Marketing & Events Executive

Jonas Software; Toronto; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading software company based in Canada is looking for a Marketing & Events Executive to join their team. This full-time remote role involves developing marketing campaigns, managing events, and collaborating with product teams. The ideal candidate has a degree in Marketing and strong experience in digital marketing and event management. Join us to create innovative marketing solutions and enhance customer engagement.

Qualifications

• Proven experience in a marketing or events role, ideally within a SaaS or technology-driven company.
• Experience in digital marketing, content creation, and lead generation strategies.
• Exceptional project management skills with the ability to manage multiple campaigns and events simultaneously.

Responsibilities

• Develop and implement marketing campaigns to promote software products.
• Plan and execute virtual and in-person events.
• Create and manage content types focused on product value.

Skills

Digital marketing

Content creation

Event management

Strong communication

Project management

Education

Degree in Marketing or related field

Tools

HubSpot

Salesforce

Google Analytics

Job description

Overview

Marketing & Events Executive. This role is remote with UK time—full-time. Job requisition id R44653.

Xn Leisure is a leading provider of innovative leisure management software designed to help leisure centres, gyms, and wellness facilities streamline their operations and enhance customer engagement. Our product-driven approach keeps us at the forefront of the industry, and we’re committed to building user-centric solutions that deliver real value.

We are looking for a dynamic and proactive Marketing and Events Executive to join our marketing team. This role collaborates with the product team to communicate our software features and benefits, while also managing events that showcase our offerings.

Responsibilities

• Marketing Strategy & Execution
  • Develop and implement marketing campaigns to promote our software products
  • Collaborate with the product team to create content, including product launches, feature announcements, and educational materials
  • Develop and maintain a content calendar for distribution across channels (email, social media, website, etc.)
  • Conduct market research to understand trends, competitors, and customer needs, and translate insights into marketing strategies
  • Manage and optimise digital marketing channels, including SEO, PPC, and social media advertising
  • Monitor and report on the effectiveness of marketing activities with insights and recommendations
• Product Collaboration
  • Work with the product team to gain an in-depth understanding of new and existing features
  • Develop marketing materials such as product videos, brochures, and case studies that highlight product value
  • Conduct product training sessions for internal teams to ensure aligned messaging
• Event Management
  • Plan and execute virtual and in-person events (trade shows, product demos, webinars, customer appreciation events)
  • Manage event logistics from venue selection and vendor coordination to registration and follow-up communications
  • Create engaging event content that communicates benefits of our software and drives attendee engagement
  • Track and analyse event performance, providing reports and recommendations for improvement
• Content Creation & Management
  • Create and manage content types (blog posts, whitepapers, newsletters, case studies) focused on product value
  • Work with design and multimedia teams to produce visually appealing assets
  • Ensure brand consistency across marketing and event materials

Qualifications

• Proven experience in a marketing or events role, ideally within a SaaS or technology-driven company
• Degree or equivalent in Marketing, Communications, Business, or a related field
• Experience in digital marketing, content creation, and lead generation strategies
• Experience planning and executing both virtual and in-person events
• Ability to quickly learn and understand complex software products, translating features into client benefits
• Strong communication and interpersonal skills with cross-functional teams, especially product teams
• Exceptional project management skills with the ability to manage multiple campaigns and events simultaneously
• Familiarity with analytics tools (e.g., Google Analytics) and ability to measure and report on marketing performance
• Proficiency in marketing automation tools, CRM software (e.g., HubSpot, Salesforce; Zoho used), and event management platforms
• Innovative thinking and a creative approach to problem-solving and content development

Desirable Skills

• Familiarity with the leisure, wellness, or fitness industry
• Basic understanding of UX/UI principles to align marketing content with the product experience
• Experience with graphic design tools (e.g., Adobe Creative Suite) or video editing software

Character & Personal Qualities

• Fun and approachable: brings energy and can engage with team members, clients, and attendees professionally
• Dynamic and adaptable: thrives in a fast-paced environment and can juggle multiple projects
• Customer-focused: understands and meets customer needs and prioritises the customer experience
• Team-oriented: collaborates effectively and contributes to a positive team culture

Business Unit: Xn Leisure

About Jonas Software

Jonas Software is the leading provider of enterprise management software solutions across multiple industries and is part of the CSI group of companies. Jonas is headquartered in Canada with offices worldwide and is a 100% owned subsidiary of Constellation Software Inc.

Jonas Software is an Equal Opportunity Employer.

If you need accommodation for a disability at any stage of the application process or want more information on our accommodation policies, contact recruitment at [e-mail]

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