Marketing Lead

Promote Project; Canada; Remote; CAD 37,000 - 60,000; Full time

Job summary

Join a forward-thinking company as a Marketing Lead, where you will craft innovative marketing strategies that resonate with diverse audiences. This role is perfect for a creative and analytical individual passionate about blockchain technology. You'll develop marketing campaigns, analyze market trends, and enhance brand awareness while collaborating with cross-functional teams. Embrace the opportunity to work in a remote-first environment that values diversity and inclusivity, driving the mainstream adoption of Web3. If you are ready to make a significant impact in an evolving industry, this is the role for you!

Qualifications

• Extensive experience in marketing with a track record of successful campaigns.
• Strong understanding of digital marketing channels and analytics.

Responsibilities

• Develop and implement comprehensive marketing strategies for Flow Blockchain.
• Analyze market trends and position Flow effectively in the blockchain space.

Skills

Strategic Marketing Planning

Digital Marketing Channels

Analytical Skills

Communication Skills

Blockchain Knowledge

Cross-Functional Project Management

Tools

Analytics Tools

SEO Tools

PPC Platforms

Social Media Platforms

Job description

Flow is a layer one blockchain designed from the ground up as a platform for a new generation of Web3 apps, games, and the digital assets that power them. Flow is home today to millions of users and apps from top tier creators including Cryptoys, and Dapper Labs (NBA, NFL, Disney) as well as industry leaders such as Mattel (Barbie, Hot Wheels), LiveNation / Ticketmaster, and many more.

We are seeking a visionary Marketing Lead to elevate our brand and orchestrate marketing strategies that resonate with our diverse audiences, from developers to enterprise clients. This role is ideal for someone who is both creative and analytical, capable of crafting compelling narratives around the transformative potential of blockchain technology.

Marketing Lead

Location

Remote, USA Remote, Canada

Salary

37500 - 60000 a year (Canadian Dollars)

Description

What we will accomplish together:

• Develop Marketing Strategies: Create and implement comprehensive marketing strategies that enhance awareness of the Flow Blockchain and its benefits across various channels, including digital, social media, and events.
• Analyze Market Trends: Keep a pulse on the rapidly evolving blockchain industry, analyzing trends, competitors, and market dynamics to position Flow Foundation effectively.
• Drive Brand Awareness: Execute initiatives that boost Flow Foundation’s visibility and thought leadership in the blockchain space, ensuring our messaging resonates with both technical and non-technical stakeholders.
• Lead Campaigns: Design and manage impactful marketing campaigns from inception to completion, measuring effectiveness and adjusting strategies in real time to maximize results.
• Collaborate Across Teams: Work closely with product, engineering, and sales teams to ensure that marketing strategies are aligned with product capabilities and market needs.
• Measure and Optimize: Use metrics and analytics to track campaign performance and ROI, refining marketing tactics based on data insights.
• Content Development: Supervise the creation of engaging content that communicates the unique advantages of the Flow Blockchain, including use cases, benefits, and developer resources.
• Stakeholder Engagement: Engage with key community members, partners, and influencers to expand our reach and impact within the blockchain ecosystem.

About you:

• Extensive experience in marketing, with a proven track record in developing strategic marketing plans and executing successful campaigns.
• Profound understanding of digital marketing channels and techniques, including SEO, PPC, social media, and content marketing.
• Strong analytical skills, with experience using analytics tools to measure performance and make data-driven decisions.
• Excellent communication skills, capable of crafting and articulating clear, persuasive messages for a variety of audiences.
• Direct experience in the blockchain or fintech industries, with a solid understanding of the technologies and market trends.
• Demonstrated ability to work effectively in a fast-paced, innovative environment, adapting quickly to evolving priorities.
• Experience in managing cross-functional projects and teams, with a flair for driving consensus among diverse stakeholder groups.

Flow is a remote-first team of seasoned technologists dedicated to our mission of mainstream Web3 adoption. Founded in Vancouver, Canada, Flow’s team is now spread primarily across the US and Canada – with small presences in Europe, Asia, and the Middle East.

At Flow Foundation, we prioritize recruiting top talent and cultivating an empowering environment for our team. This entails fostering a workplace that is characterized by diversity, inclusivity, and open-mindedness. We enthusiastically welcome applicants from all walks of life, regardless of race, color, religion, sexual orientation, gender identity, national origin, or disability.

Job type:

Remote job

Tags

• design
• web3
• defi
• technical
• developer
• fintech
• lead
• content
• marketing
• analytics
• sales
• recruiting
• digital nomad