Head of On-Air Promotions & Brand Storytelling

Sony Pictures; Austin; On-site; CAD 100,000 - 130,000; Full time

Job summary

A global media company in Quebec is seeking a Head of On-Air Promotions. This senior leadership role will lead the creative strategy for on-air communication, driving high-impact promotional campaigns. Ideal candidates will have 15-20 years of experience in broadcast media, proven team leadership in TV networks, and strong skills in storytelling and production. The position offers a dynamic work environment with a focus on innovation and collaboration, empowering a talented team to deliver compelling content.

Qualifications

• 15–20 years of experience in broadcast media, TV promotion, or on-air creative roles.
• Proven experience leading OAP/Creative teams in a TV network or major OTT platform.
• Strong understanding of GEC (General Entertainment Channel) landscape and audience behaviour.
• Expertise in promo conceptualization, storytelling, production, and editing workflows.
• Ability to handle multiple projects with tight deadlines in a dynamic environment.
• Exceptional leadership, communication, and creative direction skills.

Responsibilities

• Own and drive the end-to-end on-air creative strategy for all shows.
• Conceptualize impactful launch campaigns that build anticipation and drive premiere ratings.
• Lead, mentor, and inspire a 10-member OAP team, fostering creativity and accountability.
• Work closely with programming, marketing, and digital teams for insights and alignment.
• Continuously evaluate promo performance and optimize messaging for improved reach.
• Oversee the final cut of all promos, ensuring excellence in storytelling and editing.

Skills

Creative Strategy & Promo Direction

Storytelling & Scriptwriting

Ratings Analysis & Data-Informed Creativity

Project & Stakeholder Management

Brand Communication

Job description

A global media company in Quebec is seeking a Head of On-Air Promotions. This senior leadership role will lead the creative strategy for on-air communication, driving high-impact promotional campaigns. Ideal candidates will have 15-20 years of experience in broadcast media, proven team leadership in TV networks, and strong skills in storytelling and production. The position offers a dynamic work environment with a focus on innovation and collaboration, empowering a talented team to deliver compelling content.