GTM Content Enablement Manager

Affirm; Remote; CAD 125,000 - 175,000; Full time

Job summary

A leading fintech company is looking for a GTM Content Enablement Manager to enhance merchant adoption. This role involves creating effective pitch decks, providing competitive insights, and collaborating across teams. Candidates should have over 6 years of experience in product marketing, particularly in B2B environments. The position offers remote work flexibility, competitive salary, and comprehensive benefits, including health coverage and employee stock purchase options.

Benefits

Health care coverage

Flexible Spending Wallets

Competitive vacation time

Employee stock purchase plan

Qualifications

• 6+ years of experience in fintech, payments, or high-growth SaaS.
• Proven ability to craft design-forward pitch decks.
• Exceptional clarity and structure in communication.

Responsibilities

• Lead pitch deck development for sales materials.
• Deliver actionable competitive insights for sales strategies.
• Elevate sales content using integrated market data.

Skills

B2B product marketing

Written and verbal communication

Analytical skills

Cross-functional initiative driving

Adaptability

Job description

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

The Revenue organization drives affirm’s top-line growth through merchant relationships, strategic partnerships, and go-to-market excellence. Our Account Executives, Client Success Managers, and Partner Managers acquire, retain, and expand relationships across eCommerce, in-store, telesales, and the affirm app, connecting merchants and consumers through affirm’s honest financial products that improve lives.

The GTM Content Enablement Manager is an individual contributor role that partners closely with the field to support merchant adoption and growth. This role is responsible for shaping and delivering the core pitch decks, data, and messaging our field teams use in live selling environments. You will act as a strategic thought partner to revenue leaders and frontline teams, translating market, product, and competitive insights into clear, actionable merchant-facing content.

What You’ll Do

• Lead pitch deck development: Take full ownership of the copy, structure, design, and creative direction for affirm’s core pitch materials that articulate our value across pricing, competitive positioning, verticalization, and strategic differentiation.
• Deliver actionable competitive insights: Aggregate and synthesize competitive intelligence to inform positioning and sales strategies, and enable field teams with clear, data-driven insights, battlecards, and slides.
• Elevate sales content with data: Source and integrate industry research, product metrics, market data, and internal data to enhance the credibility and impact of all enablement materials, including pricing, business case, and integration assets.
• Orchestrate strategic proposals: Manage our RFP software and oversee the coordination of key merchant proposals and RFP responses, producing scalable messaging that aligns with merchant priorities and growth goals.
• Partner cross-functionally: Collaborate with revenue, product marketing, and analytics to ensure consistent, insight-driven storytelling and enablement across the organization.
• Stay ahead of trends: Monitor industry, macroeconomic, and regulatory developments, weaving timely insights into affirm’s go-to-market messaging.

What We Look For

• 6+ years of B2B product marketing, enablement, and/or client-facing experience in fintech, payments, BNPL, or a high-growth SaaS environment.
• Proven ability to craft compelling, design-forward pitch decks and executive-level materials that drive engagement and business outcomes.
• Exceptional written and verbal communication skills, with a keen eye for clarity, structure, and visual storytelling.
• Experience driving cross-functional initiatives that blend data, creativity, and commercial strategy.
• Strong analytical skills and comfort using data to support and refine persuasive messaging.
• Ability to adapt quickly, take initiative, and thrive in a fast-paced, collaborative environment.

Base Pay Grade - L Equity Grade - 5

Employees new to affirm typically come in at the start of the pay range. affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

Base pay is part of a total compensation package that may include monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents). In addition, the employees may be eligible for equity rewards offered by affirm holdings, inc. (parent company).

CAN base pay range per year: $125,000 - $175,000

affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:

• Health care coverage - affirm covers all premiums for all levels of coverage for you and your dependents
• Flexible Spending Wallets - generous stipends for spending on technology, food, various lifestyle needs, and family forming expenses
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
• ESPP - an employee stock purchase plan enabling you to buy shares of affirm at a discount

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, affirm will consider for employment qualified applicants with arrest and conviction records.

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