Influencer Marketing Manager

Sundae Creative; Ontario; On-site; CAD 70,000 - 90,000; Full time

Job summary

A creative marketing agency in Ontario is seeking an Influencer Marketing Manager to drive their influencer marketing strategy. The ideal candidate should have at least 5 years of experience and a strong understanding of campaign workflows and data analysis. The agency values creativity, leadership, and the ability to inspire teams. Offering benefits like unlimited vacation and comprehensive insurance, this role positions you within a vibrant team focused on fashion and lifestyle.

Benefits

Unlimited vacation

Freestyle Fridays

Comprehensive insurance

Qualifications

• Minimum of 5 years of hands-on influencer marketing experience; agency experience preferred.
• Leadership experience in the PR agency world with a track record of driving client success.
• Expertise in data analysis and campaign optimization.

Responsibilities

• Drive the Influencer Marketing strategy and innovate with influencer content.
• Manage end-to-end communication during campaigns.
• Provide insights for campaign optimizations.

Skills

Influencer marketing

Data analysis

Leadership

Creative problem solving

Client success

Tools

Influencer marketing platforms

Job description

Overview

Hi, I’m Milena, Talent Acquisition Specialist at Sundae Creative. Thanks for clicking on our job opening! Sundae Creative blends traditional and digital strategies for communications and media relations, with teams organized by areas of expertise. Our clients span beauty, fashion, lifestyle, and more, and we know how to tell the right story and have fun doing it. As part of the larger Dulcedo Group family, we are caring and passionate individuals driven by a desire to be agents of change, prioritizing employee development, growth, and well-being.

Responsibilities

• Be the voice behind our Influencer Marketing strategy and drive innovation as our Influencer Marketing Manager. Develop comprehensive briefs and craft meticulous contracts that set clear expectations and deliverables. Execute with precision, inspire influencer content, and expand our North American influencer network. Elevate our brand presence and engagement through social media collaboration.
• Play a pivotal role in shaping our Influencer Marketing strategy, bringing fresh insights and innovative ideas to the table to develop comprehensive campaign briefs in line with clients\' expectations and deliverables.
• Serve as the primary strategic advisor for a diverse portfolio of accounts, guiding the team through daily operations and ensuring alignment across all activities.
• Manage end-to-end communication during campaigns, ensuring all parties are aligned and objectives are met.
• Provide in-depth reporting and insights to facilitate campaign optimizations, ensuring maximum impact, ROI, and KPI achievement.
• Lead strategic planning sessions and collaborate with the team to enhance client satisfaction and drive innovation.
• Lead business development efforts, preparing and presenting pitches to secure new partnerships.
• Maintain creative excellence and ensure communication strategies are effective across traditional, social, and digital channels.
• Mentor and coach new hires and existing team members, promoting growth and consistent performance.
• Conduct regular performance evaluations, provide constructive feedback, and identify areas for improvement.
• Supervise and enhance the performance of teams to ensure high-quality work and client satisfaction.
• Reinforce company culture, protocols, and standards within the team to maintain a positive work environment.
• Continuously seek opportunities for improvement, innovation, and exceptional client service.

Qualifications

• Minimum of 5 years of hands-on influencer marketing experience; agency experience preferred, managing both retainer and one-off clients.
• Leadership experience in the PR agency world with a track record of driving client success and delivering integrated communication strategies.
• Proven ability to create and implement influencer marketing strategies with a strong understanding of the entire campaign workflow.
• Expertise in data analysis with the ability to interpret performance metrics, provide actionable insights, and optimize campaigns.
• Creative, self-motivated, and results-oriented problem solver with the ability to lead and inspire high-performing teams.
• Extensive knowledge of the beauty, fashion, lifestyle, and P&G industries, with a strong network of media and industry contacts, particularly in the Canadian and Toronto media landscapes.
• Strategic thinker with a business development mindset, skilled at identifying growth opportunities and creating innovative solutions to maximize client success.
• Exceptional leadership skills and the ability to motivate teams toward outstanding results and creative excellence.
• Familiarity with paid media strategies, SEO, SEM, and integrating influencer content into broader digital marketing efforts.
• Experience with influencer marketing platforms such as Traackr or Upfluence is a plus.

Benefits

• Unlimited vacation to support work-life balance.
• Freestyle Fridays: wrap up work at 2:00 PM every Friday.
• Comprehensive insurance (dental, vision, medical) after one month for you and your loved ones.
• Vibrant, supportive team with passion for fashion, beauty, and lifestyle.
• Collaborative culture with respect and teamwork as core values.
• Internal advancement opportunities in a rapidly growing company.
• As a division of Dulcedo Management, Sundae Creative combines startup energy with Dulcedo\'s 15+ years in the industry.

This job posting is for the creation of a pool of applicants for future opportunities. While there may not be an immediate vacancy, we welcome your application for consideration as openings arise.