvement.

What’s in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. You’ll have access to resources, growth opportunities, discounts, and perks, including :

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs
• Discounts on Rogers Services and events
• Paid time off for volunteering
• Company matching contributions to charities you support
• Growth & Development Opportunities
• My Path self-driven career development program
• Rogers First priority in applying to internal roles of interest
• Wellness Programs
• Homewood employee & family assistance program
• Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
• Low or no-cost fitness membership with access to virtual classes
• Our commitment to the environment and diversity
• Work for an organization committed to environmental protection
• Strong commitment to diversity and inclusion with employee resource groups

Schedule : Full time | Shift : Day | Location : 1 Mount Pleasant (083), Toronto, ON | Travel : Up to 10%

Posting Category / Function : Technology & Information Technology

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Posting Notes Technology