Marketing Consultant

International Financial Group; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A financial institution is seeking a Marketing Consultant for a 2-year contract in Toronto. This hybrid role focuses on enhancing customer acquisition and requires over 5 years of experience in business or marketing. Strong communication and data analysis skills are essential, along with proficiency in Microsoft tools. Collaborating across multiple teams, you will drive effective marketing initiatives and strategies.

Qualifications

• 5+ years of relevant experience.
• Proficient in verbal and written communication.
• Experience in coordinating work efforts.

Responsibilities

• Enhance customer acquisition through analysis and presentations.
• Collaborate with various teams for project execution.
• Analyze datasets and propose solutions.

Skills

Communication skills

Stakeholder coordination

Data analysis

Education

Post-secondary degree in Business or Marketing

Tools

Microsoft PowerPoint

Excel

Job description

Overview

Our client, a financial institution, is looking to hire a Marketing Consultant on a 2-year contract. This position is hybrid with core days being Tuesday and Thursday in office in Toronto.

Responsibilities

• Contribute to vital projects aimed at enhancing customer acquisition, growth, and retention through analysis, recommendation development, and presentation creation to garner support for ideas and implementation strategies.
• Execute essential initiatives by collaborating efficiently with partners across the Banking team, Marketing, Analytics, Legal & Compliance, Technology & Operations, and Channels Teams.
• Assist in the development, launch, and monitoring of acquisition campaigns.
• Facilitate collaboration and coordination among stakeholders.
• Analyze datasets, presenting findings, and proposing solutions.

Qualifications

• 5+ years of relevant experience and post-secondary degree in Business or Marketing.
• Proficient in both verbal and written communication.
• Capable of coordinating work efforts among stakeholders and adhering to defined deadlines.
• Demonstrated excellent influence and relationship management skills, with the ability to effectively consult, influence, and collaborate across different levels of seniority and business units.
• Proficiency in Microsoft PowerPoint and data management software, such as Excel pivot tables.
• Preferred experience in marketing, customer segment strategy, or supporting high-value customer.
• Experience in Retail Banking would be an asset.