Marketing Manager

WeirFoulds LLP; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading Toronto law firm is seeking a Marketing Manager to drive marketing and events initiatives, oversee a team of Events Specialists, and collaborate with senior leadership. The ideal candidate will have a university degree in Marketing or Business, 3-5 years of experience, and exceptional organizational skills. This full-time role operates under a hybrid work model, requiring in-office work at least three days a week.

Benefits

Inclusive work environment

Flexible hours

Qualifications

• Minimum 3-5 years of progressive marketing and events management experience.
• Experience in a supervisory or team leadership role, preferably in a law firm.
• Ability to manage competing priorities and diverse stakeholders.

Responsibilities

• Lead and manage a team of Events Specialists.
• Oversee internal and external events and programs.
• Collaborate with Business Development Managers and Communications team.

Skills

Team leadership

Project management

Communication skills

Creativity

Education

University degree in Marketing or Business

Tools

InterAction (CRM)

MS Office 365

Kofax Power PDF / Adobe

Job description

WeirFoulds LLP is seeking a dynamic, client-focused, and team-oriented Marketing Manager to drive our firm’s marketing and events initiatives. You will be a pivotal connector between marketing strategy and business development to amplify client facing programs and deliver meaningful experiences. If you are energized by turning vision into action and are ready to make a bold impact at a leading Toronto law-firm, this is your opportunity to execute creative marketing initiatives, collaborate with senior leadership, and advance our brand strategy.

Job Summary

Reporting directly to the Chief Client Officer (CCO), the Marketing Manager will be at the forefront of driving impactful experiences that reflect our firm’s reputation for excellence. This role encompasses overseeing a team of two Events Specialists and delivering exceptional execution across all internal and external events and programs. As a strategic partner to Business Development Managers, Directors, and Communications teams, the Marketing Manager will provide support to active internal committees and oversee CRM management. Working closely with the CCO, this position also plays a unique role in managing the firm\'s dynamic sports tickets portfolio, ensuring thoughtful alignment with broader business objectives and maximizing client engagement goals.

This role requires an experienced marketing professional with exceptional organizational skills, a proven ability to work cross-functionally, and a hands-on approach. The successful candidate will bring a demonstrated track record of marketing and events experience, along with the ability to manage competing priorities and a high level of professionalism, creativity, and initiative.

This is a full-time, permanent opportunity – Monday to Friday, 9:00 a.m. to 5:00 p.m. We are currently operating under a hybrid work model, and the successful candidate will be required to work in the office a minimum of three (3) days per week. However, due to the nature of the role, some flexibility will be required both in working hours and in-office workdays.

Key Duties and Responsibilities

1. 1 - Events Team Management & Leadership
   1. Lead and coach a team of two Events Specialists, providing guidance, performance management, and professional development.
   2. Oversee major external conferences, industry sponsorships and event planning, execution, and post-event evaluation in conjunction with Business Development leads.
   3. Manage the execution of internal firm events and programs, social events, and milestone celebrations.
   4. Ensure consistent excellence in event delivery through quality control processes and team coordination.
   5. Develop and implement event management best practices, standards, and procedures.
   6. Allocate resources and manage event budgets across multiple simultaneous projects.
2. 2 - Internal Committee Support
   1. Serve as primary marketing liaison for internal committees including Equity, Diversity & Inclusion (EDI), among others.
   2. Attend all committee meetings and translate strategic initiatives into actionable marketing and events plans.
   3. Direct Events Specialists to deliver high-quality deliverables aligned with committee requirements and timelines.
   4. Support committee goals through targeted event programming, communications, and engagement strategies.
   5. Ensure all committee events reflect the firm\'s values and professional standards at every touchpoint.
3. 3 - Cross-Functional Collaboration
   1. Collaborate closely with Business Development Managers and Directors to deliver client-facing events and relationship-building initiatives that drive firm growth.
   2. Partner with Communications team on integrated marketing campaigns and event promotion to amplify visibility and engagement.
   3. Collaborate daily with the Business Development team on pitch support, client entertainment, and business development events.
   4. Champion brand consistency across all events, marketing materials, and client touchpoints.
   5. Monitor, triage, and respond to incoming requests through departmental mailboxes for events and marketing initiatives, ensuring efficient prioritization and delivery.
   6. Oversee CRM systems and processes.
   7. Support firm’s annual holiday client gift program.
   8. Other duties, as assigned.

Job Requirements, Skills and Qualifications

• A university degree in Marketing, Business, or a related discipline is required.
• Minimum 3-5 years of progressive marketing and events management experience, including experience in a supervisory or team leadership role, preferably in a law firm or professional services environment.
• Knowledge of Marketing best practices and brand / content alignment, preferably within professional services.
• Experience developing and implementing strategic marketing plans.
• Project management, time management and organizational skills with the ability to manage competing priorities and diverse stakeholders.
• Communication skills, including the ability to write business correspondence, pitches, proposals, and reports, and the ability to speak with a diverse range of internal and external stakeholders.
• Possesses sound judgment, professionalism, responsiveness, attention to detail, creativity and a strong commitment to client service.
• A collaborative self-starter who proactively engages with stakeholders.
• Hands-on work ethic. Able to both “lead and do”.
• Experience with InterAction (CRM) and Vuture is considered an asset.
• Proficient with MS Office 365 (Word, Excel, Outlook, PowerPoint, Teams).
• Proficient with PDF software (Kofax Power PDF / Adobe).
• Knowledge of the competitive landscape in the legal industry would be an asset.
• Willingness to work flexible hours as required.

Candidates who meet the above qualifications are asked to apply online with a copy of their cover letter and resume attached (preferably together in one PDF).

WeirFoulds welcomes applications from all qualified candidates. We recognize the need to demonstrate equity, diversity and inclusion in everything we do, and are committed to providing an inclusive work environment composed of people with diverse perspectives, backgrounds, identities and cultures.

Accommodations in accordance with applicable laws are available for applicants with disabilities. If you require an accommodation at any time during the recruitment process, please contact our Human Resources Team at [e-mail].

We thank all candidates for their interest; however, only those selected for further consideration will be contacted.

WeirFoulds LLP is an equal opportunity employer. We value diversity and inclusion in the workplace.