Marketing Lead

emergiTEL Inc.; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading recruitment and HR solutions firm is seeking a Marketing Lead to drive marketing strategies across Canada, the US, and the UAE. This high-impact role involves overseeing all digital marketing initiatives, content creation, and employer branding efforts. Ideal candidates should have a strong marketing background, especially within B2B industries, and a knack for analytics to inform strategy.

Benefits

Direct collaboration with CEO

Freedom to shape marketing function

Purpose-driven work culture

Qualifications

• 5+ years of marketing experience, preferably in B2B or recruitment.
• Familiarity with marketing automation tools and LinkedIn content strategy.
• Strong written and verbal communication skills.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Lead all aspects of digital marketing and content creation.
• Manage and grow the company's social media presence.

Skills

Content Creation

Campaign Management

Brand Storytelling

Analytical Mindset

Social Media Strategy

Tools

trakwork

HubSpot

Canva

Google Analytics

Job description

Job Title: Marketing Lead (Full-Time)
Location: Hybrid – Toronto, Canada (Remote flexibility available)
Reports To: CEO

About emergiTEL

Founded in 2006, emergiTEL is a leading Recruitment and HR Solutions firm that partners with top organizations in Canada and the US across industries such as IT, Telecom, Healthcare, Banking, and Management Consulting. We’ve built our brand on trust, diversity, and delivering quality talent using innovative technology-driven processes.

With 19+ years of success, we are expanding our brand across borders and industry verticals—and we’re looking for a self-driven, innovative Marketing Lead who can take ownership of all marketing functions and help us scale.

Role Summary

As the Marketing Lead, you will be the sole architect of emergiTEL’s marketing engine. This is a high-impact, full-spectrum role ideal for a hands-on, creative, and analytically-minded individual who thrives in a fast-paced entrepreneurial environment. You’ll lead all aspects of digital marketing, content strategy, employer branding, campaign management, and marketing automation—including owning our marketing tools like trakwork and enhancing our digital presence (especially on LinkedIn).

You will collaborate closely with the CEO and Sales leaders to ensure marketing efforts align with our business objectives and contribute directly to pipeline growth, brand visibility, and candidate/client engagement.

Key Responsibilities

1. Strategy & Branding

• Develop and execute a comprehensive marketing strategy aligned with emergiTEL’s growth goals in Canada, US, and UAE.

• Strengthen employer branding to attract top talent and clients through compelling storytelling.

• Craft positioning and messaging frameworks for emergiTEL’s various business lines including Staffing, EOR, and Trakwork automation.

2. Content Creation & Campaigns

• Plan, write, and publish high-impact LinkedIn content, blogs, email campaigns, newsletters, and case studies that highlight industry insights, recruitment best practices, and success stories.

• Develop targeted marketing campaigns to support sales, recruitment drives, and new market entries.

• Coordinate visual content and creative assets with design contractors or platforms (e.g., Canva, Figma).

3. Digital Marketing & Automation

• Own and operate trakwork and other martech tools to automate marketing tasks (email drips, nurturing flows, job marketing).

• Optimize website and landing pages for SEO, conversions, and lead generation.

• Track and analyze performance metrics (engagement, leads, bounce rate, etc.) to continuously improve effectiveness.

4. Sales & Business Development Support

• Create customized marketing assets to support sales proposals, RFPs, client pitches, and industry presentations.

• Collaborate with Sales and Account Managers to deliver industry-specific insights and campaigns for verticals like IT, Telecom, Healthcare, and GRC.

5. Social Media & Events

• Manage and grow emergiTEL’s social media presence with a special focus on LinkedIn.

• Promote emergiTEL’s thought leadership through speaker events, webinars, client panels, and DEI-related conferences.

• Monitor competitor and industry activity to ensure emergiTEL stays ahead in visibility and positioning.

Required Skills and Qualifications

• 5+ years of marketing experience (preferably in B2B, recruitment, or tech/service sectors).

• Proven experience in content creation, campaign management, and brand storytelling.

• Familiarity with marketing automation tools (ideally trakwork, HubSpot, or equivalent).

• Strong command of LinkedIn content strategy, including personal and company page branding.

• Excellent written and verbal communication skills.

• Analytical mindset—comfortable using data to make marketing decisions.

• Self-motivated, resourceful, and comfortable being a one-person marketing team.

• Basic design skills (Canva, Adobe, etc.) and familiarity with SEO and Google Analytics is a plus.

Nice to Have

• Experience working in the staffing/recruitment industry.

• Exposure to international markets and employer branding.

• Understanding of DEI marketing and inclusive messaging.

What You’ll Get

• Direct collaboration with the CEO and visibility across the company.

• Freedom to shape and lead the entire marketing function.

• The opportunity to build and scale a marketing strategy from the ground up.

• A purpose-driven work culture that values diversity, innovation, and people-first thinking.

How to Apply

If you're a high-performing marketer ready to take full ownership of strategy and execution, and want to build something meaningful in a growing company—we want to hear from you.

Please apply via our website or at [e-mail] with your resume and a brief cover letter (or video) showing us how your skills and experience make you the ideal fit for emergiTEL.