Manager, Digital Performance Marketing - Paid Media

TD; Canada; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading financial institution is seeking a Digital Performance Marketer to optimize digital marketing ROI. This role requires collaborating with stakeholders to manage paid media platforms, ensuring compliance and maximizing marketing budgets for effective customer engagement. Candidates should have 4+ years of experience in digital marketing and a solid understanding of performance marketing metrics.

Benefits

Health and well-being benefits

Career development programs

Competitive rewards package

Qualifications

• Minimum 4+ years of digital marketing experience.
• Proven experience managing performance marketing campaigns.
• Understanding of digital marketing technologies.

Responsibilities

• Drive digital marketing ROI for TD Canadian Personal Business.
• Manage paid media budgets and collaborate with stakeholders.
• Optimize campaigns for better performance and ROI.

Skills

Digital marketing experience

Performance marketing

Data-driven decision-making

Interpersonal skills

Education

University or Post-Secondary education

Business or Marketing Communications

Tools

Adobe Analytics

Google Ads

Domo

Job description

Job Description

We are looking for passionate and experienced Digital Performance Marketer to join TD's Canadian Marketing team. The Digital, Social and Content Marketing (DSCM) team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communication at all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized, and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.

Objective

Reporting to the Senior Group Manager for the Everyday Banking LOBs, the Manager, Digital Performance Marketing - Paid Media, will be responsible for driving digital marketing ROI for TD Canadian Personal Business, however these businesses may be subject to change. Accountable for in housed and agency led paid media budgets, the managers objective is to collaborate with internal stakeholders, creative agencies, and agencies of record to lead the development of paid digital media plans gaining a competitive advantage, optimizing towards cost efficient conversions and business while delivering a positive ROI.

Job Description & Accountabilities

• Work directly in or along side media agency on paid media platforms such as Meta, TikTok, LinkedIn, Snapchat, programmatic display, online video and Google ads/SA360, leveraging extensive paid digital marketing expertise and current best practices to manage the planning and execution of digital media strategy for Lead plan development of managed social channels.
• Collaborate with internal stakeholders, creative agencies, and marketing analytics to plan, execute on campaigns directly in media buying platforms. For managed service platforms, liaise with Agency of Record leading execution, management, and reporting.
• Deliver campaign reporting using data visualization platforms such as Domo.
• Lead the strategic development and execution of paid media campaigns where post-click conversion metrics (KPI's) are the objective.
• Optimize the end-to-end campaign (including audience segments/targeting, creative, content, networks, placements, tactics, etc) regularly in real-time across the customer funnel.
• Ensure compliance with TD process and governance control requirements.
• Contribute paid media expertise to overarching marketing strategies and plans, including annual forecasts and planning.
• Stay on top of digital industry trends and all applicable technologies, including developments in paid media and online consumer behavior.
• Lead social and paid search content and engagement, both planned and agile, for assigned social media channels, working with Digital partners to optimize reach.
• Have ownership of paid media budgets, optimizing dollars across tactics and channels to maximize ROI of each marketing dollar spent, using TD's digital marketing capabilities and other tactics to drive efficiencies.
• Partner with marketing planning, digital channels, and the business to deliver on the aggressive sales and digital sales objectives.

• Education & Experience: Minimum 4+ years of digital marketing experience across various paid media platforms including paid social on Meta and Paid Search on Google and Bing with a clear focus on leveraging data to drive business results.
• Proven experience managing performance marketing campaigns through paid channels such as Meta, TikTok, LinkedIn, programmatic and paid search etc. driving performance by driving digital acquisitions.
• Proven Experience with digital acquisition campaigns in an always-on environment and demonstrating results with driving incremental business.
• Understanding of Adobe Analytics, GA360 and Domo are an asset.
• Experience managing agency and vendor relationships.
• Practical experience developing scorecards, executive level reports and utilization of data for digital media optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points.
• Experience utilizing digital marketing technology to drive personalized and targeted experiences across touch points in paid digital marketing channels.
• Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices, desktop, mobile and tablet.
• Able to follow process and work within an agile environment
• Business acumen: strategic thinking, business process development, analytical and problem-solving skills.
• Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders.
• Strong teamwork orientation capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing re-evaluation of priorities.
• Superior impact and influencing skills with a demonstrated ability to manage social marketing strategies across your business.
• Understanding of financial institutions product offerings would be an asset.

Education

• University or Post-Secondary education required.
• Business or Marketing Communications an asset.

Who We Are

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information

We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process

We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only)

Sans Objet