Lifecycle Marketing Specialist

Pela Case Corporation; Kelowna; On-site; CAD 60,000 - 85,000; Full time

Job summary

A sustainability-focused company is seeking a Lifecycle Marketing Specialist to join their dynamic marketing team in Kelowna. You will drive growth by crafting targeted email and SMS campaigns, leveraging your expertise in automation and performance analysis. The ideal candidate has at least 2 years of experience in email or digital marketing and is skilled in creating compelling marketing content. This role offers a competitive salary between $60,000 to $85,000 annually.

Qualifications

• Minimum 2 years of email or digital marketing e-commerce experience.
• Expertise in developing, executing, and optimizing email campaigns.
• Strong analytical skills in tracking and reporting performance metrics.

Responsibilities

• Develop and execute email marketing campaigns.
• Collaborate with the marketing team to create engaging content.
• Analyze campaign performance metrics and report key insights.

Skills

Email marketing

Digital marketing

Automation

Segmentation

Performance analysis

Tools

HubSpot

Mailchimp

Klaviyo

Job description

You

• Appreciate a good debate, even with your boss
• Thrive in fast-paced change; take decisive action, and run with great ideas—even if they’re not yours
• Solutions-focused; figure out how to fix it instead of who is to blame
• Driven by curiosity; always learning, growing, and embracing discomfort for progress.
• Bring high energy to all your interactions
• Community-minded and driven to make an impact

We

• Act with Impact; we work to protect and restore the environment while making sustainability cool.
• Encourage testing, learning, and growing—we love data-backed, creative decisions.
• Value intelligence, resourcefulness, and innovative thinking over rigid experience requirements.
• Embrace smart risk-taking; we move fast, take action, and aren’t afraid to fail forward.
• Believe that accountability drives success, so foster empowerment not entitlement

Our Core Values

• Commit to a culture that builds a strong COMMUNITY.
• Embrace COURAGE by taking action despite uncertainty.
• Live with Awareness and CONSCIOUSNESS of our choices.

Join our dynamic marketing team as a Lifecycle Marketing Specialist, where you\'ll drive growth by crafting targeted email, SMS, and direct mail campaigns that engage customers and amplify business success. Use your expertise in automation, segmentation, and performance analysis to deliver results that fuel our brand’s journey forward.

Responsibilities

• Develop and execute email marketing campaigns that align with the company’s overall marketing strategy and business goals.
• Collaborate with the marketing team to create visually appealing and engaging email, SMS, direct mail, push notifications, sign-up forms, and pop-up content, including product promotions, newsletters, and customer journeys.
• Build and manage a segmented email, SMS, push notifications and direct mail database, ensuring that lists are up-to-date, clean, and compliant with data privacy regulations (e.g., GDPR, CAN-SPAM).
• Develop and manage SMS and direct mail marketing campaigns to engage and convert customers through targeted messaging and offers.
• Write compelling, brand-aligned copy for email, SMS, and push notification campaigns that drive opens, clicks, and conversions across the customer lifecycle.
• Create and optimize on-site pop-ups to capture email + SMS, list build, and increase conversions.
• Own the growth of email, SMS, and direct mail lists, focusing on expanding the audience base and driving revenue attributed to these channels through strategic and data-driven initiatives.
• Coordinate direct mail campaigns, including copywriting development, audience targeting, and tracking campaign performance.
• Conduct A/B testing on subject lines, content, SMS timing, pop-up designs, and direct mail offers to optimize campaign performance.
• Analyze email, SMS, direct mail, and pop-up performance metrics (open rates, CTR, conversions, etc.) and report on key KPIs with actionable insights.
• Work with cross-functional teams including design, copywriting, and analytics to ensure consistent brand messaging and high-quality content across all channels.
• Stay up-to-date with industry best practices, compliance regulations, and emerging trends in email, SMS, direct mail, and on-site marketing.
• Manage and improve email deliverability rates, ensuring campaigns reach the intended audience.
• Use marketing automation tools to nurture leads and customers through automated email, SMS, and direct mail flows.

Requirements

• Minimum 2 years of email or digital marketing e-commerce experience
• Expertise in developing, executing, and optimizing email campaigns, including automation and segmentation.
• Experience in managing SMS and direct mail campaigns, with knowledge of compliance regulations (e.g., GDPR, CAN-SPAM).
• Strong analytical skills in tracking and reporting performance metrics (CTR, open rates, conversions) and conducting A/B testing.
• Competence in managing segmented databases and maintaining compliance with data privacy regulations.
• Ability to collaborate with cross-functional teams to produce engaging and brand-consistent marketing content.
• Hands-on experience with automation platforms (e.g., HubSpot, Mailchimp, Klaviyo) for email, SMS, and direct mail campaigns.

Commitment to Diversity

Lomi & Pela are committed to fostering a diverse, inclusive, and equitable workplace. We value unique perspectives and welcome applicants of all backgrounds, identities, and experiences.

Compensation range: $60,000 to $85,000 annually