Marketing Automation Specialist

Nitro; Toronto; Hybrid; CAD 100,000 - 120,000; Full time

Job summary

A global SaaS leader is looking for a Marketing Automation Specialist to optimize their marketing processes. This role involves executing and optimizing email campaigns, working with cross-functional teams, and analyzing marketing performance. Candidates should have over 5 years of experience in marketing, strong analytical skills, and proficiency in marketing automation tools. The position is hybrid, requiring 3 days in-office. The salary range is 100K-120K CAD.

Benefits

Flex Time Off

Comprehensive benefits package

Hybrid work model

Qualifications

• 5+ years of experience in email marketing and digital campaign management.
• Strong analytical skills to interpret data and drive decisions.
• Proven track record in enhancing engagement metrics.

Responsibilities

• Execute digital communication campaigns aligned with marketing goals.
• Develop and optimize new campaigns on various platforms.
• Monitor KPIs and improve marketing strategies based on analytics.

Skills

Email marketing

Digital marketing

Marketing analytics

Lead conversion

Project management

Communication

Education

Bachelor's degree in marketing or related field

Master's degree (preferred)

Tools

HubSpot

Salesforce

Intercom

Qualified

Job description

Marketing Automation Specialist (Hybrid)

Toronto, Canada

About Nitro

A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.

How We Work

We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:

• One team, One mission
  Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
• Own it
  We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
• Accountable to our customers
  We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
• Excellence in execution
  Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.
• Be bold, fail fast, learn faster
  We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.

These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.

The Role

As the Marketing Automation Specialist, you will play a pivotal role in optimizing and streamlining our marketing processes with a focus on digital communications, marketing reporting and analytics, and lead conversion optimization. Your expertise will be instrumental in ensuring the effective execution of digital marketing campaigns, analyzing their performance, and contributing to data-driven decisions to enhance our marketing strategies. This role is hybrid (in-office 3 days a week).

Key Responsibilities

• Execute, launch and optimize email, webchat, and in-product marketing communication campaigns, ensuring alignment with overall marketing objectives and target audience segments.
• Develop new campaigns across digital platforms and monitor and enhance current campaigns to streamline prospects/customers interaction points with Nitro
• Collaborate with content and design teams to create compelling content that resonates with our audience.
• Monitor engagement rates and communication of KPIs to measure campaign effectiveness and make data-driven improvements.
• Monitor lead conversion rates, identify bottlenecks and areas for improvement, and work cross-functionally to enhance conversion strategies.
• Collaborate with sales enablement and revenue operations to define lead conversion processes, ensuring smooth progression of leads into and through the sales funnel and our automation system.
• Manage daily systems/fail-safe checks to ensure lead performance is as expected and to address systems/process issues
• Stay updated with digital marketing best practices and industry trends to drive innovation in our email campaigns.

Qualifications and Experience

• Bachelor's degree in marketing, business, or related field. A master's degree is a plus.
• 5+ years of progressive experience in marketing, with emphasis on email marketing, digital/campaign marketing, marketing analytics, and lead management.
• Proven track record of managing successful email marketing campaigns and improving engagement metrics.
• Proficiency in marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven recommendations.
• Experience with Intercom and Qualified is a plus
• Excellent project management skills, with the ability to manage multiple priorities and meet deadlines.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.

Why Nitro?

Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we offer additional initiatives to future Nitronauts:

• Flex Time Off
  Work-life balance is important; Flex Time Off can be used for holidays, spending time with family, or appointments.
• Hybrid Work
  Three days in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with two days remote each week.
• Benefits
  Nitro provides a comprehensive benefits package including health insurance, dental and vision coverage, wellness perks, and pension/401k matching, plus country-specific benefits.

Nitro strongly encourages applications from everyone regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.

Salary Range: 100K-120k CAD Total

Real vacancy: This role is a current, active vacancy.

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Current openings at Nitro

Marketing Automation Specialist (Hybrid) – New

Job Locations

Toronto, Canada