Marketing Manager - EdTech Growth Leader (Hybrid, Waterloo)

BusPlanner; Southwestern Ontario; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading provider of student transportation management software in Canada seeks a Marketing Manager to lead integrated marketing efforts across digital and traditional channels. The role involves managing a multidisciplinary team, overseeing the brand's digital presence, and executing performance marketing strategies. Ideal candidates have 3 to 5 years of experience in marketing management, specifically in SaaS or B2B environments, alongside expertise in SEO and PPC campaigns.

Qualifications

• 3 to 5+ years of experience in marketing management, ideally within SaaS, edtech, or B2B.
• Proven experience with Google Analytics 4, SEO, and PPC campaign management.
• Strong project management skills and experience leading cross-functional teams.

Responsibilities

• Lead a team of marketing associates and oversee digital presence.
• Develop integrated marketing campaigns across digital and traditional channels.
• Use analytics to track KPIs and optimize campaigns.

Skills

Leadership

Digital Marketing

Data Analysis

SEO

PPC Management

Education

MSc in Business Analytics or Marketing Analytics

Tools

Google Analytics 4

HTML

Python

Job description

A leading provider of student transportation management software in Canada seeks a Marketing Manager to lead integrated marketing efforts across digital and traditional channels. The role involves managing a multidisciplinary team, overseeing the brand's digital presence, and executing performance marketing strategies. Ideal candidates have 3 to 5 years of experience in marketing management, specifically in SaaS or B2B environments, alongside expertise in SEO and PPC campaigns.