Marketing Consultant

Nexus Systems Group Inc.; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading marketing solutions provider in Toronto is looking for a Digital Marketing Designer. The role involves creating engaging HTML email campaigns and managing digital marketing projects using Adobe Creative Cloud tools. The ideal candidate should have extensive experience in marketing design and a strong understanding of user experience. This position offers a collaborative working environment and room for professional growth.

Qualifications

• 5-8 years of experience with Adobe Creative Cloud tools, including Illustrator and Photoshop.
• 8-10 years of experience in marketing design and online customer communications.
• 3-5 years of experience creating HTML emails using tools like Responsys or Adobe Campaign.

Responsibilities

• Champion a customer-focused culture that enhances client relationships.
• Manage day-to-day activities aligned with operational risk standards.
• Develop digital campaigns utilizing HTML and CSS for email marketing.

Skills

Adobe Creative Cloud

HTML email design

Marketing design

Communication skills

Leadership capabilities

Data analysis

Education

HTML, CSS accreditation

Four-year degree in Marketing, Design, or related field

Tools

Adobe Photoshop

Sketch

Figma

Notepad++

Job description

Overview

• Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Champions a high-performance environment and demonstrates a commitment to bank’s values: accountability, passion, integrity and respect. Delivers results in accordance to bank's behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
• Supports the Journey Managers with all activities related to digital campaign design and publishing, digital user experience, and digital sales.
• Use Adobe Photoshop and Sketch to make any necessary, last-minute changes to the art files.
• Utilizes modern web technology (HTML and CSS) to develop campaign creative (new and existing) for the digital space, focusing on large-scale email marketing campaigns and authenticated campaigns.
• Troubleshoot and adjust any problematic code from other marketing vendors and provide constructive feedback.
• Execute and adhere to quality control procedures and workback schedules for all campaigns.
• Manage lead times with marketing partners and other key stakeholders to ensure receipt of all design and data points in a timely fashion.
• Make improvements to our digital campaign execution process based on test results and key learnings.
• Configure dynamic content elements to create personalized campaigns at scale.
• Perform initial quality assurance on the campaign to ensure the logic is functional and that it renders correctly on various client/browser combinations.
• Conduct competitive research and identify best practices for coding architecture as well as user experiences.
• Reference statistical evidence and research to provide design recommendations.
• Maintain a positive working relationship with business partners to facilitate a collaborative working environment where learnings from one team can be easily applied to another.
• Establish a reputation as the subject matter expert to effectively provide technical support and expertise to enhance and expand the reach of the A/B testing capabilities.
• Keep up with the latest marketing and design trends and relay this information to various departments, as needed.
• Monitor and ensure compliance with relevant CASL, anti-spam, and privacy regulations.

Candidate Requirements / Must-Have Skills

• 5-8 years of experience user of Adobe Creative Cloud and solid experience working with Adobe Illustrator, Adobe Photoshop, Sketch, and/or animated GIFs is a plus.
• 8-10 years of experience in marketing design, designing advertising and customer communications in an online environment.
• 3-5 years of experience creating and editing emails for delivery with a product such as Responsys, Adobe Campaign, or Salesforce Marketing Cloud
• 3-5 years of experience working directly with HTML email and web templates using a text-based tool such as Notepad++ or Adobe Dreamweaver.

Nice-To-Have Skills

• Fluency in using modern collaborative design tools such as Figma and Mural.
• Deep connectivity with evolving web technologies such as CoPilot, ChatGPT and Gemini.

Soft Skills

• Enthusiastic team player who has an exceptionally keen eye for detail.
• Data-minded but with an eye for aesthetics.
• Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed.
• Strong understanding of email tools like Litmus and Movable Ink.
• Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one-to-one marketing channels.
• Ability to analyze results to help make informed decisions and program enhancements over time.
• Self-starter with a strong sense of urgency in tackling challenges.
• High level of professionalism, ability to work calmly in difficult and high-pressure situations.
• Excellent verbal and written communication skills
• Fluent written and spoken English; in addition, French language skills are preferred.

Education / Experience

HTML, CSS accreditation or four-year degree [Marketing, Design, or related field preferred]