Media Planner, Paid Social

Lenovo; Morrisville; Hybrid; CAD 116,000 - 152,000; Full time

Job summary

A leading global technology company is seeking a Paid Social Media Planner to drive strategic paid campaigns. This role involves developing media strategies, managing budgets, and leveraging analytics for customer acquisition and brand growth. Candidates should have 3-5 years in paid social media and relevant marketing education, with a salary range of $85k-110k. It's an opportunity to innovate within a fast-paced environment.

Qualifications

• 3-5 years of experience in paid social media planning, media buying, or strategy.
• Strong analytical skills using data to inform media strategy.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop paid social strategies across platforms.
• Translate marketing goals into actionable media plans.
• Conduct audience segmentation and budget forecasting.

Skills

Paid Social Media Planning

Data-driven Strategies

Audience Segmentation

Budget Management

Education

Bachelor’s degree in Marketing or related field

Tools

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Job description

United States of America - North Carolina - Morrisville

Overview

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

The Global Media COE (Center of Excellence) team at Lenovo is looking to accelerate Lenovo into an innovative marketer by building an in-house/agency hybrid model in all geos. As part of this goal, the NA Marketing team is building an in-house media team to manage media planning and strategy for North America Consumer and Commercial Marketing. The team is seeking a Media Planner for Paid Social to drive smart and effective media plans to support Lenovo’s Consumer and Commercial businesses. We’re looking for a results-driven Paid Social Media Planner to lead the strategy and planning of paid campaigns across social platforms. This individual will play a key role in driving customer acquisition, brand awareness, and revenue through paid media strategies that are performance-focused and data-driven.

Responsibilities

• Develop paid social strategies across platforms including Meta, TikTok, LinkedIn, Pinterest, X, and others.
• Translate marketing goals into actionable paid media plans with measurable KPI’s.
• Conduct audience segmentation, targeting, and budget forecasting.
• Build strong relationships with Lenovo’s key paid social media partners.
• Recommend media mix, budget allocations, and timing strategies for paid social campaigns.
• Present plans, rationale, and performance reports to internal stakeholders.
• Stay current on social media trends, technologies, and tools to inform planning and innovation.
• Drive testing roadmap to ensure we’re maintaining a test and learn strategy with new opportunities at the forefront.

Qualifications

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• 3-5 years of experience in paid social media planning, media buying, or paid social media strategy in the technology vertical.

Preferred Qualifications:

• Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads and similar platforms
• Strong analytical skills, with experience using data to inform media strategy and decision-making
• Strong understanding of funnel-based marketing, attribution, and analytics
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Excellent communication, presentation, and stakeholder management skills
• Experience working within a very large, fast-moving organization with many internal and external stakeholders is a bonus
• Exceptional analytical, problem solving, critical thinking and data visualization skills
• Strong project management skills, with the ability to manage budgets, resources, and timelines effectively

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

The base salary budgeted range for this position is $85k-110k. Individuals may also be considered for bonus and/or commission.

In compliance with Colorado's EPEWA, the expected application deadline for this position is February 10th, 2026. This applies to both external and internal candidates.

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Additional Locations: United States of America - North Carolina - Morrisville

If you require an accommodation to complete this application, please [e-mail]