Manager, Marketing Operations

Loopio Inc.; Remote; CAD 80,000 - 100,000; Full time

Job summary

A dynamic technology company in Toronto is seeking a Manager, Marketing Operations to lead marketing automation and pipeline impact strategies. The ideal candidate will possess extensive experience with tools like Hubspot and Salesforce, focusing on optimizing workflows and driving performance measurement. Collaborating with various teams, this role aims to enhance marketing effectiveness and scalability. Enjoy a remote-first culture with strong support for professional development and wellness benefits.

Benefits

Health and wellness benefits

Remote work setup

Professional mastery allowance

Qualifications

• 5 years of experience in Marketing Operations, Revenue Operations or Performance Marketing.
• Extensive hands-on experience with Hubspot and Salesforce.
• Strong knowledge of digital marketing platforms and campaign management tools.

Responsibilities

• Own the marketing technology stack and drive integration optimization.
• Build and optimize automated workflows and lifecycle tracks.
• Ensure systems scale with growth and reduce manual work.

Skills

Marketing Operations

Revenue Operations

Performance Marketing

Collaboration

Data Analysis

Tools

HubSpot

Salesforce

HockeyStack

Outreach

ZoomInfo

6sense

Job description

Take your career to new heights with Loopio! 🚀✨

Loopio is looking for an operations wizard to join our Marketing team as a Manager, Marketing Operations. Reporting to the Sr. Director, Growth, the Manager, Marketing Operations will be accountable for marketing automation, performance measurement, funnel operations, data governance, and technology strategy to ensure that Marketing delivers predictable, measurable pipeline impact. The ideal candidate blends strategic thinking with hands‑on operational expertise across the full revenue funnel.

This is a highly collaborative role that will work alongside various teams including Marketing, RevOps, Sales, CX and Product. The Manager, Marketing Operations will manage the end‑to‑end operational execution of multi‑channel marketing campaigns.

What You’ll Be Doing

• Own the marketing technology stack (MAP, CRM, ABM tools, data orchestration, attribution, analytics) and drive consolidation, integrations, and optimization.

• Build and optimize automated workflows, nurture programs, and lifecycle tracks.

• Manage and optimize email deliverability, domain reputation, send thresholds, and compliance.

• Partner with RevOps and IT on data synchronization, field mapping, and integration integrity between systems.

• Ensure systems scale with growth, reduce manual work, and support automation and personalization.

• Develop and socialize Marketing KPI frameworks from engagement to conversion.

• Partner with marketing leaders to operationalize multi‑channel GTM campaigns.

• Build and maintain multi‑touch attribution dashboards using BI tools.

• Support functional leads with the management and tracking of the marketing budget, including forecasting, reconciliation, and reporting.

• Lead the MQL→SAL→SQL→SQO funnel in partnership with Revenue Ops and Sales leadership.

What You’ll Bring to the Team

• 5 years of experience in Marketing Operations, Revenue Operations or Performance Marketing.

• Extensive hands‑on experience with Hubspot, Salesforce, and other marketing automation platforms.

• Experience with HockeyStack, ReachDesk, Outreach, ZoomInfo, 6sense and other inbound and outbound reporting and automation tools.

• Strong knowledge of digital marketing platforms, campaign management tools, and CRM systems.

• Track record of improving funnel conversion rates, campaign performance, and marketing ROI.

• Strong cross‑functional collaboration skills, working seamlessly with RevOps, IT, Product, and Sales to execute scalable marketing systems and workflows.

• Excellent project management, event operations, organizational, and multitasking abilities.

• Strong analytical skills with the ability to interpret data and generate insights.

Where You’ll Work 📍

• Loopio is a remote‑first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world where we hire from.

• Our employees (or Loopers, as we call ourselves!) live and work in Canada (British Columbia and Ontario), London, and India (specifically in Gujarat, Maharashtra, and Bengaluru).

• The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (within BC).

• We offer flexible co‑working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co‑working space located in the heart of Downtown Toronto and a 12‑minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!

• You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for heads‑down work during the workday.

• We encourage asynchronous collaboration to effectively work as a global #OneTeam!

Why You’ll ♥️ Working at Loopio

• Your manager supports your development by providing ongoing feedback and regular 1‑on‑1s, we leverage Lattice for our 1:1s and performance conversations.

• You will have the opportunity to elevate your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.

• We offer a wide range of health and wellness benefits to support your physical and mental well‑being, starting day 1 with Loopio.

• We’ll set you up to work remotely with a MacBook laptop, a monthly phone and internet subsidy, and a work‑from‑home budget to help get your home office all set up.

• You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote‑first environment.

• Participate in townhalls, AMA (Ask‑Me‑Anything), and quarterly celebrations to celebrate the big wins and milestones as #oneteam!

• Our four active Employee Resource Groups offer opportunities for employees to learn and connect year‑round.

• You’ll be a part of an award‑winning workplace with an opportunity to make a big impact on the business.

Questioning your qualifications? Read this

We recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description—notably for members of underrepresented groups.

Whether or not your experience checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself. If you've made a career transition (or a few!), you’re self‑taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table.

AI in Recruitment 👩🏻💻

At Loopio, we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening, drafting preliminary job descriptions, generating initial interview questions, transcription and occasionally sourcing prospective candidates. However, AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices, prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases, with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines.

Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team ([e-mail]) should you require accommodations at any point during our virtual interview processes.