Manager, Global Digital Channels - Insights & Performance

Sun Life Financial; Toronto; Hybrid; CAD 80,000 - 128,000; Full time

Job summary

A leading financial services firm in Toronto is seeking a Manager for Global Digital Channels to drive performance analytics. This role requires 8+ years of experience in digital analytics, with strong project management and communication skills. The ideal candidate will develop frameworks for monitoring digital performance and lead cross-functional initiatives to connect analytics with business outcomes. A hybrid work model is supported, reflecting the company’s commitment to flexibility.

Benefits

Flexible Benefits

Networking opportunities

Commitment to inclusivity and respect

Qualifications

• 8+ years of experience in digital analytics and/or data science.
• Experience with predictive modeling and advanced analytics techniques.
• Hands-on experience with leading analytics platforms.

Responsibilities

• Develop a framework for measuring digital channel performance.
• Create a center of excellence for digital channel insights.
• Leverage AI and machine learning tools for data insights.

Skills

Digital analytics

Data science

Communication skills

Project management

Problem-solving

Education

Bachelor's degree in a quantitative field

Master’s degree

Tools

Adobe Analytics

Tableau

PowerBI

SQL

Python

R

Job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description

As we continue our journey to become a leading digital company, we’re seeking an innovative and data-driven professional to join our team as Manager, Global Digital Channels - Performance & Insights. This pivotal role will lead our efforts in transforming how we measure, analyze, and optimize our digital channel engagement and performance strategies across Sun Life.

Reporting to the Director, Global Digital Channels, you’ll be at the forefront of driving data-informed decision-making and fostering a culture of continuous improvement across our global digital channels. Your expertise will be crucial in connecting our digital initiatives to tangible business outcomes and enhancing client engagement across all touchpoints.

What will you do?

• Develop and implement a comprehensive framework for measuring digital channel performance across web, mobile, email, and emerging platforms

• Create a global center of excellence for digital channel performance and insights, establishing standardized metrics, best practices and governance models in close collaboration with global and regional digital analytics and data enablement teams

• Define industry-standard key performance indicators (KPIs) that align with business objectives and client needs ensuring clear, measurable targets

• Develop and maintain dashboards that clearly demonstrate the link between digital channel performance and key business metrics like lead generation, conversions, and revenue

• Conduct competitive insights benchmarking to identify best practices and opportunities for improvement across our digital channels

• Leverage AI and machine learning tools available in the organization to uncover deep insights from our vast data ecosystem

• Implement a test-and-learn approach to continuously refine our digital strategies and tactics

• Partner with business units, IT, and marketing teams to integrate data sources and create holistic views of the client journey

• Consult with global stakeholders to understand their unique needs and tailor insights delivery accordingly

• Lead cross-functional projects to enhance our data collection, analysis, and visualization capabilities

• Stay at the forefront of digital channel performance trends, emerging technologies, and industry best practices

• Contribute to our long-term vision of creating personalized, omnichannel experiences driven by predictive analytics

What do you need to succeed?

• 8+ years of experience in digital analytics and/or data science, with a proven track record of driving performance improvements in large, complex organizations

• Bachelor's degree in a quantitative field (e.g., Statistics, Computer Science, Economics); Master’s degree preferred

• Relevant certifications (e.g., Adobe Analytics, Certified Web Analyst) are a plus

• Deep understanding of digital marketing channels, customer journey mapping, and attribution modeling

• Hands‑on experience with leading analytics platforms (e.g., Adobe Analytics) and data visualization tools (e.g., Tableau, PowerBI)

• Experience with predictive modeling and advanced analytics techniques to derive actionable insights from complex datasets

• Exceptional communication skills, with the ability to translate complex data into actionable insights for both technical and non‑technical audiences

• Strong project management capabilities, with experience leading cross‑functional teams in a matrix organization

• Innovative problem‑solver with a growth mindset and ability to thrive in ambiguity

Preferred Skills

• Proficiency in SQL, Python, or R for advanced data analysis and modeling

• Experience with tag management systems and implementation of tracking solutions

• Understanding of statistical analysis, A/B testing methodologies, and experimental design

• Familiarity with competitive intelligence tools and methodologies

• Experience in financial services or insurance industry digital analytics preferred

Unique Requirements

• Able to accommodate early morning and late evening meetings occasionally to support business partners in Asia time zones

What's in it for you?

• The opportunity to move along a variety of career paths with amazing networking potential

• Flexible Benefits from the day you join to meet the needs of you and your family

• We’re committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential

• We’re honoured to be recognized as a 2025 Best Workplace in Ontario by Great Place to Work® Canada

• We are thrilled to be recognized by Excellence Canada with their top‑level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well‑being, fostering a positive work culture, and achieving excellence in mental health

*LI-NB1

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e‑mail a request to [e-mail].

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you! Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range

80,000/80 000 - 128,000/128 000

Job Category

Marketing

Posting End Date

06/12/2025