INFLUENCER MARKETING COORDINATOR

Hillcrest Mall; Montreal; On-site; CAD 45,000 - 60,000; Full time

Job summary

Une entreprise de mode recherche un Responsable du Marketing d'Influence pour planifier et exécuter des campagnes de marketing. Le candidat idéal aura un baccalauréat et deux ans d'expérience en marketing d'influence, ainsi que d'excellentes compétences interpersonnelles. Le poste est permanent et à temps plein, avec des responsabilités variées et des exigences de disponibilité le soir et le week-end.

Qualifications

• 2 ans d'expérience en marketing d'influence ou en médias sociaux.
• Bonne connaissance des pratiques en marketing d'influence.
• Bilingue, à l'oral comme à l'écrit (français et anglais).

Responsibilities

• Participer à l'élaboration de stratégies de marketing d'influence.
• Planifier les activités relatives aux campagnes de marketing d'influence.
• Négocier et assurer le respect des contrats avec les créateurs de contenu.

Skills

Gestion du temps

Organisation

Capacité d'adaptation

Compétences interpersonnelles

Négociation

Education

Baccalauréat en Marketing, Communication, Médias ou équivalent

Tools

Google Analytics

Canva

Office Suite

Job description

Purpose of the role

Under the supervision du.de the Manager, Social Media, le.la incumbent is responsible for planning and executing the day-to-day operations of La Vie en Rose's influencer marketing. He/she participates in the development and implementation of campaign strategies with content creators with the aim of building brand awareness and maximizing sales potential.

Your responsibilities

• Participate in the development of influencer marketing strategies and adapt them to the advantages, challenges and audience of each social platform;
• Plan all day-to-day activities related to influencer marketing campaigns;
• Negotiate, draft and ensure compliance with contracts and agreements;
• Write and update briefing sessions for collaborations;
• Establish and maintain relationships with content creators;
• Develop and implement a prospecting plan for content creators;
• Ensure the growth of influencer marketing while respecting La Vie en Rose's brand image;
• Measure the performance of influencer marketing campaigns on an ongoing basis and evaluate the return on investment;
• Respect the annual budget allocated to partnerships with content creators;
• Carry out requests for merchandise or in-store pick-up related to collaborations;
• Ensure the shipping and tracking of packages to content creators;
• Participate in event strategies bringing together influencer marketing and traditional media;
• Provide support in the organization and implementation of social media projects and events;
• Conduct effective competitions on a regular basis;
• Ensure good communication and cooperation with the various departments and teams.

Your profile

• Thrives under pressure: You excel at managing tight deadlines and quickly adapting to unexpected situations.
• Organization and autonomy: Your strong organizational skills help you navigate effectively in a constantly evolving environment.
• Attention to detail: Precision and thoroughness shine through in everything you do.
• Interpersonal skills and team spirit: You have a natural ability to collaborate with others and foster a harmonious atmosphere.
• Negotiation skills: Your talent for negotiation is a valuable asset in achieving goals.

Requirements

• Bachelor's degree in Marketing, Communication, Media or equivalent;
• 2 years of experience in an influencer marketing or social media position;
• Experience in the field of retail and/or fashion (an asset);
• Good knowledge of best practices in influencer marketing;
• Good knowledge of Google Analytics or other analytics tools;
• Knowledge of the Canva platform (an asset);
• Good knowledge of digital media;
• Proficient in the Office Suite: Word, Excel and PowerPoint;
• Bilingual, both oral and written (French and English);
• Availability in the evenings and on weekends to attend events;

Permanent, Full time

#Marketing

The information on this site is for information purposes only and is not intended to have legal consequences. La Vie en Rose is committed to employment equity. La Vie en Rose has put in place an adaptation process that provides accommodation for selected candidates for an interview.