Marketing and Lead Generation Specialist- Tecksoft

Banyan Software; Canada; On-site; CAD 50,000 - 60,000; Full time

Job summary

A leading tech company in Canada is seeking a Marketing and Lead Generation Specialist to support national lead generation efforts. This entry-level role requires an interest in marketing, experience with CRM tools like HubSpot, and excellent communication skills. You will plan lead-generation campaigns and collaborate with teams to enhance customer engagement. A degree in Marketing or Business Administration is preferred, and the role offers a competitive salary between CAD $50,000 - $60,000 per year.

Benefits

Impact in healthcare

Hands-on experience with tools

Innovative team culture

Qualifications

• Strong interest in marketing and lead generation.
• Experience with CRM and marketing tools.
• Excellent written and verbal communication skills.

Responsibilities

• Plan and execute targeted lead-generation campaigns.
• Manage CRM activities in HubSpot.
• Research potential customers using various tools.
• Support content and digital marketing efforts.

Skills

Interest in marketing

Hands-on CRM experience

Excellent communication skills (English)

Education

College diploma or undergraduate degree in Marketing or Business Administration

Tools

HubSpot

DealFront

ZoomInfo

Job description

Marketing and Lead Generation Specialist- Tecksoft

Canada

Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base set up to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.

Tecksoft saw the light of day in summer 2004 when Mathieu Néron and Jean‑François "JF" Durocher decided they wanted to make more than just small pieces of software here and there. They started their journey connecting medical devices and creating what would become the de‑facto ophthalmology EMR in the province of Quebec and used all over Canada.

Based on their past experiences they went on to acquire the acclaimed and loved optometry EMR software called OptoClick and modernized it to make it the most powerful Optometry software available on the market and then disrupted the market with competitive pricing giving everyone a true paperless office.

We’re looking for an energetic, tech‑savvy and motivated individual to help build our national lead generation engine. This is an entry‑level role that bridges marketing and business development — perfect for someone who loves connecting with people, running campaigns and working with modern CRM tools.

What You’ll Do

• Plan and execute targeted lead‑generation campaigns to support growth across Canada.
• Manage and optimize CRM activities in HubSpot (lead tracking, pipeline updates, and campaign performance metrics).
• Research and build lists of potential customers using tools like DealFront, ZoomInfo or LinkedIn Sales Navigator.
• Support content and digital marketing efforts by creating email templates, short videos, and campaign materials.
• Coordinate outreach efforts — including occasional cold calls and follow‑ups with clinics across Canada.
• Collaborate with sales and marketing teams to design campaigns for new product features and upsell opportunities.
• Maintain accurate records of interactions and campaign outcomes in HubSpot and other systems.
• Represent TeckSoft professionally as the first point of contact for new prospects and partners.

What You Bring

• College diploma or undergraduate degree in Marketing, Business Administration or a related field.
• Strong interest in marketing, lead generation and customer engagement.
• Hands‑on experience (or familiarity) with CRM and marketing tools such as HubSpot, DealFront or ZoomInfo.
• Excellent written and verbal communication skills — English is mandatory; French is an asset.
• Enthusiasm to learn, self‑motivation and a collaborative mindset.
• Ability to work independently while staying aligned with a remote team.

Why Join TeckSoft

• Be part of a Canadian tech company making a real impact in healthcare.
• Help build our first nationwide lead‑generation function and shape campaign strategy from the ground up.
• Work with a tight‑knit team that values innovation and initiative.
• Gain hands‑on experience with cutting‑edge CRM and marketing automation tools.
• Enjoy a culture that rewards curiosity, creativity and results.

Salary

Salary: CAD $50,000 – $60,000 per year (base salary, no commission). Salary is based on a number of factors including market conditions, location and may vary depending on job‑related skills and experience.

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

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