Media Buyer Direct Digital

Publicis Groupe Holdings B.V; Remote; CAD 45,000 - 50,000; Full time

Job summary

A leading advertising firm in Toronto seeks a Digital Investment Specialist responsible for executing media investments for clients. This role involves transforming approved strategies into tactical buys, working with various teams for optimal execution, and coordinating with vendors. Ideal candidates will have strong analytical skills, technical knowledge in media, and the ability to negotiate effectively. The position offers a salary range of $45k - $50k annually, with additional benefits for remote work and personal development.

Benefits

Work Your World program

Extended long weekends

Wellness & Tech benefits

Birthday leave

Learning & Development opportunities

Qualifications

• Strong analytical and organizational skills.
• Effective written and verbal communication abilities.
• Advanced technical knowledge in the advertising and media industry.

Responsibilities

• Execute digital media investment for specific clients.
• Transform client approved strategies into tactical buys.
• Coordinate with vendors to launch and report digital buys.
• Negotiate with media vendors for cost-effective delivery.

Skills

Strong analytical skills

Organizational skills

Effective communication

Technical knowledge in advertising

Tools

Prisma

Job description

Overview

As the Digital Investment Specialist, you will execute digital media investment for a specific roster of clients. You will transform client approved strategies into tactical digital media buys with adherence to brand safety, brand suitability, and quality parameters that enable the achievement of client specific cost guarantees.

Responsibilities

On a day-to-day basis you will work with client planning and strategy teams to transform client approved media strategies into tactical media buys, execute buys through Prisma, manage delivery and provide data for post reporting. You will work with ad operations and media operations to ensure all available integrations and automation is employed and the buying principles, investment allocation and cost guarantees are met on each campaign.

Digital Investment Specialist/Buyer Responsibilities and Duties

• Know the buying parameters of each client you are assigned
• Be familiar with any client specific verification technology
• Ensure monthly vendor level media forecasts are completed on time and accurately
• Develop and oversee digital media buying guides for each client
• Assist in digital media evaluations with strategy and planning teams
• Coordinate with digital media vendors to launch, report and post digital media buys
• Manage contracts/ insertion orders
• Input Digital media buys in Prisma/DDS
• Actualize media spending Assist with financials Clearing of invoice

Qualifications

• The ideal candidate possesses strong analytical and organizational skills, effective written and verbal communication abilities, advanced technical knowledge in the advertising and media industry.
• The Digital Investment Buyer negotiates with media vendors to secure the most cost-effective delivery of objectives; balancing price with quality factors.
• The negotiation is reflective of the strategy & brand requirements of approved campaigns in a team environment.

What we Offer

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
• Extended long weekends throughout the year with an additional day off each long weekend
• Wellness & Tech benefits to support what’s most important to you
• Birthday leave
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
• Local and Global Mobility within the Publicis Groupe network

Additional information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary

Transparency matters to us. The salary range for this position is $45k -50k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom; however, only those candidates selected for an interview will be contacted.