Marketing Manager - Strategy & Growth

Maple Brook Investments; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A Canadian investment firm is seeking a Marketing Manager to lead and optimize their marketing efforts for a subsidiary. This role offers the opportunity to develop strategic marketing plans, manage advertising campaigns, and analyze data for informed decision-making. The ideal candidate should have a Bachelor's degree in Marketing or Business, over 5 years of experience, and be proficient with marketing automation and analytics tools. The position offers a hybrid working model based in Toronto.

Qualifications

• 5+ years of progressive marketing experience.
• Proven experience managing digital & traditional marketing campaigns.
• Ability to work independently and collaboratively within a team.

Responsibilities

• Develop and implement a robust marketing strategy.
• Manage and refine the marketing technology stack.
• Conduct market research and analyze marketing performance data.

Skills

Strategic Vision

Proficiency with marketing analytics

Ability to manage multiple priorities

Entrepreneurial mindset

Strong written and verbal communication skills

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Marketing automation tools

CRMs

Meta Ads

Google Ads

TikTok Ads

Job description

Maple Brook is a Canadian-owned and operated investment firm that focuses on the express external car wash market. Entrepreneurial at heart, Maple Brook is growing quickly and aims to become the largest and best-operated car wash company in Canada. The company benefits from the support of seasoned real estate and private investment professionals with a strong track record of success. Maple Brook prioritizes corporate culture and invests in the development of its team members.

Revive Car Wash, a subsidiary of Maple Brook, is a fast-growing regional chain of premium express tunnel car washes that is disrupting the car wash industry through innovation, technology, and sustainability. Working under the Revive Car Wash brand, the Marketing Manager will be responsible for ensuring marketing efforts are efficient, data-driven, and aligned with business goals through strategic planning, process optimization, and technology management. The successful candidate will enjoy the unique experience of being involved in all aspects of Revive’s marketing operations and taking ownership of marketing ideas from concept to execution.

Location: Mid-town Toronto (Yonge and St. Clair)

Work Type: Hybrid (in-office 3x / week)

Reports To: Director of Marketing and Finance

Responsibilities

Strategic Leadership

• Develop and implement a robust marketing strategy focused on growing and enhancing market share in the car wash sector
• Refine the existing marketing playbook for launching new locations and entering new geographic markets
• Identify and effectively leverage key customer profiles and needs, industry trends, and Revive’s competitive positioning
• Manage and refine the marketing technology stack (e.g., CRM, marketing automation platforms, CMS)
• Marketing agency and vendor relationship management

Customer Acquisition & Retention

• Technical build-out and refinement of all paid digital marketing campaigns – Google & Meta paid ads
• Iterative creative testing and copy refinement through data-based approaches to optimize market growth and achieve core KPI metrics
• SMS and email marketing to nurture customers and improve loyalty
• Search engine optimization
• Social media presence and organic media management to foster customer engagement and retention (posts, stories, blogs)
• Source and manage influencer, ambassador, and partnership programs to drive market growth and brand recognition
• Ideate and execute on traditional marketing campaigns – radio, print, mail, events
• Manage and refine referral and loyalty programs

Data-Driven Decision Making

• Conduct primary and secondary market research and analysis to identify customer profiles and needs, industry trends, and the competitive landscape
• Analyze marketing campaign performance data, generate reports for stakeholders, and provide data-driven insights and recommendations for improvement
• Assist with the development and management of the marketing budget, including tracking actual spend vs budget and optimizing return on marketing spend

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of progressive marketing experience
• Strategic Vision: Ability to develop long-term strategies while executing tactical plans
• Proven experience ideating, launching, and managing digital & traditional marketing campaigns from start to finish
• Proficiency with marketing analytics, KPI tracking, and performance optimization
• Customer-Centric: Deep understanding of customer needs and behaviors
• Technical proficiency with marketing automation tools, CRMs, and other marketing technologies
• Ability to manage multiple priorities, projects, and timelines
• Entrepreneurial mindset and budget management skills
• Strong written and verbal communication skills
• Ability to work independently and collaboratively within a team
• Experience working with Meta Ads, Google Ads and TikTok Ads