Media Planner

Dentsu Aegis Network Ltd.; Toronto; On-site; CAD 50,000 - 55,000; Full time

Job summary

A leading media and advertising agency in Toronto seeks a Media Planner responsible for executing strategic communications planning. The ideal candidate has 1+ years of experience in media planning across multiple channels, strong organizational skills, and excellent communication abilities. You will engage with cross-functional teams to deliver effective media campaigns. Salary range is $50k-$55k with comprehensive benefits.

Benefits

Medical and dental benefits

Paid time off

RRSP contributions

Qualifications

• Minimum 1 year of media planning or buying experience across all channels.
• Hands-on experience with media planning and buying tools.
• Ability to manage multiple deliverables logically.

Responsibilities

• Support media planning and buying process for client accounts.
• Develop strategic communications plans to achieve campaign goals.
• Work with creative agency on brand management and marketing planning.

Skills

Media planning expertise

Strong MS Office skills

Excellent communication

Cross-functional team collaboration

Education

Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing

Tools

Media planning tools

Job description

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Media planner is the steward of the tactical communications planning process and provides mid-level strategic recommendations to the senior media team and / or clients. The Media Planner is expected to have strong working knowledge of the media landscape in Canada and experience using media planning and research tools. The Media Planner is expected to be an active participant on their client accounts and actively contribute ideas and insights to achieve goals and objectives.

Accountabilities :

Supports the media planning and buying process for assigned client accounts by translating client briefs into ideas and actions that expand communications planning influence.

Uses tools to develop strategic communications plans based on execution strategy, rationale and buy structure to deliver on campaign goals.

Works closely with creative agency in developing a holistic brand management and marketing planning process, including new product development, positioning concepts, segmentation, creative execution, message distribution, measurement, and optimization.

Supports the recommendations of the deliver buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency.

Assists with preparing reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.

Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of media plans.

Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals.

Qualifications :

Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.

A minimum 1 year of media planning and / or buying experience focused on All Channels – Video, Display, Social, Programmatic, Broadcast, Print & Out of Home, Etc.

Knowledge and hands-on experience with media planning and buying tools.

Strong to advanced level MS Office skills : Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.

Excellent written and verbal communication skills.

Must be able to work with cross functional teams and multiple stakeholders.

Aptitude for priority management where it concerns managing multiple deliverables / work streams.

Ability to organize ideas and present back information logically and sequentially.

Additional information

The salary range for this position is$50k-$55k. Actual salary within thesalary range will be based on avariety of factors including relevantexperience, knowledge, and skills.A range of medical, dental, RRSP,paid time off, and / or other benefitsalso are available to all permanentemployees.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process

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