LTV-Driven Email & SMS Lifecycle Architect

Lilo Social; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading e-commerce growth agency in Canada is looking for a skilled retention marketing manager to oversee email and SMS campaigns aimed at maximizing customer lifetime value. This role involves campaign planning, performance analysis, and cross-functional collaboration to drive growth for diverse clients. Ideal candidates should possess strong email marketing expertise, a deep understanding of DTC Ecommerce, and excellent communication skills. Experience with tools like Klaviyo is essential, as well as a proven track record in data-driven marketing.

Qualifications

• 5+ years of experience in a retention role with a brand or agency focused on DTC Ecommerce.
• Proven experience creating and optimizing multiple email accounts at scale.
• Strong knowledge of email marketing best practices and messaging platforms.
• Ability to manage multiple tasks with attention to detail.

Responsibilities

• Manage campaign calendars and automation for email and SMS services.
• Drive marketing strategies that enhance customer lifetime value.
• Conduct performance analysis and suggest strategic improvements.
• Provide updates and reports to clients on campaign performance.

Skills

Email marketing expertise

DTC Ecommerce knowledge

Data-driven analysis

A/B testing experience

Interpersonal communication

Tools

Klaviyo

Google Analytics

Shopify

Job description

A leading e-commerce growth agency in Canada is looking for a skilled retention marketing manager to oversee email and SMS campaigns aimed at maximizing customer lifetime value. This role involves campaign planning, performance analysis, and cross-functional collaboration to drive growth for diverse clients. Ideal candidates should possess strong email marketing expertise, a deep understanding of DTC Ecommerce, and excellent communication skills. Experience with tools like Klaviyo is essential, as well as a proven track record in data-driven marketing.