Marketing Data Analyst

Farber Group; Canada; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading debt solution provider is seeking a Marketing Data Analyst to enhance their Data & Analytics team. Key responsibilities include supporting marketing initiatives through data insights and optimization of tools like PowerBI and Google Analytics. Ideal candidates have 3–5 years of experience in analytics and strong SQL skills. Join a diverse team and contribute to a significant marketing transformation project.

Benefits

Hands-on experience with enterprise marketing platforms

Opportunity for career growth

Inclusive work culture

Qualifications

• 3–5 years of experience in a data analyst or marketing analytics role.
• Advanced knowledge of PowerBI, Google BigQuery, Looker Studio, GA4.
• Proficiency in SQL and experience with data transformation.

Responsibilities

• Deliver insights that drive data-informed decisions.
• Guide business strategy through analytics and data visualization.
• Support audience profiles and conduct funnel analysis.

Skills

Data analytics

Marketing analytics

Communication

SQL proficiency

Stakeholder management

Tools

PowerBI

Google BigQuery

Looker Studio Pro

Google Analytics 4

Campaign Manager 360

DV360

Job description

Company Information

Farber is one of Canada’s oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000+ Canadians get out of debt.

And now, we’re embarking on our next stage of transformation & significant growth. To do that, we are hiring experienced, enthusiastic, motivated, innovative, and client-centric team members to play critical roles in helping us reach our ambitious goals.

If this sounds exciting to you, come join us to better serve the growing number of Canadians who are in need of financial help

Position Summary

We’re seeking a highly motivated Marketing Data Analyst to join our Data & Analytics team, supporting both internal stakeholders and external agency partners. This role bridges the gap between our enterprise data strategy and the marketing organization, helping drive high-impact campaigns through clean data, efficient tooling, and actionable reporting.

As a key member of the Data team, you’ll play a critical role in ensuring proper data governance, architecture, and integration. You’ll also serve as the primary data partner to Marketing and external vendors, supporting and optimizing tools such as PowerBI, BigQuery, Looker Studio Pro, Campaign Manager 360, DV360, GA4/Analytics 360, and GTM 360

This is a great opportunity for someone with a strong analytical foundation who is eager to grow technical depth while gaining exposure to enterprise marketing platforms and cross-functional collaboration.

Accountabilities:

• Delivering insights that drive smarter, data-informed decisions
• Analytics and data visualization to guide business strategy and elevate marketing performance
• Support the creation and refinement of audience profiles, attribution tracking, and conduct funnel analysis to optimize marketing performance.
• Support data integration and reporting across: PowerBI, BigQuery, Looker Studio Pro, Google Analytics 4 / Analytics 360, GTM 360, Campaign Manager 360 / DV360
• Ensure data quality, governance, and consistency across tools and reports
• Collaborate to develop curated datasets for external agency use
• Lead reporting automation and optimize workflows
• Participate in vendor check-ins and help translate business needs into technical tasks
• Create planning/forecasting models and explain the implications of suggestions.

Required Skills & Experience

• 3–5 years of experience in a data analyst or marketing analytics role
• Advanced knowledge of: PowerBI, Google BigQuery, Looker Studio / Looker Studio Pro, GA4 / Google Analytics 360
• Proficiency in SQL and experience with data transformation and querying
• Understanding of digital marketing metrics, campaign tracking, and attribution
• Ability to communicate data insights clearly to non-technical stakeholders
• Experience supporting or working alongside marketing teams or agencies
• Comfortable juggling multiple stakeholders and working cross-functionally

Preferred Qualifications:

• Experience with other BI tools
• Experienced in building and consuming APIs using Python (nice to have)
• Exposure to data governance or security best practices
• Experience with tagging, UTM strategy, or conversion tracking setups
• Experience in marketing mix modelling (MMM) or predictive attribution
• Familiarity with Dynamics 365 Sale and Customer Insights
• Familiarity with GTM / GTM 360
• Familiarity with CM360 and DV360 (nice to have)

What You’ll Gain

Hands-on experience with enterprise marketing and data platforms

Exposure to data governance, architecture, and stakeholder management

Opportunity to contribute to a major marketing transformation project

Career growth within a data-driven organization

Our Culture at Farber

At Farber, we’re in the business of helping people — and this ethos extends not only to our clients, but to our team members and partners. We are committed to taking action and delivering an inclusive, diverse, and equitable workplace that our team members experience every day.

Farber encourages applications from all qualified candidates who represent the diversity of Canada.

If you require any accommodations throughout the recruitment process — including alternate interview formats, accessible materials, or any other accommodations — we encourage you to contact us.

We thank all candidates for submitting their resume; however, only those selected for an interview will be contacted.