Marketing Manager

Northwestel Inc.; Whitehorse; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading telecommunications company in Whitehorse is seeking a Digital Marketing Manager to develop and implement digital campaigns, manage related projects, and drive customer engagement. The ideal candidate will have a strong background in digital marketing, analytical skills, and the ability to work collaboratively with cross-functional teams. This role offers competitive compensation and is integral to company growth in the North.

Benefits

Competitive compensation and benefits package

Opportunity to lead transformative projects

Collaborative work environment

Qualifications

• Minimum of three years experience on a digital-first team.
• Strong interpersonal skills, ability to foster teams.
• Excellent written and verbal communication skills.

Responsibilities

• Lead the development of digital marketing campaigns.
• Collaborate to bring engaging digital campaigns to life.
• Conduct campaign results analysis using digital analytics tools.

Skills

Digital Marketing

Analytical Skills

Communication

Management of email campaigns

Content Management Systems

Education

Degree in Marketing, Commerce, Design or Web Development

Tools

Google Analytics

SEMrush

MS Dynamics 365

Job description

The Digital Marketing Manager works in a team to develop and implement various digital channels and campaigns, including the nwtel.ca website, email marketing, digital advertising and social media. This position works as part of a marketing and communications team to engage northerners and support customer and business growth targets.

The Marketing Manager will lead the development, implementation and analysis of end-to-end customer journeys and digital marketing campaigns that engage prospective and current customers for Northwestel products and services. They will also work to support key brand initiatives across multiple digital channels.

This position will work cross-functionally with partners throughout the organization including Product Management, Marketing Communications, and Sales/Support Channels. The Marketing Manager will be passionate about learning, trying new things, and delivering against results. They will possess strong interpersonal, analytical, strategic thinking and tactical skills.

Employment Equity

Northwestel values diversity in the workplace and is committed to the goals of Employment Equity. We strive to achieve a skilled workforce that is representative of the population we serve, and as a Northern company, we are committed to the employment and career development of our Indigenous peoples. Candidates must clearly indicate on their application if they are First Nation, Inuit, or Métis; a woman; a person with a disability; or a visible minority, if they wish to receive hiring preference.

Specific Accountabilities

• Campaign Ideation: Interpret marketing and customer data to identify opportunities to grow Northwestel product market share

• Actively contribute to the overall content marketing planning cycle and projects

• Create compelling and strategic marketing presentations to drive buy-in and alignment across key campaign stakeholders Campaign Execution: including use of SEM/SEO, work cross-functionally with Offer and Pricing, Customer Intelligence,

• Work collaboratively to bring engaging digital-first campaigns to life

• Campaign Analysis: weekly, ad hoc and post mortem campaign results analysis using digital analytics tools

• In-Market Analysis: site visits (or equivalent) to the various channels to monitor program implementation

Knowledge and Skills Required

• This position requires a relevant degree (such as marketing, commerce, design or web Development) combined with a minimum of three years experience on a digital-first team.

• Experience in working in a primarily a digital marketing channel environment.

• Strong analytical skills including the ability to quantify and analyze customer data and financial results.

• Solid interpersonal skills, the ability to build and foster teams and deliver against a common objective.

• Excellent communication both written and verbal.

• Strong sense of autonomy and initiative.

• Highly organized and detail oriented, with the ability to manage multiple projects simultaneously.

• Keen interest in communications technology (including Internet and Video), and the flexibility to respond to rapid changes in the market.

• Advanced skills in content management systems like Drupal, Email Marketing platforms like MS Dynamics 365

• Knowledge in Google Analytics, SEMrush and other similar digital marketing analytical tools.

• As part of the recruitment process for this position, candidates may be required to take pre-employment tests and/or complete work simulation exercise to assess job fit.

Why Join Northwestel?

• Be part of a company that connects communities across the North.

• Lead transformative projects that shape the future of telecommunications.

• Work with a passionate, skilled, and collaborative team.

• Competitive compensation and benefits package.

As a safety conscious COR™ Certified organization, we have an established and comprehensive safety program. We expect all employees to participate in our organizational health and safety programs, adhering to all safe work procedures focused on continuous improvement.

Experience

Preferred

• 2 year(s): Management of email campaigns using email marketing platforms

Skills

Required

• Office 365

• Content Management Systems

• Digital Marketing

• Communication

Preferred

• Software Testing

• Marketing

• Drupal

• Social Media

• Problem-Solving

• Critical Thinking

Behaviors

Preferred

• Innovative: Consistently introduces new ideas and demonstrates original thinking

• Loyal: Shows firm and constant support to a cause

• Thought Provoking: Capable of making others think deeply on a subject

• Dedicated: Devoted to a task or purpose with loyalty or integrity

• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

• Team Player: Works well as a member of a group

• Leader: Inspires teammates to follow them

Motivations

Preferred

• Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals

• Peer Recognition: Inspired to perform well by the praise of coworkers

• Growth Opportunities: Inspired to perform well by the chance to take on more responsibility

• Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization